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@foodfightnovelization
What if Kris opened a Dark Fountain in Sans' shop?
My Foodfight! Collection: Or How I Learned To Stop Worrying And Love Foodfight!
So here it is, here's my Foodfight! collection. Since I've been writing this blog for over a year now, I thought it was worth finally showing off all the merchandise I've collected during that time, as well as talking about the relationship I've developed with the movie over the course of my many posts. But first, the collection- from left to right, we have the Cinnamon Sleuth cereal box (yes it's fanmade but I still think it looks cool enough to be included), the Junior Novelization that started it all, a Daredevil Dan plush, a Dex Dogtective plush, a copy of the movie on DVD, the Deluxe Sound Storybook, a Polar Penguin Plush, and 18 inches of Cheazel T. Weasel.
The plush toys are especially interesting- I don't think I've really discussed this before, but they all have a tag on the back stating they're not to be sold at retail... I guess these were only intended for arcades and carnivals as prizes, which is where they ultimately ended up, but I've heard at least one person who worked on the movie claim these were being sold in stores as well. So... chalk that up to another unsolved mystery, even if it's not a particularly interesting one. If I had to guess, the Playmates action figures and more detailed plush toys I talked about a while ago were meant to sold in stores, but the deal fell through and somehow these cheaper Nanco plush toys ended up there instead, on top of arcades and carnivals as originally intended. Maybe Nanco just produced so much stock, anticipating the movie to be a big hit, then when it got delayed time and time again they had to sell them off however they could. I know these Nanco plush toys come in a BUNCH of different sizes- for instance, I have an 18 inch Cheazel, but there are smaller variants that show up on eBay every now and then. Speaking of Cheazel by the way...
A child is safe after climbing into and getting stuck inside a claw crane machine at a bowling alley Monday night.
About 10 years ago, a small child in Nebraska got stuck in a claw machine trying to win a Cheazel plush, with the incident even making the local news. You can read all about it in the above link- thankfully he was fine and nobody was injured, but it's just crazy to me that something Foodfight!-related was picked up by the news media and that there was a kid out there who wanted a Cheazel plush so bad he was willing to crawl into a machine for it. It's also a testament to how, after the movie came out, these plush toys were EVERYWHERE- there are so many stories of people finding them at local carnivals, and it's why a lot of them are still showing up on eBay to this day. I wonder if the Cheazel plush I have now is the same one this child tried to win many years ago...? Probably not, but it's certainly a possibility.
One more thing about the toys while I'm still on the topic- I know I've mentioned it before, but a bunch of concept art and prototype images for the Playmates plush toys and figures were found among the recently shared files from the Foodfight! tie-in game, and I just thought I'd share them here for anyone who hasn't seen them yet. While I love the idea of Dex Dogtective's Price Gun and the Daredevil Dan Crash N' Spin Plane, I've gotta say.... the plush toys we actually ended up with are WAY cuter. I know they're just prototypes, but look at how bulbous Cheazel's eyeballs are, it's just offputting. Granted, the character is equally if not more offputting in the actual movie, but when you compare it to the Nanco plush...
I mean just look at him, he's adorable!! How could you not like him, how could anybody like him? The tongue sticking out, the dopey expression on his face...he's just a rascal, a scamp, a mischief maker. I think in general the Nanco plush toys are by far the most visually appealing versions of the characters, partly because they're soft and huggable, but also because they all look really friendly and gentle in a way the designs never really did onscreen, even in the early footage.
Anyway, as for the rest of my collection, there's not a whole lot TO say about it that I haven't already said- I've already discussed the novelization and Deluxe Sound Storybook at length, I made the Cinnamon Sleuth box myself, and the only notable thing about the DVD is that one of the Chapter Select options takes you straight to the end credits. And so I instead wanted to take this time to talk about how Foodfight! has affected me over the past year.
When I first found the novelization on eBay, I just KNEW I had to write about it. Nobody else was talking about it, it was the only copy available for purchase anywhere, there was no other mention of it on the entire internet, and it seemed like no-one else even knew it existed. I was inspired by Ryan North's B To The F blog, in which he reviews the similarly obscure Back To The Future novelization, feeling this could be my very own "B To The F" moment. That kind of moment only comes along once in a lifetime, and so even though I was in the middle of an incredibly stressful move at the time, I bit the bullet and started my blog anyway. Ever since then... it's like Foodfight! exploded, all over the internet. A large part of that was of course thanks to Ziggy Cashmere's incredible work on ROTTEN: Behind The Foodfight, but it still made me feel like writing about the novelization opened a Pandora's Box of Foodfight! material across the world, or like I was living through an ARG designed just for me. I made a fangame, interviewed a cast member, I even got a speaking line in the aforementioned ROTTEN, and the more I wrote the more Foodfight! news seemed to come out. Every time I thought we'd found everything there was left to find, something new would come up and I'd be pulled right back into it. And through all that...god help me, I actually started to like Foodfight!.
To be clear, I still think it's a bad movie. As a matter of fact, it's one of the worst movies ever made. BUT...it's the greatest movie STORY ever told. Everything that went on behind the scenes, all the scrapped tie-in products, videogames, crazy anecdotes about the director, it all coalesces into something much greater than itself. In the same way, it felt like writing about Foodfight! allowed me to be a part of something greater than myself too. I got involved with a community of like-minded fans, was lucky enough to able to share previously lost media with the entire world, connected to the internet in a way I hadn't in years, and did something nobody else had done before and will likely never do again. Maybe THAT'S the real Foodfight!...no, I really mean it. When you dedicate enough time and passion towards something forgotten and obscure, it takes you on this special kind of journey that's hard to describe, but you come out the other end with this genuine appreciation for it you couldn't have found anywhere else. Like if you didn't care so much then maybe you would never have got it, but you did and so you you really DO understand. Like at the end of Be Kind Rewind, when Jerry and Mike can't save the video store but it doesn't matter because through making their movies they brought the community together and shared a story in the way only they could. Maybe that's what this was for me, sharing a story in a way only I could. To date, not a single other copy of the novelization has surfaced anywhere... it really does feel like it was my destiny to write about it. Even if I stop updating this blog someday, I'll never forget about everything I went through writing about Foodfight! The Junior Novelization...but for now, here's to another year.
More Foodfight! Material DISCOVERED
That's right, I'm back. Just like I prophesized in my last post, yet another treasure trove of Foodfight! goodness has been uncovered, and this might be one of the strangest to date...that's right, official Foodfight! Cinnamon Sleuth Cereal was sold at Albertsons back in 2007, over five years before the movie finally came out!
Okay, not really, but I had you going for a second, right? So, this IS a proposed packaging design for actual Cinnamon Sleuth cereal, but it never went into production, it never made it to stores and there was certainly never any actual cereal to be eaten. This, among several other designs and a collection of behind the scenes material, was sent in recently by a Foodfight! crewmember, who explained they were mockups created to show off possible tie-in products. I'm not sure why they chose Albertsons for these mockups but it's likely they were in talks with them at the time and wanted to show off designs including their branding. In any case, I just had the Cinnamon Sleuth box printed because I thought it'd look cool next to my collection of Foodfight! merchandise, and I wanted to see if anyone would be convinced this really existed.
I've included all the designs above in case you want to print your own- there are several more including another cereal, brownie packaging and milk cartons. Curiously, the milk cartons have Farmland Dairy logos on them, with Farmland Milk actually appearing in the finished film at several points. I'd say this confirms my theory these mockups were created to show to companies they were already actively working on deals with, but I can't say for certain that was the case.
Equally curious are these character sheets from 2002, seemingly showing off almost every model created during early production. There are so many fascinating layers to this- Sunshine is still a human instead of a catgirl, showcasing a very different model to the one seen in the initial trailer, and Maximilius Moose is still a dog named Panzer Pup, both aspects that were changed once the decision was made to change Dex to a dog. However, it may be that Dex's human design was edited out and replaced after the fact, given Dex's model here appears to be the one from the finished film (you can tell by the weird hands). In any case, it's fascinating to get a closer look at all these characters- while the majority of the models for the main cast were found recently (see my last post for more on this), there are a bunch of side characters here we've only seen brief glimpses of before, including the Pringles man and the scantily-clad Cherry Waifer. The most fascinating to me however are the Red and Yellow M&Ms- I've read through their scene in the movie's script, I've seen multiple versions of the storyboard, even rough layout animation in the workprint, and it's only now I'm FINALLY getting to see their actual character models and how they would've looked in the Foodfight! artstyle. Sure, they more or less look exactly as they did in M&M commercials that aired around the same time, but it's still amazing to actually see these characters modelled and rendered after analyzing so many different iterations of the scene as it went through development.
The crewmember in question also sent a folder containing over a hundred stills which while at first glance appear to be from the finished movie, are actually subtly different in multiple ways- usually lighting, facial expressions, or background textures like the sky or color of a hill. A lot of these are labelled "fix" which makes me speculate if after the movie was completed, the crew went back and tried to touch up the animation to make it look more appealing before release. Is there a slightly better looking version of Foodfight! somewhere out there in the world? Who knows, but really it would've been like trying to polish a turd. The movie was already ruined by then, and I don't think any number small changes would've done much to salvage it. However, that does bring me to my next interesting point...
There are also storyboards dated May 2011, depicting an alternate opening to the movie giving a much more cinematic introduction to the main characters. It's crazy to think they were still working on storyboards so late in production, but there IS actually a reason for this. I unfortunately can't upload the entire sequence due to this site's image limit, but what you might notice are a lot of characters being described as "flying over the audience", "flying into the camera" or knocking things "into the audience", with some of the boards having "(3D)" written in parenthesis next to them. It's my belief that very late into production, Kasanoff wanted the movie to be 3D, made popular by the then-recent Avatar, and this new opening sequence full of flashy 3D effects was drawn up to show off what they could do with the technology. It's not clear if any of this was ever actually animated, but imagine going to see a movie that advertises itself as 3D but only the first minute contains any 3D elements. Of course, Kasanoff requesting this is only speculation on my part, but given how the movie was ruined by the crew having to cater to his whim of directing the whole thing with motion capture (made popular by the then-recent Polar Express) it's no stretch to assume the 3D opening sequence was a similar situation.
There's a ton more that was sent to us as well, so much so that I could never hope to talk about all of it. However, it should be on archive.org at the time of writing this if it isn't already, and you can now access everything Foodfight! related through the official Foodfight! collection on there!
That's right, so much Foodfight! material has been uploaded over the past year that the Internet Archive gave it its own archive, allowing you to find everything in one convenient place (including my scans of the novelization and Deluxe Sound Storybook). It'll also be updated periodically whenever something new is found, so it'll always be the home to all things Foodfight!. Whether you're wanting to take a look at some concept art shown in ROTTEN: Behind The Foodfight, read through an early draft of the script, or check out something I've talked about on my blog, it's all here at your fingertips.
