Develop user question to build user personas
Inbound marketing highly depends on establishing user personas and then designing websites for them. These are the people you will market to using a website and if you get it wrong, then no matter how beautiful the site is, you will get low returns.
User personas let you zero-in on what your users really want from your website design, products and services.
This is where we identify the challenges that users go through when browsing a site, look for points of friction, gaps in understanding and then come up with a web strategy, based on the answers we get, to design a website that provides the exact solution that they want.
We first create generic questions and then fine-tune them to fit the clients’ business. Below is a list of these questions, which we would do for a B2B client.
Note that in B2B research, we talk to employees too; they are also part of the whole and have an input that the management may not see.
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