TTK May Have Irony to Bungie’s Downfall
For those who are Bungie fanboys, Destiny players and veterans, or a person who knows anyone in this category is highly aware of the controversy that Bungie delivered in Destiny: The Taken King (TTK) release. TTK is the third DLC that is part of the Destiny franchise and started Year 2 Desitny (not Destiny 2). There was a year 2 patch update that was free and mandatory a week before TTK launched.
Anyone who purchased TTK, or didn’t purchase, found out the corporate greed and federal regulation loopholes that were shining during and after the pre-order of TTK. It’s a muddy mess to explain, but I will break down the highlights.
The pricing structure for TTK came in three options: $40 for those who purchased The Dark Below and House of Wolves, $60 for the legendary edition (the entire game and all of it’s DLC), and the $80 collectors edition (the legendary edition plus some physical merchandise). These prices were in USD and Destiny is distributed internationally and the price was not adjusted for overseas purchase. So if you were paying in Euros and wanted the Legendary edition you are paying the currency exchange for $60 in Euros, which is much more than $60.
Bungie never mentioned to anyone during their hype marketing that TTK was a digital file download, despite being forced to buy a physical copy that was literally the same disc for Destiny Day One Launch in September 2014. Those who bought TTK found this out and were furious. TTK is a DLC, despite the pricing structure and the marketing methods, and was a code for a digital download that people spent $40, $60, and $80 on. The same exact digital files were retailed for 3 different prices, and only the collectors edition gives you extra offline items.
Bungie also never mentioned, nor explained, why TTK was not available for the Xbox 360 as a digital download, and why they allowed for pre-orders to be made on the Xbox 360. No further mention from Bungie was ever given to Xbox 360 users who did buy TTK. Xbox 360 users were not refunded by Bungie or Activision for their purchases and had to go to Microsoft for a refund. Microsoft granted the refund to Xbox 360 users.
On Launch Day for TTK those who didn’t buy TTK were locked out of Vanguard Strikes (except for legacy strike list), Crucible (except for classic), Trials of Osiris (orignially was released with House of Wolves), year 2 weapons, purchasing from vendors anything that requires Legendary Marks (literally almost everything), Daily and Weekly events, and Nightfall. All of this was available to everyone, except Trials of Osiris, and is not locked away from players who don’t own TTK. Bungie failed to explain this on Launch Day, but mentioned it a few days later in a weekly update that this will no change. Thus a paywall was created by Bungie for those who didn’t purchase TTK, despite purchasing everything that came with the game before TTK launch.
Forums on Reddit and Bungie.net were on fire for weeks by long term loyal Bungie fans and most of the Destiny community. Many players reported Bungie to the BBB and FTC for their unfair, and partial illegal, actions to customers who were ripped off. Despite huge sales from TTK, Bungie lost $2.5 million due to players who left Destiny and Bungie all together due to the worst “slap in the face” act the video game industry has seen in it’s history. It is one thing to screw up a few orders, but to lie and mislead about what you’re selling is criminal for any company to do.
Youtube is filled with videos of people who did, or didn’t own, TTK and are upset about how wrong Bungie treated pre existing players, the Eurogamer interview with Luke Smith, the lawsuit of O’Donald (a cofounder of Bungie) that Bungie lost, and how Bungie has fallen short of it’s Halo/Microsoft glory days. Some Youtubers called this scam worse than the video game industry crash of the 1980s and that if other companies follow this model it will be the end of the video game industry. And in many ways they are right.