I don't think there's ever really going to be an end to the depth of the Foodfight! rabbithole. I thought I was done a year ago when I finished analyzing the novelization, and look at everything that's been found since then. Every time I think I'm out, this movie pulls me back in. So...in my next post I'll FINALLY show off my collection of Foodfight! merchandise and talk about what this movie means to me, but that doesn't mean it's the end for this blog. Whenever I say I'm done with Foodfight! I end up jinxing it, so if I try to conclude things now in a few months some CD will show up with a bunch of lost footage on it, I'll get mailed concept art of a bunch of characters we've never seen before, or it'll turn out Larry Kasanoff was actually D.B. Cooper the whole time. So as long as there's something new to discuss, as long as there's a Foodfight to be fought, I'll keep updating this blog from now until forever. You better duck when they launch the cream pies!
Foodfight! The (OFFICIAL) Video Game
Yes, you read the title right! No it's not the fangame I made a couple months ago, this is the real deal, the whole enchilada, the ACTUAL Foodfight! tie-in game! Shortly after ROTTEN: Behind The Foodfight was released, its creator Ziggy, myself, and everyone else in the Foodfight! community thought we'd found everything there was left to find. After all, we'd uncovered the workprint, the novelization, almost all the original footage, Ziggy had interviewed countless people who worked on the movie, some character models had even been found...so that was it, right? But as I hinted at in my last few posts, the Foodfight! story wasn't quite over yet.
Reese, a friend of Ziggy's, had reached out to one of the developers involved in the Foodfight! tie-in game that was set to be released alongside the movie, and shortly after ROTTEN came out, Ziggy also managed to get in touch with them. One thing led to another and we were sent a HUGE 10GB folder of art, documents, models, and footage related to the game. What you see above is a concept submission trailer created to show off the game and what it'd look like, similar to the pitch reel created for the movie itself. Needless to say, this blew our minds! If you've read my previous post on the subject, you'll know that up until now the only thing anyone had EVER seen of this game was a few seconds of grainy footage from E3 2006. To go from that to a whole stockpile of material from its development was INCREDIBLE! To learn more about how this found its way into our hands, I'll direct you to a blog post from Ziggy himself, explaining a little more about the game's developers (and relaying a truly hilarious story about Larry Kasanoff)
A screenshot of the back alley level, 2006 In 1997 Larry Kasanoff and Joshua Wexler of Threshold Entertainment had the idea for a movie ti
However, I want to talk more about the INCREDIBLE plethora of material included in the folder that was shared with us. Ziggy uploaded everything he was sent to archive.org, so I'll link it below if you'd like to peruse the files yourself, but keep reading if you want to know more about what's included!
Between 2005-2007 Cat Daddy Games was developing a video game for the feature film Foodfight!After speaking with Cat Daddy's co-founder, Har
Just to start off with, the footage from the above concept trailer and the assorted screenshots- doesn't it just look awesome? It's way more visually appealing than the finished movie ended up looking, for one thing, and it's seemingly inspired more by the early pre-motion capture footage than anything that came later on. It's also just mindblowing to finally see all this, to suddenly go from knowing basically nothing about the game to knowing so much about it! And best of all...doesn't this just look EXACTLY like a movie tie-in game from the mid 2000s? I mean, that shouldn't be too surprising, that's exactly what it is, but tie-in games of that era had a very specific look and feel and this just takes me right back to that. Remember the Charlie and the Chocolate Factory game where you're racing around on a trashcan lid, the Spider-Man game where you're running around Oscorp avoiding security robots, or the Incredibles game where you're rushing through a burning building fighting guys with flamethrowers? Doesn't this just look EXACTLY like one of those?
And you might be thinking "it's too bad we only have a few minutes of footage and some screenshots, I wish we could know even more about what the game would've been like". Well, your wish just came true! Buried deep in the files is a copy of the game's design documents, telling us EXACTLY how each level would've played out! (If you're struggling to find it, it's in AUDIO> Final Drop> FF> Docs) So not only do we get to see a ton of what the game would've looked like, we also get to see how the whole thing would've come together, with 26 action-packed levels consisting of a variety of different gameplay types. Looking at several other files, it seems like the number of levels may have been cut down to 15 later in development, but hey, it's fairly common for design docs to be more complex than the finished game. Regardless, reading about everything they had planned...this really is the ultimate stereotypical tie-in game. I mean, just look at some of these level descriptions! Isn't this every movie-based game you've ever played, all rolled into one? You can bet your boxtop if it had made it all the way through development, it'd easily have the honor of being one of the few tie-in games BETTER than the movie it was based off, although considering how the finished film turned out maybe that's not saying much.
Based on what the developers said in the article linked above, it's unclear exactly how much of the game was finished before it was cancelled, and unfortunately it's incredibly unlikely they'll ever be able to compile a build together to send our way. However, there's just SO much included in this folder it's hard to complain. Not only do we get basically a complete picture of how the game would've come together from all the documents, screenshots, audio, cutscenes and footage included, there are all kinds of additional files that are both interesting and incredibly useful.
Not only are there models and environments from the game itself (unfortunately the only character model included seems to be Dex), there are also models of the ENTIRE CAST taken directly from the earlier version of the movie! Every main character is here, from Dex to Sunshine to Mr Leonard, as well as a bunch of other models such as Dan's plane and cockpit. This is HUGE, and I can't wait to see what talented artists will do with all these resources. At the time I'm writing this, someone already ported several of the models into SFM (Source Filmmaker) and another made several animations in Blender!
I'm sure even more will happen soon, but right now this is pretty incredible. Who thought this would EVER happen? That one day we'd have models of every main character, a complete workprint of the movie from 2005, a tie-in novelization, footage of the long-sought after videogame, and so, so much more. In the span of less than a year, Foodfight! went from some of the most obscure lost media of all time to some of the most well-documented lost media of all time. We have so much there's no way I'd ever even be able to discuss it all, that's how far we've come in the past few months.
Seriously, I've barely even scratched the surface of what's in this folder. There are 3D cutscenes from the game, 2D cutscenes, concept art for the planned toy line, footage of prototypes of those toys in action, MORE gameplay footage, previously unseen storyboards not included in the workprint, raw audio of Charlie Sheen's voice sessions from the movie, tons of songs from the game, the entire score from the movie, and that's STILL not everything! I mean, holy chips! I STRONGLY encourage you to download the folder for yourself and take a look...maybe you'll even find something I haven't yet?
I really think that with this folder now out in the public, this is as much closure on Foodfight! as we'll ever get. I know I always say that and then there's some amazing discovery a few months later, but this is just such a huge smorgasbord of material that I don't even think we can count Foodfight! as lost media anymore...okay, we haven't found absolutely everything so it's partially found media at best, but could you really ask for more than all this? We have countless models from the movie, design docs and footage from the planned tie-in game, early drafts of the script, we know EXACTLY what the movie and game were going to be like before everything collapsed... now, if you're so inclined you can take all that and make something out of all of it, but me? I'm pretty satisfied just having the knowledge. Knowing what could've been before it all fell apart, getting to see so much I never thought I'd get a chance to see... right now, I'd say my Foodfight! cravings have been satiated. Unless another monumental discovery is unearthed anytime soon (at this point I wouldn't be surprised), I think there's really not much more to say. If nothing comes up in a month or two, I'll make a post showing off my personal collection of Foodfight! merchandise, an epilogue to the past year I've spent obsessing over this movie. In the meantime, I hope you all enjoy the absolute treasure trove of Foodfight! material that's been discovered! Dig through it all! Make something out of it! There's so much in these files, you could create your OWN Foodfight!, with blackjack and hookers!
Errors And Inconsistencies
Hey everyone, this is just a short post I'm making to address a few mistakes I've made over the course of writing this blog. That's right, despite how much time I've dedicated to Foodfight! my knowledge of it still isn't perfect, and I got a couple things wrong. I'll start with the more minor of my errors- in many of my posts, I've stated that my copy of the novelization is the only one in existence. While this is true in a roundabout sense, recently someone who worked on the movie explained things in a little more detail. To put a long story short, the novelization WAS published...in a very limited print run, intended to gauge interest for a wider release. However since the actual movie it was supposed to tie into was nowhere completion at the time, the audience it was intended for literally didn't exist yet and so it failed, never to be given a second chance.
All this time I thought the copy I had really was the only one ever produced, like it'd been commissioned by Kasanoff specifically to impress investors or show off at a book fair or something. But no, it did have something of an actual release, just in very small quantities. However even that short print run didn't sell well, meaning there are likely barely any copies in circulation due to nobody actually buying it back when it was out. So for all intents and purposes my copy of the novelization IS still, as far as we know, the only one LEFT in existence- but there could be others out there, it's possible. So if for some reason you wanted to add this book to your collection, don't give up hope just yet! Another copy might show up someday, who knows? I sure don't! However, it's incredibly satisfying to finally get the scoop on just what the deal was with the novelization- it's something I'd been curious about ever since I started this blog, and now we finally have answers. So if you ever find another copy of the novelization at a thrift store or eBay or anything, please let me know!
But now onto much more important matters. If you've been following this blog for a while, you may have seen my post titled "Every Real-World Brand Mascot In The Movie". In this, I claim to have gone through the film with a fine-toothed comb and made note of every single character based on a real-life grocery product. However, I guess my comb wasn't fine-toothed enough (whatever that means) because it turns out I actually missed one. This blue knight is the mascot for Armour Star, a brand of canned sausage and various other meat products. Now, in my defense, Armour Star doesn't actually HAVE a mascot in real life- it seems as though this character was created specifically for Foodfight! and has never represented the company or their products before or since. On top of that he isn't named in the credits, even though most of the other brand-name products are, making his presence even easier to miss. Hungry Man doesn't have a mascot in real life either though, and yet I still managed to spot the one they created for Foodfight! while watching it, so really I have no excuse.
Honestly, the only reason I noticed him at all was because I was watching the movie in 1080p (yeah, high-def!) and realized the telescope Dex uses around 53 minutes into the movie was cobbled together from cans with some kind of product logo on them. I took a closer look and realized they said "Armour Star", put two and two together and realized the background character with a star on his head and the word "Armour" on his chest was likely this brand's mascot. But I mean, I'd never even HEARD of Armour Star until I spotted, this... had anyone else? I feel like they can't be particularly well known, as in the 12 years this movie's been out not a single person has made the connection until now. However, as resident Foodfight! blogger, I take it upon myself to be as accurate and truthful as possible when writing these posts, and by failing to notice the Armour Star mascot I ended up unintentionally spreading lies to the community. Let it be known, there's a fictitious mascot for an obscure real-life brand of canned meat in a slightly less obscure 3D animated children's movie about grocery products fighting Nazis in a thinly-veiled parody of Casablanca! Let the world know about the Armour Star can man! And to those readers who bore witness to my initial post where I claimed there were 18 real-world brand mascots in the movie, I was wrong and I apologize for misinforming you. There are actually 19. I forgot about the Armour Star can man, and I hope you can find it in your hearts to forgive me for such an egregious transgression.
