Design Domain 01: Survey
MATERIALITY
Colour & Emotion
Interested in the train of thought between emotions applied to colours, I carried out a small survey on a mixed group of 11 individuals of mixed ages, backgrounds and job roles. The survey was simple, participants were given 10 colours to look at and were asked to write how the colour made them feel in one word where possible. The responses are below:
1. Yellow
Happy x3, happiness x3, cheerful, anxious, uneasy, bright, optimistic, sunny, springtime, hopeful, optimistic
2. Green
Calm x3, earthy, sick, positive/correct, relaxed, grounded, off-putting, calm, peaceful, intuitive, focus, connected to nature
3. Light Blue
Cold, calm x3, fresh, comfortable & clean, peaceful, relaxed, sorrow, ecstatic, cute blue skies (sunny feels)
4. Pink
Happy x2, youthful, uncomfortable/synthetic, excited, exotic, outgoing, fun x3, eye-catching, feminine x2, playful, romantic
5. Red
Sinister, love x2, creative, bold x2, sexy, nervous, romantic, warm, hot fun, anger, passion, fiery
6. Purple
Youthful, horny, unorganised, scatty, neutral/nothing x2, tired, majestic, nice & calming, loyalty, trust, moody, mysterious, luxurious, confident, contentment
7. Black
Cold, calm, organised, clean, motivated, neutral/nothing x2, comfortable, eye-catching, mysterious, political (Black Lives Matter), depressed x2, low, stylish
8. Orange
Warmth x2, sad, commercial, fake happiness, on-edge, mellow, uncomfortable, harsh (after looking at black), impulsive, playful, comforted, want to be seen, excited
9. White
Nothing/neutral x5, cold, collected, zen, purity, bored, heavenly, safe, innocent, focused
10. Dark Blue
Cold & dreary, relaxed, cool, traditional, lonely, serious, calm x2, proud, bold, vibrant, inspired, formal, moody, strong
The results were not as expected, every answer was so different in each question although some had similar connotations person-to-person.
This leads my line of thought down the route of how many feelings different people can feel looking at the same colour.
Can we alter how people feel by exposing them to colour or are their feelings on colours already predetermined?
Would participants feelings change based on the order of the colours?
Which feelings would be opposite each other on a feelings colour wheel if one were to be created similar to a colour wheel?
Could the negative colours be balanced by the positive colours?

















