#designer suite

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Gul Ahmed Chunri Collection

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Design for Appraisal: Introducing the Burt Designer Suite

When it comes to advertising, we at Burt abide a simple but time proven and effective philosophy:  if consumers like what they see in an ad, it will work. If they don't, it most likely won't. 

Most adtech companies base their business on the notion that powerful algorithms can deliver -- say it with me now – the right ad, to the right person, in the right place, at the right time - and that’s all they need to do.  We, on the other hand, believe ad placement is only part of the challenge and if digital advertising is to be successful, there needs to be as much focus on the non-technical function of design as on the technical issue of inventory.  That idea was the original inspiration behind Burt Designer Suite.

In print, when the creative is good, and the content of the ad appeals to the reader, the ad actually adds value to the page. So much so, if you asked the average reader if they’d prefer their glossy lifestyle magazine with or without ads, the vast majority would opt for ads and would feel gypped if there were none. There is a mutual appreciation, a harmony between the media, advertiser and the user, and that’s the dream of every advertiser because - when consumers like not just the product they see in an ad but the ad itself, they often buy the product.  That was inspiration number three.

We at Burt want advertising to create a kinship with a reader and in our mind, that can only be achieved through great design. And great design requires insights on how the user experiences the media. Until Burt Designer Suite, analytics tools for understanding and optimizing digital media were almost exclusively for e-commerce – typically testing out design details such as which layout and button colour drives the most clicks and conversions. In publishing, there is a greater need for a more holistic understanding of the entire visitor journey. Inspiration number four.

Designing great content experiences is a separate challenge with a whole other set of goals. You want to maximise time spent with content, reader loyalty, and engagement as that’s when real value (and money) is made.  You want to measure time spent, not transactions completed. And you don't want to optimise one page, you want to optimize the entire media experience, as that helps build relationships over time.

So far, we've seen incredible results from giving designers better analytics to create better experience and more profitable media properties. Getting started is a matter of cut-and-paste, so there's no excuse for anyone to not start using it now.

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Designer Anarkali Dress For Opulent And Glamorous Appearance

Women have innumerable options to choose from, when it comes to dressing up good for some special occasion. From Sarees to lenghas to salwar kameez, a woman’s options to look good are endless. Though there are a large variety of dresses one can wear to look formal, there are very few that do perfect justice a woman’s beauty and attractiveness. Fewer still are those that accentuate not just the feminine charm of a woman but also make her look royal and regal in appeal.

So if you are looking to wear something that not only highlight your feminine beauty in the most appeasing manner but also your imperal air in the best possible way, consider wearing an anarkali dress for the occasion. An anarkali salwar kameez, typically comprise of a long umbrella frock kind kameez with a tight fitting embellished yoke or top and churidar tight dra string botton as the lower. Duppatta accentuates and completes the overall look.

These designer anarkali suits mainly get their chic appearance because of their heavily embellished blouse or choli and long flares adorned with laces and ribbons. This heavy weight embroidery using zari, zardosi work, mirrors, aari, sequins and kundan can turn even a plain girl into a charming princess. The designer sleeves using net, danglings etc. add to the designer look. Sometimes, the long sleeves with a puff at shoulder, or sleeveless cholis can indeed make you the fashion diva of any social gathering.

Moreover, the royal look of theseanarkali dresses also come from the good quality fabrics like crepes, georgettes, silks and brocades that go into the making of these charming attires. Embroidery adds to the ethnicity on silk or georgette material. No wonder, these anarkali suits are considered a royal legacy of the Mughal era intiated by the gorgeous dancer Anarkali in Akbar’s coat and are excellent in lending an altogether different charm to a woman’s silhouette.

You can choose from a wide range of embroidery options for your anarkali dress, whether it is Zardosi, Dabka, Cut-Dana, Resham, Sequins or Beads, these intricate designs and patterns not only reflect the artistic excellence of the craftsmen who produce such high quality designs but also bring out the creative and arty taste of the woman who wears it.

So girls, if you are looking to buy salwar kameez online, a beautifully designed and well stiched anarkali salwar kameez would be your best bet to look royal as well as feminine.