I'm just joking around by the way, it's obviously not all that serious... but I really didn't notice the Armour Star mascot before, that part was true. Anyway, I hope you enjoyed this educational correction of accidental misinformation, and stay tuned as there's still more to come from this blog! I know I teased some fascinating Foodfight! news recently, but unfortunately it's still not at the point where I'm allowed to talk about it. However, fingers crossed I'll be able to in the coming weeks, as it's a HUGE deal and I can't wait for everyone to be able to see it! I tell you, the excitement really never ends when you're a Foodfight! fan...
Foodfight! Workprint Analysis and Discussion (Part 2)
Okay, we're back! So continuing right where the previous part of my analysis left off, Dex has been knocked unconscious by Lady X after figuring out Brand X were behind the rub-outs. He wakes up in a giant washing machine and sees Dan, also held captive in there. Now as I've talked about before, in the finished film it's a dryer, but in this workprint (and several early tie-ins such as the I Can Find It! book) it's a washing machine that slowly fills up with water. I've speculated that this change was made because it was a struggle for the animators to render water convincingly, but I've never actually heard if that was definitively the reason why it was changed. But on top of that, in the movie it's not really clear where this dryer is or how it exists in relation to the store. In this workprint, the Brand X tower is shown several times to have a large washing machine bolted to the side, with it being a cardboard promotional display next to the Brand X shelf in the real-world supermarket. This perfectly explains its appearance later on, and it's baffling as to why this was left out as a washer/dryer in the middle of a grocery store doesn't make a whole lot of sense.
Dan explains to Dex what happened, and they figure out Lady X kidnapped Dan as bait to lure him right into her trap. She tells the Brand X Muffin Man to activate the spin cycle and...wait, the who? Okay, so for context, in the finished film this character is called The Brand X Lunchlady, but in the novelization, based off an earlier draft of the script, she's instead a character called The Brand X Mashed Potato Man. I fast became a fan of this character, honestly for little reason other than it's fun to say The Brand X Mashed Potato Man. But in this workprint he's instead called The Brand X Muffin Man...? He looks identical, so I'm going to take a guess and say this was just an early name for the Mashed Potato Man, as later in the workprint he's referred to as such. So basically, the changes this character went through over the years go something like this:
Muffin Man-> Mashed Potato Man-> Brand X Lunchlady
I mean, that's one hell of a transition, right? I don't know why they revised this character so many times and still couldn't even settle on their gender, but either way as a longtime fan of the Brand X Mashed Potato Man, it's exciting to finally hear his voice in this workprint. He only gets one line, but he sounds something like an evil Arnold Schwarzenegger, which is honestly just what I imagined back when I first read the novelization.
Lady X tells her henchmen they're taking over the store, and they proceed to head out and execute Kung Tofu. Or at least... the character CLAIMS they're Kung Tofu, but according to concept art the character actually shown in the storyboard is called Noodle Ninja. Was this a mistake made due to putting together the boards in a rush, did the storyboard artist not have Kung Tofu's model available when they were creating these, or did the two characters swap names at some point in production? You decide.
Meanwhile, Dex and Dan are trapped inside the washing machine, now violently spinning them around in a whirlpool of hot water. Just as it looks like they're done for, Dex manages to get the two of them out by escaping through the fabric softener hatch, which Dan somehow misinterprets as Dex making a move on him. I don't get it? Dex says "if only we could get closer..." but he's clearly referring to some way of escaping the washing machine, so I don't know how Dan mistook this as an invitation to get hot and heavy. Regardless, Dan makes it clear he's not up for dog intercourse while they're slowly being tortured to death, and the two make their escape. In comparsion, the movie's version of events has them escape the dryer by finding a sock and grabbing onto it as disappears through an air vent, with the only explanation for this being "socks always escape from the dryer". While that's true, socks usually get lost INSIDE the dryer, they don't literally escape by flying through air vents and out into the unknown. Overall, the workprint's version of this scene jusst makes more sense, despite the homoerotic faux-pas.
After their escape, Dex looks through a window into the Brand X war room and discovers they're building an entire army of the Xobytes he fought earlier. Now here's one of the most interesting changes in the entire workprint- in the movie, Dex is on the fence about stopping Brand X even after it's clear how much danger the store is in, and has to be talked into it by Dan. Here, as SOON as he sees the Xobyte army he says "I just had an idea" and springs back into action. Dan even questions this, saying he thought Dex didn't get involved anymore, but Dex simply responds "By the time this is over, you may wish I didn't". This makes Dex seem FAR more heroic- as soon as he's made aware of the threat Brand X poses, he immediately gets serious and decides to take action despite everything he's lost, never once doubting he has to do the right thing. Seeing Dex instantly take charge is far more appealing than the wishy-washy self-doubting characterization he's given in the movie, and while you might say the latter gives him more depth, I'd argue the former makes him more charming. There's nothing sexier than confidence, after all.
Dex and Dan sneak into the lab of nasal spray mascot Dr Si Nustrix, and ask him to analyze a sample of the Brand X elixir Dex "borrowed" from Lady X. The doctor takes a whiff of it, and while the dialogue in this scene is mostly the same as it is in the finished film, it's elevated a lot by the temporary voice actors giving far more convincing performances than the actual cast- I particularly love how emotional Dex gets at certain points, raising his voice and actually sounding like a person as opposed to an actor reading lines.
One notable difference is that Dan suddenly tells Dr Nuxtrix "Have I mentioned you look fabulous in that labcoat?" in the middle of their conversation. In the script it's mentioned he's just inhaled the elixir, somehow making Nustrix seem irresistible to him, but without that context, it looks like Dan just makes a move on Nustrix for no reason...which is DOUBLY confusing given the scene not two minutes ago where he rejects what he believes to be Dex flirting with him. If you hadn't read the script, you'd probably just think Dan wasn't into dogs and that neurotic doctors with giant noses were more his type. These kind of things are important to clarify, especially in storyboards which are SUPPOSED to dictate how your movie is going to look! But here, as with many other sequences, the entire scene is depicted with a single storyboard. You'd think they would have thought this would be relevant information to communicate to the animators before one of them animates Dan flirting with Nustrix for no reason but hey, what do I know?
Nustrix's analysis of the elixir shows it's both highly addictive and toxic to humans, and so Dex makes the decision to cross the store during the day, allowing them to get to Mr Leonard's computer and email the info to their market's corporate headquarters. This scene is mostly the same as it is in the movie, but there's an additional line where Dex points out the humans are in danger too. I think this raises the stakes a little and shows that what's happening with Brand X isn't just putting the store at risk but also the world outside it, so I'm not sure why it was cut, but hey- at least we get to see it here.
As the sun rises on Marketropolis, Dex laments that he let it get bad enough that there are whole aisles of Brand X products already, and that they better get going before they lose any more Ikes. However, right as they're about to make their way to Mr Leonard's office, the Brand X Mashed Potato Man/Muffin Man appears with a platoon of Brand X soldiers and hurls a pudding lid at the two. Dex and Dan backflip off the shelf and onto a cart below, and since this is an action setpiece we once again get to a fully storyboarded segment! I REALLY enjoy these, and I know I've said it before but they're absolutely the highlight of the workprint, second only to the actual sequences of completed animation we get to see. The action is so well directed and the boards are so lively and kinetic, a sense of constant movement and motion and cartoon expression that isn't anywhere to be seen in the finished film. It's like a glimpse at what Foodfight! could've looked like with a competent director at the helm.
This whole sequence is VERY different to how it is in the movie, and it's tough to describe since they're so different there's basically no comparing the two, but I'll give it my best shot. Here in the workprint, it's a HUGE exciting setpiece in the vein of something out of Indiana Jones or Ben-Hur, a dramatic shopping cart chase through the aisles of the store, Dex and Dan fighting off Lady X's henchmen attacking from all angles. There's martial arts, price-tag guns, a juicer, multi-cart drifting and more! ...And in the finished movie, it's a short 30 second scene with absolutely no action, no tension, no cartoony movements, and no fighting. Dan just falls onto a cart, is very briefly accosted by the Brand X Lunchlady, and Dex immediately shows up on a soda bottle to rescue him. I can't fathom why almost this entire sequence was removed from the finished film, but given how complex and intense the scene is and how by the end of production they were just trying to finish the film as quickly and as cheaply as possible, they likely just didn't have time to animate anything that actually looked cool.
Truly, this scene is a work of art and it's a shame we never got to see it fully realized. We get a single, beautiful, fully-rendered shot of Dex swooping in on a soda bottle at the very end, but that's it, gone as soon as it arrives. At least we get to see the storyboards of it though, you know? At least this piece of animated action survives in some form. I know I'm talking it up a lot, but it's a fantastic setpiece that truly shows the strength of making a movie set in a supermarket. Regardless of how you feel about Foodfight!, you surely have to admit- a shopping cart chase through the aisles of a store populated by food characters so tiny the carts look like unstoppable behemoths to them- that's an exciting concept just brimming with potential.
The excitement isn't over yet either, as the soda bottle crashes through the freezer aisle, leading Dex and Dan back into the Marketropolis, stranded in an area that looks like the Alps. Polar Penguin pulls up on a toboggan and offers the duo a lift, and another exciting chase ensues as they're pursued by an avalanche as well as Brand X soldiers on snowmobiles. Dan makes a very unusual joke about "squirrels chewing their nuts" that you can actually hear several crewmembers laugh at (a rare instance of people actually ENJOYING working on Foodfight!). They're promptly catapulted back out to the supermarket and into Mr Leonard's office, but not before telling Polar to bring as many Ikes as he can to the Copabanana and warn them about Brand X. This sounds like it would've been another fun action-packed scene, and I love the storyboards we get to see of it even despite them changing to the less appealing Photoshopped ones halfway through.
But wouldn't you know it? None of this made it into the movie either, with it instead being an incredibly short 15 second scene where Dex and Dan fly in on the soda bottle, tell Polar about Brand X, then fly back out again. No chase, no avalanche, no snowmobiles, nothing. The Foodfight! workprint never ceases to amaze me... and the actual movie never ceases to disappoint me. Given the snowmobile chase was in all versions of the script I have AND the novelization, this was likely another last-minute cut due to it being too complicated to animate and needing to rush the movie as fast as they could. But maybe they wouldn't have HAD to rush the movie to completion if Larry Kasanoff hadn't wasted several years and millions of dollars stalling production, you know? Food for thought!
