#dds13

[ddsforever]

[recognizingstupidity]

HOW I FELT TODAY GRADUATING HYPER ISLAND, BUT THEN REALIZING I AM GOING TO MISS MY AWESOME CLASSMATES

[ireneolkerud]

Start up DNA

This week is about unleashing the entrepreneur with in us. Professor and entrepreneur Bruce M Firestone  is visiting the Digital data strategists, to hold Start up DNA, a 6-day course in business. 

After the first day of the course I am very positive! Bruce delivers a very straight forward and honest approach to starting up a business, he presented many perspectives and things to consider, both when figuring out new business models as well as re-thinking existing ones. I especially took with me the idea that, when a business does not work it is not necessarily the business or the idea that is a problem, it might as well be the model- and that by tweaking it a bit you can solve some big issues. It is also about taking risks and move out of the comfort zone, something we are used to talk a lot about at Hyper Island, if you have to make hard calls and by that risk to show your self and/or your business weak, it is always worth it if it means you can grow or even save your business. 

After the morning classes we are working in teams to come up with a new innovative business model (or re-invent an existing). There are many criteria but one is that we should find ways for it to work with out needing funding. The course will finish on saturday ( 6days ), with a pitch in front of a panel and the winning group will receive a price. 

[hellodenizgun]

INFOGRAPHICS ARE EVERYWHERE

Over the last few years, the Internet has developed a greedy craving for visualized data. Good design and interesting topics have fueled the population’s hunger for infographics and you can be sure that marketers are doing their best to exploit.

As a result, the market has become underwater with data visualization so creators must work harder or smarter or both in orders to break through the noise and connect with an interested audience. An infographic must be two things in my opinion: cool and useful, but don't not forget the info in infographics it’s a about information, not entertainment. Infographics work well at communicating complex information because they stimulate both border of the brain at the same time.

Your right brain is stimulated by the forms, colors, illustration and layout, while your left brain is stimulated by the data, facts and numbers that are represented as text and graphs.

If you lose the information part of the infographic, then you are just entertaining, without leaving valued report. 

As much as I love infographics I can’t help but wonder whether they are just a passing fad.

[andreasjd]

17 hrs to exhibition, I started animating 3hrs ago. Pulling an all nighter

[hellodenizgun]

GAME DESIGN

Todays lecture was about game design and development with Louise Stigell and viral marketing with Jesper Åström. Louise talked about gamification, integrating game dynamics into your site, service, community, content or campaign in order to drive participation.

Jesper talked about the 5 C’s of viral marketing;

creativity,

conformity,

challenge,

charisma and cheating!

It was interesting but I’m still stuck with my game concept. Will create a index of my game today to figured out how I will do with the rewarding system, points and levels.

[hellodenizgun]

JERRY SILFWER FROM WHISPR GROUP

Today we had a awesome lecture with the PR/data strategist/communicator Jerry Silfwer. He talked about the future Digital data strategists and It gave me a lot of new input. Check out his blog if you want some awesome kick ass reading about social media.

[hellodenizgun]

This is a video shows us a single piece of content being shared between hundreds of thousands of individuals on Facebook. They have tried to capture the frenetic energy surrounding one of the most shared images, which were photos published on George Takei's facebook page.

The data visualizations spans a three-month period from July to September and is composed of shares originating from news feed.