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10 things to keep close to heart for designers
Great reflection on what designers should always keep close to their heart in their work. From the ever thoughtful Intercom blog at http://insideintercom.io/how-we-design-at-intercom/
1. Understand the problem
2. Understand what a good outcome looks like, and how to measure it
3. Don’t make any assumptions around user behaviour or data
4. Research how other products solve similar problems
5. Decide whether our requirements are different
6. Come up with many ways we could solve the problem
7. Iterate, iterate, iterate
8. Work systematically from level to level, don’t mix levels
9. Optimise for simplicity
10. Don’t stop when something ships