Dex and Dan make their way into Mr Leonard's office and come across Vlad Chocool, an Ike who managed to survive being wiped out by the Xobytes due to already being undead. All of Vlad's dialogue is different here, as in the finished movie he's voiced by Larry Miller, who improvised all over the few lines he was given, throwing in all kinds of rambles, riffs and little jokes. When I first read what Vlad's dialogue was initially supposed to be in the novelization and early scripts, I preferred Larry Miller's take on the character as he was far funnier and made a whole meal out of the few breadcrumbs of dialogue he had to work with. However, I think the voice and dialogue here fit far better in the world Foodfight! takes place in. As funny as Larry Miller was, his version of the character does just feel like a standup comedian doing his own thing rather than a natural part of the movie (especially since all the cast recorded separately and so nobody actually responds to anything he says). Here, the dialogue given to Chocool actually makes him seem like a grocery mascot like the others. In addition, he's given a stereotypical vampire accent, sounding just like the Count from Sesame Street, and you just can't go wrong with that kind of voice.
I also like that Mr Leonard's office actually LOOKS like an office here- in the finished film it looks like a morgue, and while it's very briefly explained that the Ikes call it the "Expiration Station" and so this is just what it turns into after dark, it's never really made as clear as it should be. I think the simpler design of a real-world back office is much better- it helps sell the gravity of the situation, that they're not in the cartoony Marketropolis anymore and that this is the real world with real stakes.
While Brand X soldiers seal the trio in the office, Dex uses Mr Leonard's computer to try and send out a recall, discovering in the process they had Sunshine recalled, as well as a rival prune mascot called Priscilla Pussly. And man, I REALLY love the acting here. Dex sounds genuinely FURIOUS upon finding this out, his voice bitter and filled with regret. Compared to Charlie Sheen's flat, lifeless delivery of the same line, delivered with all the emotion of someone who's just discovered they have a pebble in their shoe. I know all voices in this workprint were just scratch track and so they were never going to be used in the finished film, but they SHOULD have been, they're so much better than any of the actual cast. They fit the characters better, they put more emotion in the delivery, they have natural chemistry with each other, it's night and day.
While Lady X gives a Hitler-esque speech about "sending all the undesirables to the Expiration Station", our trio escape the office through an air vent, Vlad displaying an impressive ability to turn into a bat that he never shows in the finished film (where instead simply flapping his arms somehow allows him to fly). The storyboards for this scene are incredibly detailed, and really show off how appealing the character designs look in 2D. I'm not sure why this particular scene is more detailed than so many of the others, but given the mish-mash of styles this workprint consists of, it's not particularly surprising. As Ikes start turning each other in, we hear a conversation between Hairy Hold and the few remaining members of the USDA, with them blaming Hairy for putting Brand X in charge. Hairy insists it'll all work out, but you can tell by the shakiness in his voice he's trying to convince himself more than anyone else. This last part isn't in the movie (although it IS in the novelization and script), and I really wish it had been as it shows just how bad things have gotten in Marketropolis and how Lady X sowed seeds of distrust among the Ikes until the community they had with each other fell apart. It really is bizarre, I feel the scenes cut from the finished film are always the cool ones. There's never an additional scene in this workprint I feel doesn't add something, or wouldn't have improved the movie had it been left in. Usually with deleted scenes you can see why they were deleted, but none of these feel like they should've been deleted at all.
It's now we get to one of my favorite scenes in the entire workprint. Just as Dex instructed, Polar has gathered as many Ikes as he can at the Copabanana to form a rag-tag resistance against Brand X. Dex still hasn't showed, and Lieutenant X walks in claiming he's been discontinued, and that they'll all suffer a long, cruel expiration unless they sing their allegiance to Brand X. Oscar Mayer refuses to sing the Brand X anthem, saying "my bologna has a first name, it's O-S-C-A-R!" and Lieutenant X prepares to skin him alive, just as Dex bursts in and tells them to "play it".
Now in the movie, it's Francois Fromage, a fictitious mascot made up specifically for the movie, and they start singing the "USDA Anthem", a similarly fictitious song sang to the rhythm of La Marseillaise. Obviously this is a homage to the La Marseillaise scene from Casablanca, but the scene doesn't really land at all. It feels unsure of what emotion it's trying to evoke- is this supposed to be serious? If so, it doesn't work. Is this supposed to be funny? If so, the joke doesn't scan.
But in the workprint, they start singing the Oscar Mayer Weiner jingle and the first time I heard this a huge smile spread across my face. Not because it's a recognizable song, but because using this instead of the fictitious "USDA Anthem" actually makes the scene work and makes it clear what they were going for! It's the inherent ridiculousness of taking something as serious as Casablanca, and applying it to something as ridiculous as grocery store mascots singing a commercial jingle. It's the juxtaposition of the weight all the characters give it with the wackiness of the situation, singing a song about weiners like it's the most important thing in the world, like this show of camaraderie puts their very lives at risk. I just really love this scene, and I think had it made it into the finished film it would've been by far the comedic highlight of the entire movie. It just WORKS, and it's a genuinely funny and clever idea executed well. Lieutenant X retreats, but promises to return soon and pulverize them all.
The next few scenes are mostly the same as they are in the finished film- Dex tells the Ikes he's got a plan to stop Brand X and that they'll need all the plastic wrap and trashbags in the store, while Lady X prepares her evil army and says they'll take no prisoners. However, an INCREDIBLY strange moment follows this. Lady X spots Dex's resistance and tells her army to attack and annihilate...and out of nowhere, we hear an unusually realistic scream, like someone was shot in the face in the middle of recording. I'm NOT making this up- go to 47:13 in the workprint if you want to hear for yourself. I mean, what happened here? Why is this in the workprint? What purpose does it serve? Why is it so fucking loud? Did Larry Kasanoff randomly kill a crewmember in the middle of the script reading? It's completely bizarre. I mean, have you EVER heard of an early workprint of a movie having hyper-realistic screaming randomly inserted into the audio track? Of course you haven't, that's insane, it's like something out of a creepypasta! As puzzling as this is however, it's unlikely we'll ever get an answer as to what it's doing here, so I guess we should just move on.
The resistance surround the Brand X army, Dex does a Suicide Squad-style title drop (the voice actor here delivering the line AMAZINGLY), and the battle for supermarket supremacy begins! This is once again a properly storyboarded sequence, and it looks fantastic, selling the impact of the battle in a way the finished movie never does. Even though most of the basic beats of the fight are the same, the way it's boarded makes it look far more action-packed and dynamic. There's even an additional scene where Polar gets catapulated around the battlefield on food the Ikes are throwing, and it looks like it would've been visually fantastic. Come to think of it, is Foodfight! the only movie in history where the storyboards ended up looking better than the final product?
This is followed by yet another properly boarded sequence, in which Dan and a squadron of flying Ikes set out to destroy the Xobyte army, and it looks fantastic as well. Despite the content of the scene being more or less the same as in the movie, only with Sonny the Cocoa Puff bird being present here instead of Jet Pack Jeffery (I talked about this in my last post), it's just executed far better. I honestly think whoever drew these boards should've been the director instead of Kasanoff, as they clearly knew a lot about animation and what makes scenes look good. If you haven't already, I seriously recommend checking out the workprint for yourself.
The next few scenes proceed mostly the same as in the finished film- Cheazel offers to help Dex and Maximilius with their plan, Lord Flushington is captured and Lady X threatens to cut out his tongue, Hairy Hold finally snaps and joins the resistance, Polar Penguin is wiped out by an Xobyte, and Dex asks Dan to fly him over the Brand X tower so he can destroy the Xobytes' fuel source. In the actual movie, this series of scenes DRAGS and goes on far longer than it should, but here it's a much brisker and shorter few minutes, communicating all the same information and story beats but in MUCH less time. Seriously, in the finished film they waste so long on random scenes of characters getting pelted with food, Brand X tanks preparing to fire ketchup, an entire segment where the Ikes prepare their plan to the tune of a song called "Fire In Our Skies", and none of it adds ANYTHING to the plot, it's just there to fill time. Thankfully, all of that is left out of the workprint and instead the scenes here focus on progressing the characters and story.
One of the interesting things I noticed about these few scenes is that the part where Lord Flushington is captured is represented by a wholly unique piece of art not seen anywhere else in the workprint. Why they had concept art drawn up for such a minor scene is beyond me, it doesn't really add a whole lot to the plot or do anything visually unique. On top of that, during the scene where Polar is wiped out by an Xobyte, we see Maximilius roll a can of Campbell's soup to crush General X. This is because at one point, Campbell licensed out their brand and characters to be used in the film- there's even a scene in the script (but left out of the workprint) where Sunshine plays kickball with the Campbell Kids, former mascots for the company. However, by the time the movie came out the Campbell's soup was replaced by Dinty Moore stew, and the Campbell Kids were replaced with generic children.
Cheazel has agreed to help the resistance with their plan to take down Brand X, and so slithers through the sewers to cut the phone line connected to the store's fire alarm, allowing the Ikes to set off the sprinklers without the fire department being alerted. The Mashed Potato Man/Muffin Man attempts to stop him, but is promptly crushed by the the falling telephone pole. This is another properly-storyboarded scene, showing every detail of Cheazel's motion throughout the sequence, and it's once again chock-full of squash-and-stretch goodness. I really think if the movie had been animated this way, Cheazel would've been a fan favorite character- the way he moves and conducts himself is just so charming and silly, and it's a cartoony style of movement rarely attempted in 3D. I mean think about it, most 3D animated movies of the era (and even now) don't put an emphasis on exaggerated movements or cartoony physics the way Foodfight! does- they mostly go more for realism, with characters moving in much the same way an actual person would. I think had Foodfight! come out in 2003 or 2004 in the artstyle we see in the animated sequences from this workprint, it would've been a unique breath of fresh air compared to everything else that was coming out at the time.
As Dex parachutes into the Brand X tower, Maximilius tells Lord Flushington "Time to flick your Bic!" and he leaps into the air with a lighter, bringing it right up close to the store's smoke detector and activating the sprinkler system, causing a flood that slowly destroys Brand X's cheap cardboard buildings.
