The Pharcyde - "Drop" (1995)
I've been watching a some of Spike Jonze's older work lately and I fell back into this classic video. The Pharcyde stepped on the scene in the midst of the 90's West Coast gangsta rap era, bringing a refreshing, jazzy, and playful vibe to California hip hop: "When many MCs and rappers were striving to 'keep it real', The Pharcyde instead went out of their way to 'keep it original'."
This video was shot in reverse, meaning they performed it all backwards (even rapped it backwards), and then replayed the footage backwards...so it looks...kind of forwards? Crazy yet amazing idea to fit the chopped and bouncy beat of this song.
Enjoy the ride.








