Starting 2024's content creation journey with a bang, it's time to outline the principles behind the FujoVerse™: an ambitious (but realistic) plan to turn the web back into a place of fun, joy, and connection, where people build and nurture their own communities and software. (You can also read the article on my blog)
The Journey
As those who follow my journey with @bobaboard or read my quarterly newsletter (linked in the article) know, the used-to-be-called BobaVerse™ is a collection of projects I've been working on since 2020 while pondering an important question: how do we "fix" the modern social web?
Obviously the joyless landscape that is the web of today is not something a single person can fix. Still, I loved and owed the internet too much to see it wither.
After countless hours of work, I found 3 pillars to work on: community, software ownership and technical education.
Jump in after the cut to learn more about how it all comes together!
Community
Community is where I started from, with good reason! While social networks might trick us into thinking of them as communities, they lack the characteristics that researchers identify as the necessary base for "true community": group identity, shared norms, and mutual concern.
Today, I'm even more convinced community is a fundamental piece of reclaiming the web as a place of joy. It's alienating, disempowering, and incredibly lonely to be surrounded by countless people without feeling true connection with most of them (or worse, feeling real danger).
Software Ownership and Collaboration
As I worked with niche communities "software ownership" also became increasingly important to me: if we cannot expect mainstream tech companies to cater to communities at the margins, it follows that these communities must be able to build and shape their own software themselves.
Plenty of people have already discussed how this challenge goes beyond the tech. Among many, "collaboration" is another sticking point for me: effective collaboration requires trust and psychological safety, both of which are in short supply these days (community helps here too, but it's still hard).
Education (Technical and Beyond)
As I worked more and more with volunteers and other collaborators, however, another important piece of the puzzle showed itself: the dire state of educational material for non-professional web developers. How can people change the web if they cannot learn how to *build* the web?
(And yes, learning HTML and CSS is absolutely important and REAL web development. But to collaborate on modern software you need so much more. Even further, people *yearn* for more, and struggle to find it. They want that power, and we should give it to them.)
Once again, technical aspects aren't the only ones that matter. Any large-scale effort needs many skills that society doesn't equip us with. If we want to change how the web looks, we must teach, teach, TEACH! If you've seen me put so much effort into streaming, this is why :)
And obviously, while I don't go into them in this article, open source software and decentralized protocols are core to "this whole thing".
The Future
All of this said, while I've been working on this for a few years, I've struggled to find the support I need to continue this work. To this end, this year I'm doing something I'm not used to: producing content, gaining visibility, and putting my work in front of the eyes of people that want to fight for the future of the web.
This has been a hard choice: producing content is hard and takes energy and focus away from all I've been doing. Still, I'm committed to doing what it takes, and (luckily) content and teaching go hand in hand. But the more each single person helps, the less I need to push for wide reach.
If you want to help (and read the behind the scenes of all I've been working on before everyone else), you can subscribe to my Patreon or to my self-hosted attempt at an alternative.
I deeply believe that in the long term all that we're building will result in self-sustaining projects that will carry this mission forward. After all, I'm building them together with people who understand the needs of the web in a way that no mainstream company can replicate.
Until we get there, every little bit of help (be it monetary support, boosting posts, pitching us to your friends, or kind words of encouragement and support) truly matters.
In exchange, I look forward to sharing more of the knowledge and insights I've accrued with you all :)
And once again, to read or share this post from the original blog, you can find it here.
Crypto Community Building: Web3 Marketing Tactics for 2026
Building a loyal Web3 community starts long before you launch a token or run an ad campaign. The most common mistake founders make is assuming a great product alone will attract users. In reality, people need a human-centered reason to stay engaged.
First, define your core value proposition in plain language. Avoid technical jargon and focus on how your protocol solves a real problem for users. This clarity helps attract the right early adopters who believe in your mission.
Second, look beyond vanity metrics. High follower counts mean little if no one participates in meaningful discussion. Track retention, quality of feedback, and peer-to-peer support. Those signals indicate genuine community health.
Finally, establish a consistent brand voice that stands out in a crowded market. Authenticity builds trust. When your community feels a shared sense of ownership, they become long-term advocates who bring in others organically.
Token incentives can further align user interests with project goals, but they work best when combined with a strong foundation of trust and utility.