In the finished film, there's no flood at all- Dex's plan to stop Brand X instead being to start a lightning storm, using lightning rods made of aluminum foil to divert the bolts of electricity towards Brand X's buildings. The aforementioned scene with Cheazel is instead him cutting the power lines to the whole store to start the lightning storm, and this scene with Flushington is instead a conversation between him and Maximilius about how Dex's plan is working. I have no idea why the flood was changed to a lightning storm, but as mentioned before with the washing machine being changed to a dryer, it seems likely the change was made due to animators having problems rendering water. It's unclear exactly when this change was made as well- the script from 2005 has it as a flood, the tie-in "I Can Find It!" book has it as a flood, but the Deluxe Sound Storybook has it as a lighting storm. And to FURTHER complicate things, the novelization features a weird hybrid of both- Cheazel cuts the power lines, but Flushington then needs to jump into the sewer and spread water across the floor of the supermarket to electrify the live wires. So it seems like a change made incrementally over various script drafts, with them paring the idea down more and more to feature less water until it was removed entirely and it was only the lightning storm. It's honestly baffling to me that they ended up cutting almost all instances of water from the plot, as obviously the flood using the sprinkler system makes a lot more sense and fits with the theming of it being a grocery store. I mean, even if they were having trouble rendering water, have you ever heard of a movie being THIS hydrophobic?
Dex uses a grappling hook to destroy the Xobytes' fuel source, only to then spot Sunshine, tied up in a laundry hamper being wheeled away by Lady X. In the movie, the scene simply cuts off as soon as Dex destroys the fuel source, reusing animation from earlier in the movie to bridge the gap to the next scene. However this scene IS in the novelization, so it's fascinating to actually get to see a visual representation of it after previously only getting to read about it. Quick sidenote though- what's going on with the geometry in this scene? I know these storyboards were hastily photoshopped together, but look at the room they're in for more than 5 seconds and it starts to look like something from the mind of M.C. Escher.
Dex defeats Lieutenant X, and he's finally reunited with Sunshine. In the movie, this is the scene with the infamous line "I'm not the one who's going to be puppy-whipped, you cold-farted itch!" but here that's entirely absent. It's not in the draft of the script from 2005 either, nor is it in the novelization. It IS in the the draft of the script from 2007 however, pointing to it being an incredibly late addition to the film, and I'll give you three guesses as to who wrote it (I actually don't know, but given everything we know about Lawrence Kasanoff and the fact that he has a writing credit on the script, it seems incredibly likely it was him). I can't decide whether the movie is better or worse without this line- on one hand, it IS incredibly stupid, but on the other hand it's SO stupid it actually loops back around to being funny due to the sheer ridiculousness of it.
Meanwhile, in another scene that was cut from the finished film but WAS in the novelization, the flying squad realize the Xobytes are out of ammo and prepare to bust their stingers. It's not a particularly significant scene, but once again it's fascinating to finally see something I'd previously only been able to read about. One interesting detail of this scene is that a bee character is included in this scene, who isn't in any of the other storyboards of the flying squad and isn't in the novelization's version of the scene. According to several early storyboards for the original pitch reel, this character's name is either Drone Rivers or Busy Bee, and she was replaced in the finished film by Hedda Shopper, a parrot character. We did get to see Drone Rivers/Busy Bee earlier in the workprint in a fully animated scene, but she more or less disappeared from the plot after that, so it's bizarre to see her suddenly show up again right at the very end.
We also get another properly-storyboarded sequence of the Energizer Bunny taking out a platoon of Brand X soldiers using some slick martial arts moves, and although I think this is an odd time for a scene like this, it looks like it would've been awesome. It reminds me of how every movie in the early 2000s had a parody of the slow-motion kick from the Matrix- although this isn't quite the same as that, it has the same vibe, with the part where he spins around in the air taking out four soldiers at once being particularly similar.
Meanwhile, Dex and Sunshine try to escape the collapsing Brand X tower, and just as the flood is about to completely destroy the place, Dan flies in on his plane and rescues the two of them. This is another of the highlights of the workprint for me- after Dan sucessfully rescues the two of them, Sunshine says she just knew he could do it, and the voice actors for Dex and Dan improvise a bit where they keep saying "me too", with Dex sounding increasingly bemused before everyone starts cracking up. It's such a natural, spontaneous moment that demonstrates the chemistry they all have, and it's the kind of moment you only get by having all the cast together in one room. I've said it before and I'll say it again, these definitely should've been the voices in the actual movie.
It's not over yet however, as Mr Clipboard stomps in and attempts to destroy the store. Interestingly, the storyboard for this sequence is put together using an actual 3D render of the Marketropolis, something not used at any other point in the workprint. Also, unlike the movie there's quite a striking shot of Mr Clipboard framed against the night sky, having opened the loading dock door and turned off the fire alarm, allowing the water from the flood to drain out. It's not a huge deal, but it's one of the little changes the workprint makes that reminds you despite looking like a city, Marketropolis is still just an ordinary grocery store underneath it all. Dex gets Maximilus Moose and Lola to trip Mr Clipboard with a piece of dental floss, revealing him to actually be a human robot piloted by Lady X. Lady X then reveals herself to actually be Priscilla Pussly, Sunshine's old rival, and she's taken away by Dan. This scene is mostly the same as it is in the movie and novelization, so I don't feel the need to discuss it yet again- but I still like to recap the plot each time just to make sure nobody reading gets confused.
In a scene previously only depicted in the novelization, Mr Leonard enters the store the following morning to find all the Brand X products destroyed. Not having any idea of what happens when his store closes at night, he utters "I must be dreaming..." as we transition to one month later. A new shipment of cereal arrives at the store, with Mr Leonard saying he's been expecting this. He pulls out a new box of Cinnamon Sleuth Cereal, now with Sunshine Goodness Raisins added to the mix, and happily declares it looks like a best seller. This is where the novelization ends, and I remember reading it for the first time and being blown away that it had a completely different ending to the finished film. I vastly prefer it as well-it's much more grounded and low-key, and anchors the resolution of the story back to the real-world supermarket it's taking place in. In addition, the idea that Dex and Sunshine's marriage is represented by his cereal now having her raisins in it is adorable, despite raising several logistical questions about how marriage works in Marketropolis. I'm really glad we got to see this ending onscreen in some form, and it reminds me of just how lucky we were to actually get to see an early version of the movie.
Finally, the workprint ends with one last shot of the Copabanana, Dex and Sunshine happily celebrating their wedding as everyone starts clapping and cheering. And that's the end of the Foodfight! workprint! What did you think? Were you satisfied finally getting to see the original version of the movie that had been talked up for over a decade? Were you disappointed there were only around 6 minutes of completed animation in it and the rest was just storyboards of varying quality? I'd love to know what everyone thinks, but personally I couldn't be happier we finally got to see this. It's an ENTIRE early cut of the film, it's written and acted much better, the storyboards (when they're drawn properly) look amazing, and the completed animation we get to see is fantastic.
The first time seeing this, I literally dropped everything I was doing to sit and watch the whole thing because it just blew my mind that after a decade of the movie being "lost" (the fabricated theft story making people believe it'd never be found) that we finally got to see what Foodfight! was originally going to look like, as well as various scenes I'd previously only read about in the novelization. Is it better than the finished film? Absolutely, a hundred times yes. I personally consider this THE definitive version of Foodfight!, and I couldn't be happier the movie I've spent so long writing about has finally been recovered as best as it possibly can.
And so you'd think with the workprint found and almost all the original animation recovered (there were only ever 7 minutes fully animated and rendered, between the workprint and other sources of footage we've got 6) that would be it for Foodfight!, right? That's what I thought too, and I was planning on wrapping up this blog after finishing my analysis of the workprint. I even had a final post planned where I'd reflect on my experiences writing about Foodfight! and working on ROTTEN, as well as showing off my collection of merchandise (which has grown considerably over the past few months). But as is often the case with this movie, something new was brought to our attention and yet ANOTHER piece of Foodfight! history was uncovered, one everyone also once believed to be lost forever. I can't talk about it yet, but rest assured when I can you'll all be the first to hear about it. Truly, a Foodfight! blogger's work is never done, so stay tuned for the last chapter in the Foodfight! saga...for real this time!
Every Real-World Brand Mascot in the Foodfight! Workprint
Hey everyone! So as mentioned in my last post, I'm going to be poring through the entire workprint and pointing out every single time we see (or hear!) a real-world brand mascot. If you've been following this blog for a while or just binged a bunch of my posts recently, you might remember we did this for the finished movie and it turned out there were only 18 real-world brand mascots in the entire film! But with this workprint being from 2005, several years before a lot of the larger brands pulled out from the project, there are bound to be tons more, right? So, let's dive right in and play another game of "spot the cameo"!
#1: Chester Cheetah: Okay so this one is obvious since he gets his own fully-animated segment set to "Bad To The Bone", but he's the first one you see in the entire workprint and honestly he looks great, with the squash-and-stretch style of the early animation suiting him incredibly well. This segment was also used extensively in the original trailer as well as a crewmember's animation reel, so it's one a lot of people are already aware of, but hey- I'm listing all of these, for completion's sake.
#2: The Vlasic Stork: Just like in movie, the Vlasic Stork makes his first appearance here crashing into Vlad Chocool while he's in the middle of flying, although here Vlad has the ability to turn into a bat, whereas in the finished film he's still in his human form and simply awkwardly flaps his arms. Of note is that I can't quite make out what he's saying as he crashes into him- it sounds like he's yelling "Summer fear! Here come!" but that's obviously not right, so if anyone has a keen ear please let me know.
#3: Mr Clean: Once again, just like in the finished film, Mr Clean makes his first appearance here being splattered with poo water as Lord Flushington jumps out of a manhole. He gets a few more scenes later on in the workprint, even getting a line at one point (he says "Dusting for prints..." while the Ikes are investigating a crime scene, and according to the script from around this time he was supposed to be using baby powder to do this. Funny!) He also makes an appearance in the Copabanana, talking with Aunt Jemima as Dex walks into the club. Speaking of which...
#4: Aunt Jemima: Here's one of the many real-world mascots who didn't make it into the finished movie. Aunt Jemima was the mascot for a popular brand of pancake syrup for decades, until the company rebranded in 2021 over concerns the character could be seen as racist. Which I'm sure is true, but what I'm more focused on right now is how baffling her design is here. She doesn't really look like the Aunt Jemima character herself at all, instead looking more like a personification of the old syrup bottles (which were vaguely in the shape of a person). But it's so uncanny because it's this weird hybrid between both- the model and shape is clearly that of the bottle design, yet they've textured her so that she has clothes and a face like the actual character. It's like this weird halfway point where it doesn't look right as either. She was ultimately replaced by Mrs Buttersworth in the final product, with a scene where she spills syrup on Mr Clean being identical aside from the characters being swapped out. Something worthy of note is that this is one of the early character models that was found during the production of ROTTEN: Behind The Foodfight, and so is available for download on archive.org if you want to tinker with it.
