ROTTEN: Behind The Foodfight
Holy chips! It's an exciting time to be a Foodfight! fan, because ROTTEN: Behind The Foodfight is finally out! This really is THE definitive documentary on the insanity behind the movie, and it finally answers the question of just what was going on behind the scenes during production. Since I helped out with research (and I even get a short line of dialogue at 45:19) I've already seen everything that was shown off, but had to keep quiet until all the interviews were conducted and the documentary was finished. But now it's out and everything has been made public, the cat's out of the bag (the Fat Cat Burglar?) and I can talk about all the production material that's been shared.
Before I get into any of that though, I'd highly recommend you watch the documentary for yourself. It's insanely well researched and put together, and having worked together with Ziggy Cashmere (the documentary's creator) I know how hard he dedicated himself towards making this all possible. If it weren't for him, the most interesting Foodfight! discovery would've been finding the novelization, and we would have never gotten any real insight into how this movie came to be. It's also a documentary that really speaks for itself- I don't want to say too much about what it reveals since it's all expressed far better through its narrative and the interviews with people who actually worked on the project. My favorite is the interview with texture artist Mona Weiss- she tells such horrifying stories about how she was treated by Larry and other crewmembers, yet does it all with a sense of humor that makes it clear she's enjoying getting to talk about her crazy experiences. It's clear Foodfight! was an unmitigated disaster from start to finish, and there's nobody to blame for that but Larry Kasanoff himself. The movie was rotten from the top down and despite the countless talented animators and artists working on it, nothing could fix the fact that it was fundamentally mismanaged in the worst way possible. I think the quote from producer George Johnsen summarizes it best: "Foodfight! was a good idea that unfortunately lost its way during production. The technology, the art, and the direction were not in sync. Many very talented people gave their all to make the picture, but more understanding of process from the top was needed for it to succeed."
But if you saw the documentary, you already know all that, right? So instead, let's talk about the behind-the-scenes material that's finally been shared! You can find everything I'll talking about HERE on archive.org-
It's worth following the link and checking it out for yourself- there's so much it'd impossible to discuss everything. Artwork, storyboards, bloopers, models, a nude render of Lady X, an interview with Larry Kasanoff, the list goes on and it's still being updated! Despite the documentary already being out, people who worked on the movie are continuing to share new material! It's pretty incredible- for the past year I've ran this blog all I've really had to discuss are two tie-in books, and now there's so much Foodfight! material I can't even keep up with it.
I mean LOOK at all this, isn't it fantastic? The character art by Jim George showing off just how much better these designs originally were, the countless environments showing off just how stunning Marketropolis could've looked as well as the strength of the core idea "what if a supermarket came to life at night", and insanely detailed storyboards for a 7-minute pitch reel that was used to sell the movie to investors. Normally, I'd be ALL OVER this because it's all just incredible, but there's something far, FAR more fascinating than any of it.
There are even multiple drafts of the script (one from 2005 and one from 2007 respectively) and normally I'd be insanely fascinated by those too, making extremely detailed posts explaining the differences between the drafts and how they compare to the novelization, but there's something else that was found that blows ALL of this out of the water and is easily one of the most monumental lost media discoveries of ALL TIME.
That's right, a rough cut of the ENTIRE movie from 2005 has been found, containing nearly ALL the completed animation from earlier on in production. I mean, that's mindblowing right? We first got sent this around a month ago, a little while before the documentary came out, and I literally stopped everything I was doing at work to just sit and watch this. This is the closest we're ever going to get to the "original" version of Foodfight! after all- only 7 minutes of footage was ever actually made before they switched to mocap, made solely for the aforementioned pitch reel, and this workprint contains practically all of it! On top of that there are some great storyboards in here, as well as some truly hilarious ones cobbled together from 3D renders, and the plot is far better than what we ended up with, a lot of the more inappropriate jokes being absent. This rough cut is actually pretty similar to the novelization in that regard, and it also contains scenes that we'd previously only read about in there.
For example, in the novelization there's a snowmobile chase through the mountains, with Brand X soldiers on snowmobiles and a heavy avalanche close behind. This scene was completely left out of the movie itself, but in this workprint it's here! ALL the previously novelization-exclusive scenes are included, and this rough cut is seemingly based on an even earlier draft of the script than that- here Brand X are still defeated by a flood, whereas by the time of the novelization it'd been changed to a lightning storm. There are SO many exciting differences in this workprint, the snippets of original animation we get to see are SO good, and it's SO much better than the movie itself that I think it by far deserves the crown as the DEFINITIVE version of Foodfight! There's so much in it I want to discuss, that there's no way I can fit it all into this one post...so stay tuned, because in the next few days I'll be doing a FULL analysis of the 2005 workprint, pointing out all the extra brand mascots not in the finished film, and generally just gushing about how amazing it is.
I mean, this is it. Just take it all in for a second- the original footage was considered lost media for over a decade, and now it's practically been found in its entirety, embedded in an early cut of the whole movie...isn't that just phenomenal? All the mysteries have been unraveled, all the questions have been answered, and now we can relax, take a deep breath, and watch Foodfight!...the REAL Foodfight! Make sure to enjoy it, and join me next time for my analysis!
