#deliento

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The Deliento Stall

After a year of hard work researching, designing, planning, re-planning, creating and promoting, the Deliento stall with the XXV Degree Show is finally complete!

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Vinyl Patterns

After looking at my stall with my tutors, we talked about how the area was a large expanse of wood and that it needed something to break it up. For example, using some of my designs running down the sides of the shelf units. After much discussion, I then came up with the idea to cut out the leaf pattern, which is part of the Deliento branding, out of white vinyl. This has subtly broken up the expanse of wood and created a stronger link between Deliento’s branding and the stall structure.

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Logo sign

This is a sign that I created using a laser cutter. It’s created a clean and professional look that ties in with the rest of the stall, but still creates an impact. It’s also a constant visual of the Deliento Logo, as the logo on the large screen fades in and out.

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Setting Up the Stall

Time spent arranging and organising all of the items that I brought to display on the stall. I arranged, re-arranged and de-cluttered several times and got advise from others to create the best overall impression of the stall.

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Constructing the Deliento Stall in the Degree Show

When organising how my stall would work within the show, it became apparent that using a projector to show the big screen video wouldn’t be possible in the space that I was given. Therefore, I decided to use a large TV provided by the University. It’s, unfortunately, on an unattractive stand and, as you can see in these photos, I decided to create a surround that matches the style of the rest of the stall. This situation has worked to my advantage, as the addition of the TV surround as well as the artificial grass has brought together stall and created an isolated space that replicates a pop up shop, which is what I am ultimately aiming for.

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Twitter Success

After starting a Twitter page for Deliento, it’s been a great way to be in touch with the entomophagy community and make connections with people who can help me develop my business and promote my brand. For example, a company called BugsFeed got in touch with me to find out more on what Deliento is about. They also wanted to know more about my Parmesan Thins with June Beetles recipe and they’ll soon be publishing an article about Deliento on their website. Another example is that my Honey and Oat Malt Loaf with cricket flour recipe caught the eye of a business called Mophagy, which sells a range of cricket flour. They talked to me about how they could support Deliento and what they could do to work together with me on developing my business and my recipes. Overall, creating a Deliento Twitter account has been a success and has opened up some great opportunities for me.

Make sure you follow me @deliento  to keep updated with the entomophagy movement and Deliento’s latest news.

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Ingredients Cards for the Cooking with Deliento Starter Packs

Each of these designs are ingredients cards that are included in the Starter Packs. They show what ingredients are needed for the particular pack’s recipe. The design closely matches the outer packaging for consistency and each of the ingredient illustrations we’re digitally drawn by myself and are completely original. These cards will also be available on their own as a ‘leaflet’ for consumers to take away from the Degree Show without the logo, as I’ve bought a logo stamp especially for these cards and I will be stamping them as people take them away. This will only be done at the degree show, which is good way to encourage people to pick up one up. An exclusive keepsake always draws people in, because of our need to have something to remind them of a good/interesting memory.

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Degree Show Plan

This is my plan for the Deliento Stall at the degree show, I created it on google sketch up so that I can accurately represent my vision of what I plan to put into the degree show. I want to create a space that people can walk around and experience what Deliento is about. I will be replicating the look of a stall that you might see in a food convention or fair, such as the BBC Good Food Show. There will be extra finishing touches such as utensils, crates, pots of insects, etc. to add character and complete the look of the stall. I will decide on what extras will be added during the show build.