#5: The Keebler Elves: The Keebler Elves, one of the only mascots seen fully animated in the workprint, are seen here witnessing Daredevil Dan crash his plane into their factory. In the finished movie they're replaced with creepy generic-looking gnomes, but it's clear they were always intended to be the Keebler Elves and were simply switched after The Keebler Company pulled out from the film.
#6: The M&Ms: By far one of the most recognizable mascots of all time, the M&Ms get a single appearance in the workprint, being led to a table by Charlie Tuna while the Green M&M tells the Red M&M she's suffering from "peanut envy". Of note is that in the script, it's the Red M&M telling this to the Yellow M&M, which I personally find bizarre as the joke doesn't land nearly as well if it's two guys having the conversation. If you're familiar with the Freudian concept of penis envy, it's a condition he alleged was a key part of female psychosexual development- and so the gag lands far better if it's the Green M&M, a woman, saying it. But even having said that, according to ROTTEN: Behind The Foodfight they accidentally modelled the Green M&M as a guy anyway so... I don't know what kind of gender confusion you'd call that.
#7: Charlie Tuna: Just like in the finished film, Charlie Tuna serves as the maître d' at the Copabanana, leading guests to their tables (and later getting his tail stepped on by Lady X). Of course here he's leading the M&Ms to a table, whereas in the movie it's that whole thing with the Roman gladiator who shoves his head up a cow's ass, but let's not get into that again.
#8: The California Raisins: There's not much to say here, as the California Raisins made it into the movie with minimal changes. But if you want to know something interesting, did you know the California Raisins were supposed to get an NES game back in the early 90s ? It ended up never being released, and so was lost for over a decade until a collector named Brandon Murphy happened across a prototype cartridge in the early 2000s, uploading the ROM online so that everybody could play it. I'd highly recommend looking the game up for yourself if you want to learn more, as although it's an incredibly fascinating story, it's also deeply tragic and doesn't quite belong on a lighthearted blog like this.
#9: Rosarita: So this is a more obscure one, but the character Vlad Chocool flirts with in the Copabanana is Rosarita, the mascot for a brand of refried beans. I would've probably missed this character entirely, but there's a similar scene in the novelization where she;s simply referred to as "Rosa" due to not being allowed to name any real-world brands, and so when I was writing my analysis I speculated about who this could be referring to. Sure enough, when I read the early script it was confirmed to be the Rosarita lady, and so it was fascinating to finally see her onscreen in this workprint. The character is usually depicted wearing a wide-brimmed hat and so seeing her without it you might just mistake her for a regular woman, but the flower in her hair made her instantly recognizable to me because I've spent far, far too much time on this movie.
#10: Chiquita Banana: Similar to the Keebler Elves, the Chiquita Banana lady was originally going to play the role of the bartender at the Copabanana, before being replaced by a much less visually appealing character called "Lola Fruitola". This seems to be a trend with Foodfight!- whenever a brand drops out, their character is replaced with an unflattering parody of them. Real professional, guys. Chiquita Banana is a little more complicated however, as in the draft of the script from around the same time the workprint was created, she was already replaced with Lola Fruitola. It's possible these storyboards were just drawn earlier on, and they just didn't bother replacing them even after the company no longer allowed their character to be used in the movie, but I can't say for sure.
#11: Sugar Bear: This is Sugar Bear, mascot for Post's Golden Crisp cereal. There's not much to say about him, since he's only seen briefly a few times during the workprint and he never does anything notable, but he IS one of the few brand mascots seen fully rendered and animated in this version of the movie.
#12: Punchy: Punchy, the Hawaiian Punch mascot, plays the same role as he does in the finished film- during the barfight at the Copabanana, he performs his signature move of offering someone some "punch" before literally punching them in the face. There's not much else to say about him, so let's move on.
#13: Twinkie The Kid: Twinkie the Kid is seen in the background of various storyboards during the workprint, but ultimately doesn't do much other than look far more visually appealing than he does in the finished film. There IS some early animation featuring a fully-rendered version of him, but for some reason it wasn't included in the workprint.
#14: Chef Boyardee: There's not much to say about Chef Boyardee either, as he only appears in the background of a few shots and doesn't say or do anything notable. For shame! Such a highly-regarded culinary expert deserves better than a mere background appearance.
#15: Pepperidge Farm: This is an interesting one as you don't actually SEE the character onscreen, but during the USDA meeting you hear the following dialogue- "Salts and sugars been competing for snack food supremacy longer than I even I remember!" "Pepperidge Farm remembers!" This is obviously intended to be the Pepperidge Farm spokesperson, and presumably had animation been completed while the company still allowed the character to be used, we would've seen him onscreen as well.
#16: Oscar Mayer: Oscar Mayer gets a few scenes throughout the workprint, but I'm going to save discussing them for the second part of my analysis, as there's one in particular I think is far funnier than it has any right to be and I don't want to spoil it. I think it's one of the highlights of the workprint, and it's truly a shame he ended up being cut from the finished film.
#17: Mr Pringle: As mentioned in my previous post, Mr Pringle gets a scene set in the real-world supermarket where he reminds Kaptain Krispy not to lose his temper after his chips get stomped, but he also gets THIS later on in the movie during the battle with Brand X! I mean god damn, he's flying around on a giant Pringle like he's the Silver Surfer! I just can't help but find that hilarious and awesome at the same time, I mean how many times do you see someone flying around on a huge potato chip? It's kinda bizarre to see him with arms and legs though, I'm used to him just being a head.
#18: Tootise Roll Owl and Tootise Roll Man: There's hardly anything to say about these characters, as just like in the finished film the only thing they really do is stand around in the background. The Tootsie Roll Owl is part of the flying squad used to take down the Xobytes late in the movie, but it's not particularly noteworthy.
#19: Sonny The Cuckoo Bird: The mascot for Cocoa Puffs, Sonny's only role in the workprint is also as part of the flying squad used to take down the Xobytes. In the finished film, he was replaced with a character called "Jetpack Jeffery", some sort of elf with a big jetpack and an even bigger tumor sticking out of his head. I have no idea why- it's such an odd character design, and elves and jetpacks don't exactly mesh together well thematically.
#20: Mr Peanut: Mr Peanut, the Planters mascot, appears very briefly toward the end of the movie to hand Dex a message from Lord Flushington about their plan to take down Brand X. He doesn't say anything, and in the finished film it's instead Vlad Chocool who informs Dex about their plan. It really is wild how so many well-known mascots were in the movie at this point, compared to the finished film where most of the ones used are somewhat obscure.
#21: The Energizer Bunny: The Energizer Bunny, mascot for Energizer batteries, appears towards the end fighting off Brand X soldiers with some slick martial arts moves. While the Energizer Bunny does appear in the finished film (very briefly in crowd scenes) he never gets a chance to shine like he does here in the workprint, which is a shame because it would've been awesome to watch a tiny little rabbit beat the crap out of a bunch of grown men.
So that makes 21 appearances from real-world brand mascots in the workprint, only SLIGHTLY more than the finished film's count of 18. But the workprint has far more that are popular, recognizable and you'd actually see in most real grocery stores. The M&Ms, Pringles, Golden Crisp, Chiquita Banana. Compare that to Mr Bubble... Mama Celeste... Duncan Hines... you'd be forgiven for not even knowing who half of those are. Not that I necessarily think the movie would've been better if it had a scene where the M&Ms show up for 5 seconds to crack a penis joke, but I think it's a necessity if you're going to make a movie about a supermarket coming to life at night- for that premise to work you NEED to have characters and mascots you'd recognize from an actual supermarket, and so on that front the workprint succeeds where the finished film fails.
Seeing all these characters from existing grocery products makes Marketropolis actually FEEL like it's a supermarket rather than just a generic cartoon city. That being said, this whole thing is reminiscent of a kind of movie I've seen a lot of in recent years- I like to call them "Thing You Recognize" movies, because they're movies where they're clearly just showing off all the famous characters they own, in the hopes you'll like it because you saw a thing you recognized. You know what I mean, Ready Player One, The Flash, that horrible Space Jam sequel... they put Alex's Droogs from Clockwork Orange in the background of that one, like "Hey, remember the Droogs? You liked the Droogs, right?" And yeah, I liked the Droogs... when they were in A Clockwork Orange, not in your half-assed self-mastubatory children's basketball movie! I mean, what were they thinking? But I'm getting off topic now, and besides- Foodfight! isn't the cause of this kind of filmmaking, it's merely a symptom of it. I hope you enjoyed learning about all the cameos in this version of the film, and join me next time as I finish up my analysis of the Foodfight! Workprint!
The history of foodfight! Is so interesting! Thank you for this blog
Thank you for reading it! I'm really happy people enjoy this blog so much, it means a lot to me to get messages like this. I hope you'll enjoy what I have coming up soon, as I'll be finishing up my analysis of the Foodfight! Workprint, as well as writing about something even more interesting than that... I'm not allowed to talk about it yet, but stay tuned and keep reading my posts and you'll find out soon enough!
Foodfight! Workprint Analysis and Discussion (Part 1)
Hey everyone! So, just like I mentioned in my previous post, we're going to be covering the Foodfight! workprint from August 2005, which contains early animation, storyboards and more! I still can't get over how incredible this is- this is a rough cut of the ENTIRE movie, from start to end, and features a ton of footage from early on in production. Did you really think we'd EVER get to see this? Or that the rumored "stolen" version of the film was actually just 7 minutes of completed animation created to show investors, almost all of which would be included in a workprint cobbled together from storyboards, scratch track and badly Photoshopped renders? Cats and dogs living together (literally in the case of Sunshine and Dex), mass hysteria, anarchy! I never imagined the early footage would be found or that this was how it would happen, but here we are! So without further ado, let's go back in time to 2005, before Foodfight! became the disaster it's known as today...
The workprint opens in much the same way as the finished film, with Mr Leonard closing up his store and saying goodbye to the last customer of the night, only constantly switching between finished animation, concept art, and storyboards cobbled together using Photoshop. This is a common theme throughout the workprint and it's emblematic of the movie's chaotic production- it never really seems to settle on a specific style to use, and so instead just kinda goes for all of them at once. And for something solely for internal use that's fine (even if the Photoshopped boards would basically be useless for the actual animators), but apparently this was shown to INVESTORS. Imagine that! It's no wonder so many companies pulled out of the movie as it went on, and it's mindboggling that anyone thought this was professional enough to show off that way. With that being said, the completed animation as the supermarket comes to life is fantastic- it's not as groundbreaking as something like Toy Story was, but it has its own unique charm and style, reminiscent of classic Warner Bros cartoons.
