Design Toolbox: Reykjavik, Iceland
As a designer I have a keen eye for colors, imagery, fonts and layout, but I frequently get caught up in the minutia and can be very indecisive. Often I find myself questioning myself and wondering if I could do more. I noticed, when looking at other “brand toolboxes” online that other designers boards seem to have a purpose for everything, down to the white space and I feel like sometimes I get so caught up in the little things that my project presentations can seem a little thrown together. Frequently, when I find myself caught up in it all, I take a breath, back off and end up going with my initial thoughts.
I have many opportunities to improve, the nice thing is they are mostly small areas. Looking at my threats & weaknesses I see that I can simplify, trust my research and gut and let go of the doubts. There are so many great ways to present information and so many awesome things to learn there is always opportunity for growth and improvement.
I have several weaknesses, one being my love of typography, I will spend hours choosing a font and continually fiddle with colors. Though this isn’t entirely bad, it can be a hinderance when you have other important components to compile. Another weakness is my active imagination, I can see so much when I look at a project and so many of the ideas are great that I don’t want to leave any behind, this can really clutter my work and take the edge off of it This is something I deal with in every area of my life.
It is funny, I am going to list my weaknesses as a strength as well. My love of fonts can be a real boon in communicating a brands voice as well as my active imagination. When I can reign it in I find that I come up with stunning ideas that are new and exciting. I also have many years experience with the Adobe Creative Suite, the software is easy for me to use and allows me to easily express my ideas.