It then goes to ACTUAL storyboards as we're introduced to Dex Dogtective, mascot for Cinnamon Sleuth Cereal, as he faces off against the dastardly Fat Cat Burglar. This becomes a trend throughout the workprint- whenever there's an action sequence or anything particularly heavy on movement, actual storyboards that show the camera angles, motion and expressions of each character are used. I guess maybe someone convinced Larry Kasanoff they needed them for these kind of scenes, but he still insisted they didn't need them for the rest of the movie?
This sequence is similar to how it is in the film, but there are a few key differences- instead of Fat Cat Burglar sending the Hairless Hamster Henchmen to fight Dex, with him distracting them using a piece of cheese, here Dex is surrounded by spidery Ikes and he fights them off using his martial arts skills. There are also numerous differences in dialogue but I'm not going word-by-word on this, I'd be writing for years if I listed every single change. (The same goes for the rest of the workprint- I'll only write about dialogue being different if it's particularly significant or noticeable) If I had to guess, the intense fight with the spidery Ikes was cut as it was too hard to do in motion capture, as in the novelization they've already been replaced by the Hairless Hamster Henchmen but it still mentions Dex fighting them off (This also makes it clear the workprint is based off an earlier draft of the script than the novelization, but that'll be made far clearer later on).
Dex saves a basket of kittens from the Fat Cat Burglar, and meets up with his best friend Daredevil Dan to talk about his plan for proposing to his girlfriend Sunshine. There's some missing dialogue here- in the movie (and even in a draft of the script from around the same time) Dex talks with a reporter called Hedda Shopper a little before going to see Dan, but here he just walks right up to him. There are a number of these odd cuts throughout the workprint and I have no idea why, but I feel the changes actually help it flow better as a whole and keep the dialogue from overstaying its welcome.
Obviously there are still quirks with the pacing as some of the boards haven't been timed properly to various shots yet, but it's overall shorter and more coherent than the finished film, clocking in at just over 65 minutes despite featuring scenes that were left out of the finished film (thus somehow paradoxically containing more story in less time). I attribute this a lot to sequences not being so horrendously drawn out- in the finished film the big fight against Brand X is stretched out ridiculously long, but here it's kept tighter and shorter. It's a huge improvement overall and you feel the ripples of it throughout the entirety of the workprint, so I thought I'd bring it up the first time it makes itself apparent.
It's also around this time we first hear the main characters speak and as this workprint was created before any of the cast had started recording, all the dialogue is scratch track taken from various crewmembers doing a script reading (you can hear them turning pages multiple times while talking). Even though this was obviously never intended to be the actual audio, I still prefer the voices here over the final cast. The voice actor for Dex in particular puts a lot more emotion into the role than Charlie Sheen did, and gives a much more convincing performance overall.
Dex sits outside for a romantic dinner with Sunshine and attempts to propose to her, and this sequence (like many others in the workprint) is depicted entirely through poorly Photoshopped 3D renders of the various characters and environments. Apparently this was at the request of Larry Kasanoff, who hated how traditional storyboards made everyone look like "stick figures" and insisted investors "wouldn't understand" them. This is obviously a completely insane thing to say, and shows just how little he knew about the process of animation. Storyboards aren't there to look pretty, they're a way for members of the team to visualize the elements of each shot and what'll happen in each scene. These Photoshopped boards do none of that, so they would've been practically useless to everyone on the crew except Larry, who in the depths of his ignorance somehow thought these looked good.
They ARE useful today however, because they provide a look at several earlier character models and how they looked earlier in production. Because of these bizarre boards, later on in the movie we even get to see a ton of models for the various real-world brand mascots, which we otherwise would never gotten the chance to see. I'll make a separate post about those however, so I can count up how many we see in the workprint compared to the finished film.
Just like in the movie, Sunshine goes missing, and six months later Mr Clipboard arrives at the store pushing Brand X products, much to Leonard's disapproval. However there's a bizarre line included here where Mr Clipboard refers to Leonard as "the last of the great grocers"... now what does that mean, seriously? A great grocer? Groceries do not make one great.
Mr Clipboard's voice is far more normal in this workprint as well, still sounding somewhat wacky but nowhere near the absolute chaos of Christopher Lloyd's portrayal. Given how the character is similarly subdued in the novelization, it's crazy how memorable he ended up being in the finished film. Christopher Lloyd's voice and GJ Echternkamp's motion capture worked together perfectly to elevate a relatively forgettable character into what quickly became the most memorable and enduring part of the movie, likely what most people first think of whenever they hear the name "Foodfight!".
Mr Clipboard stomps on a bag of Kaptain Krispy potato chips, and just as Krispy says "No-one wastes me chips and gets away with it", it cuts to what may LOOK like a plain white screen...but actually, if you look very carefully, you can just make out the text "HOLD for Mr Pringles line "Now Kaptain Krispy, you don't want to be sent back to anger management". I have no idea why this text is barely legible, but the same line is in also in the script, making it clear this was supposed to be Mr Pringles' role in the plot (most of the actual brand mascots only getting a line or two). You also see the character later on in the workprint fully modelled and flying on a giant Pringle like the Silver Surfer, but more on that when we get to it.
There's a brief scene of Mr Leonard worriedly looking at the new Brand X display before closing the supermarket for the night (which IS in the novelization but left out of the movie), before we cut to Dex having a nightmare about Sunshine's disappearance. This nightmare sequence is pretty similar to how it is in the finished film, save for Dex inexplicably seeing what looks like a Brand X soldier taking Sunshine away. Given at this point in the movie he doesn't even know Brand X exists and would have never seen them before...how exactly does this work? I guess it's that special type of nightmare you only see in movies, where they can inexplicably reveal things a character would otherwise have no way of knowing.
Dex wakes up from his nightmare and T-poses so hard he starts levitating in front of Dan, who for his part doesn't seem to be particularly fazed by this. Actually, I'm just kidding around- this scene is mostly the same as it is in the movie, with Dex blaming himself for Sunshine's disappearance and Dan telling him that he has the Copabanana club to run now.
We then go to a scene that isn't in the movie at all but we HAVE discussed previously, on account of it being in the novelization- Dex making his way to the club while being accosted by Hairy Hold, who explains he's been struggling as the head of the USDA (United Supermarket Defence Association) ever since Dex quit, and that he needs to stop blaming himself for Sunshine's disappearance. I really wish this scene had been in the movie since it adds some much-needed depth to the characters- here we see just how badly Dex has been affected by Sunshine's disappearance, as well as a proper introduction to Hairy's character, making it clear that despite being something of a wet blanket he occasionally stands up for himself (In that sense, he kinda reminds me of Antoine from the 90s Sonic The Hedgehog cartoon...or Bartleby from the other, less memorable 90s Sonic The Hedgehog cartoon).
Dex and Hairy's tense moment is interrupted by Dan, flying by with a Copabanana banner (try saying that five times fast) attached to the tail of his plane. And delightfully, this scene is FULLY ANIMATED! That's right, nearly two whole minutes of classic squash-and-stretch goodness. I've linked a video of the scene above so you can check it out for yourself, because damn if it's not satisying to watch. The actual content of the scene is similar to the finished movie ( only with less sexually charged jokes and the Keebler Elves instead of creepy gnomes) but visually the difference is night and day. Literally! This scene actually takes place at night whereas the finished film always looks like its perpetually mid-afternoon, despite the very premise of the movie being it's what happens in a supermarket at NIGHT.
Isn't it crazy to finally be able to watch a fully-animated scene in this style though? For those not in the know, only seven minutes of completed animation was actually made this way, part of a pitch reel to help sell the movie to investors. So there's only this and a handful of other fully-rendered scenes in the entire workprint (and that's all that ever existed- there's no more "lost movie" to be found, this is it) but looking at this on it's own you wouldn't know that, right? It feels like it's just a scene from an early 2000s animated movie in the vein of Hoodwinked or Jimmy Neutron, and it's impossible not to wish you could see the whole movie in this style.
Shortly afterwards, we get to see ANOTHER fully-animated scene, this time of Dex meeting local sleazebag Cheazel T. Weasel on his way to the club, saving Polar from having his pockets emptied by the schemer. As I'm sure is obvious from the picture above, Dex is a human in this scene instead of a dog. In case you're wondering why, at the time the aforementioned pitch reel was initially developed Dex was a human called "Dex Detective", with him being changed to a dog around 2002 due to the character not testing well with investors. However, it seems they never went back through the whole reel and changed him to a dog- there are a FEW shots where he's been replaced by a dog, possibly for a shorter version of the reel to show off the new version of the character, but there are an equal number of shots where he hasn't been replaced at all and is still a human. I'm honestly glad they made this change- human Dex just looks boring visually, and I feel it would've made the movie a little TOO similar to Who Framed Roger Rabbit.
Dex deals with the Weasel and we're treated to yet ANOTHER fully-animated scene as he arrives at the Copabanana, constantly shifting between human and dog like some sort of store-brand Animorph (see what I meant earlier?). I have to say, the crowd shots here are INCREDIBLY impressive for the time- there are hundreds, if not thousands of extras surrounding the club, something that would've been insanely tough to render at the time this was made. Apparently there was a special software called "Q-Tip" they used to achieve this, and the results speak for themselves. It's incredible- these crowd shots are actually more impressive than the ones in the finished film, which was released over a decade later. The whole scene looks incredibly visually appealing, and the various characters in the crowd actually look like they could be mascots for grocery products. I'm a particular fan of the tuxedo-wearing ant holding a tommy gun, who the script tells me is called "Ant Acid".... get it, like antacid?
Dex adds Polar Penguin (from the earlier scene with Cheazel) to the VIP list so he can be let into the club, and you'll notice at some points here the bouncer Maximilius is instead a large blue dog. This character's name was Panzer Pup, being replaced by Maximilius Moose sometime after Dex was changed to a dog. If I had to guess why, I'd say that it was so they didn't have two main characters who were both anthropomorphic dogs. I mean come on, you can't have TWO dogs, that's anarchy, that's chaos!
Dex enters the club, and it's here we see a type of animation that isn't used anywhere else in the workprint- it seems to be incredibly rough blocking using low-poly versions of the character models, presumably to help visualize how the sequence would look when finished. I have no idea why this is the only time it's used but it does provide us with a look at the M&Ms, who at this point in production were still intended to be part of the movie. The Green M&M tells the Red M&M "my therapist says I'm suffering from peanut envy" and I've gotta admit I find this joke really really funny. The inherent ridiculousness of these candy mascots talking about going to therapy, the pun on the Freudian concept "penis envy", it's silly enough that it tickles me in just the right way. It's also fascinating to finally see the M&Ms' role in the plot- by the time the movie actually came out, they'd been replaced with a Roman gladiator who rants about how he's "so excited to get a table" before falling into a cow's anus and whining that he's "stuck in a butt and it's so disgusting". I mean...just... what? Even if you take issue with the "peanut envy" joke, I feel like you have to concede stumbling into a bovine rectal cavity is just as inappropriate.
As Dex takes a seat at the bar we cut to Daredevil Dan on the other side of Marketropolis, making his way to the Copabanana on a horse-drawn wagon. He attempts to backflip off the wagon, only to land flat on his face right in front of Lady X, the Brand X Detergent Ike. This is another scene that wasn't in the movie but WAS in the novelization, so it's great to finally see a visual representation of it. I wasn't too sure about this scene when reading about it, but seeing it onscreen I think it would've worked. It's clear Lady X is supposed to be entirely cast in shadow here, building up a sense of intrigue while still making her entrance at the Copabanana later an exciting introduction to the character. We also get a good look at the Brand X Detergent building here, with a huge washing machine on the front being very noticeable (the reason I bring this up is it becomes relevant later).
Dex is still sat at the bar mourning Sunshine, when we're treated to another fully-animated scene as Lady X makes her big entrance, with all the Ikes instantly falling head-over-heels for her. These scenes really are incredibly well-crafted- I can't stop going back and admiring all the little details, like Lady X's pupils dilating in the light, or the reflections on the floor. Regardless of how you feel about the quality of the early animation (personally I think it looks great), you can tell a lot of care was put into it. And you know what? I'm not afraid to say it, Lady X looks gorgeous rendered like this, I wish I had boobs like hers. Unfortunately this is the last of the fully-rendered scenes for a while, as the majority of the pitch reel consisted of scenes from very early on in the movie.
Lady X introduces herself to Dex and the two start flirting in a scene mostly identical to the finished film, before Dan barges in calling himself her "sugar daddy". Kaptain Krispy interrupts all three of them to point out there's something dirty about Brand X on account of Mr Clipboard stomping one of his bags earlier, which provokes Dan into starting a bar fight. Since this is an action sequence, we're once again treated to some actual storyboards and I have to say these are my favorite part of the workprint ,second only to the animation itself. The photoshopped boards don't really tell you a whole lot about how various sequences were supposed to look, and since they use the same few images every time there's not much visual variety to them. However, with actual storyboards we can understand exactly how every shot would have played out...which of course, is the entire point of having storyboards to begin with (don't tell Larry).
I mean, look how dynamic this is and how it instantly tells you everything about the scene- from each characters' emotions, to the movements they're supposed to be making to how they're going to be posed, it really does a great job at showing how good this bar fight could've looked if not for Larry Kasanoff's meddling.
Dex quickly puts an end to the fight and tells everyone to get out of his club- and once again there's a scene here that wasn't in the movie but was in the novelization, where Dan is about to be thrown out of the Copabanana as well. Dex tells Maximilius to let him stay, but isn't quite sure what to do about Lady X.
Dex heads back to his office and after an INCREDIBLY brief animated shot of the doorway, Lady X arrives in an attempt to seduce him into joining Brand X. This scene mostly goes down the same as it does in the finished film, only just like the novelization Lady X is still in her red dress here- in the movie she's wearing a "sexy" schoolgirl outfit, which not only is it inappropriate considering this was supposed to be for children, it also doesn't even make a lick of sense. Apparently this change was made at the request of Larry Kasanoff (surprise surprise!) and "nobody liked" having to do this, but he insisted. So in case you haven't already put two and two together and figured out Larry likely did this so he could whack off to the scene, I'm putting that mental image into your head now and it'll never go away. Gross, isn't it? And I know I've said it before, but this scene (and the workprint as a whole) is acted far better than the movie was. I guess part of it is that the scratch track was done with crewmembers all reading the script together in the same room, allowing them to play off each other's performances, whereas the actual cast would've all recorded separately. Even taking that into consideration however, I think the voices for Dex and Lady X are a far better fit than Charlie Sheen and Eva Longoria were. For some reason, they just seem to suit the characters better.
Dex hears screaming outside and so after a very cinematic shot of Lady X watching him from the window as he runs toward the source of the noise, he makes his way to a crime scene- every Ike thrown out of the club earlier found dead, with the exception of Dan who's mysteriously gone missing. Dex surmises that someone tried to make it look like this was all a continuation of the bar fight, but that they were actually rubbed out by an outside force. In some dialogue that once again wasn't in the movie but was in the novelization, Hairy explains something similar happened with Sunshine, but quiets down as soon as he's about to mention that her body was never found. In addition, much like the novelization there's an actual crowd surrounding the scene, whereas in the movie it's just the principal characters standing out on the street by themselves. Basically EVERYTHING, every additional scene or line of dialogue initially thought exclusive to the novelization is included in this workprint, which points to a lot of these changes being made made very late on in production (as the novelization would've been written after this workprint was made and yet they're still included). And all of these changes make the workprint vastly more enjoyable to watch too- from added character depth, to more appropriate jokes, to just straight up making more sense.
During the day, we see customers going crazy for Brand X products and buying up all their stock, with the huge Brand X Detergent display and its accompanying washing machine looming behind. This scene wasn't in the finished film, but once again it WAS in the novelization- and on top of that, it was also in the Deluxe Sound Storybook we talked about a few posts ago. So really, it's in every version of Foodfight! except the actual movie...crazy, right? Dex watches on from inside his Cinnamon Sleuth box, concerned enough about the whereabouts of Dan to jump back into action. And I know I said this back when I covered the novelization, but I think it's a cool idea that from within their products the Ikes are still able to witness everything that happens in the store during the day- the only hint of this we get in the finished film is Kaptain Krispy making a comment on his chips being stomped as soon as it happens, but since the rules of the Marketropolis aren't so clearly defined in the movie that could easily be mistaken as voiceover.
Meanwhile in the supermarket's deli case the USDA are holding a meeting about the deaths of the various Ikes, and since the bar fight that started it all was between sugar and salt icons, it's being ascribed to a bittersweet flavor of bigotry-motivated violence. It's here we're treated to a number of cameos from real-world brand mascots- as I mentioned before however, I'll explain all the brand mascots shown here in a separate post. As head of the USDA, Hairy Hold decides to Brand X put in charge of the store, with some Ikes protesting the change and others in full support.
We then return once again to actual storyboards (hooray!) as Lieutenant X, one of the Brand X cronies, coerces Cheazel into bringing Dex to them. This isn't an action scene, but I'm guessing it got proper storyboards anyway because the way Cheazel moves is very specific and detailed, something that would be impossible to depict with Photoshopped 3D renders. These particular boards are also drawn in a different, much more detailed style than the other storyboards, although I couldn't possibly say why (possibly due to Cheazel being Larry Kasanoff's favorite character?)
In the finished film, this scene takes place atop a building, but here (and in all other versions of the story) it takes place in the Italian food aisle, modeled after the streets of Venice. The voices are very different here too- unlike the earlier Cheazel clip and the movie itself, where he was voiced by Larry Kasanoff, here it sounds like someone attempting to do an impression of Ugarte from Casablanca. Given he was the inspiration for the character that's not surprising, but it does make me wonder why Kasanoff didn't bother to voice him here. Lieutenant X's voice is different as well, sounding like an exaggerated impression of Christopher Walken and taking comically long pauses between each word.
The following scene is yet another Cheazel appearance and so is also drawn with proper storyboards, only this time they're back to the less detailed ones we saw earlier. I still absolutely LOVE these though- they're so full of life and character, and night and day compared to the utter lack of expressiveness in the finished film. Seeing Cheazel slither and snake around to Dex's increasing irritation is genuinely charming when drawn like this- it almost makes me wish we could've seen Foodfight! as a 2D animated movie, as clearly a lot of artists on the project had talent in that area.
Cheazel lures Dex right to the Brand X Detergent building, and he runs into Lady X. The two aggressively flirt as they start to tango, although their dancing isn't shown here as this entire sequence is represented through a single Photoshopped storyboard. This would've meant the animators had absolutely nothing to work from- even though they had already switched to motion capture around this time and so would've had the capture of actual dancing available as reference, it still helps to have storyboards for a sequence as complex as this. This does seem to happen more as the workprint goes on however, with multiple sequences only being represented by a single still image, suggesting they were pressed for time when putting the workprint together. It really does show once again how chaotic the production of Foodfight! was- no other animated movie on the planet is directed and boarded like this, no one would ever think to put it together in this way. And yet despite the bizarre way it's put together, it's still a thousand times more entertaining and appealing to look at than the finished film.
There's some additional dialogue here that's not in any other version of the story (not even the novelization or the script) where Lady X says "You've been playing in the wrong aisles, Dex. Snack foods are for kids, now detergents....well that's adults only". I really like this line, as it sheds some light as to why Lady X is so much more provocatively designed than the other Ikes- detergents ARE something that only adults buy, and so it makes sense the personification of that would be less child-friendly than that of a sugary breakfast cereal. I think this scene is especially well-delivered too- the people voicing Dex and Lady X are far more convincing as these characters, Dex having a lot more emotion in his voice and Lady X delivering all her lines with a throaty, seductive purr. I think they have a natural chemistry with each other here, far more than Charlie Sheen and Eva Longoria did in the actual movie. Even though this was just scratch track, I think they were a much better fit for the roles overall.
Dex refuses to fall for Lady X's charms, and so she sics her robotic Xobytes on him, in the process revealing that she used them to wipe out all the other Ikes the previous night. This scene was once again bizarrely left out of the movie (even though it contains a crucial piece of exposition), but it IS in both the novelization and the Sound Storybook I talked about recently, making this yet another scene that's in every version of Foodfight! but the actual movie. Crazy how that keeps happening, right?
The Xobytes swarm Dex and he's quickly rendered unconscious, Lady X sadly reflecting on how they could've had such beautiful products together (could they? He's a cereal mascot and she's a detergent icon...what does putting those two together entail?). The dialogue in this scene is somewhat different to other versions of the story, but there's not much to say about it other than, like all the other changes made here, the workprint does it better.
We're just about halfway through the workprint now, and unfortunately it's too long to cover in a single post (did you know Tumblr only allows 30 images per post? Yeah, me neither) but I hope you'll join me in the second half of this analysis so we can finish off covering the DEFINITIVE version of the Foodfight! story! I know I said the novelization was the definitive version back when I talked about that, but that was BEFORE a workprint of the entire movie from 2005 was discovered. Who knew this was ever going to be found? I sure didn't, but I couldn't be happier that it was. The animated sequences are incredibly well-crafted and it still blows my mind we finally get to see all the lost footage, the pencil-sketched storyboards are a delightful look at how certain sequences would've come together, the voices and dialogue are far better than the film itself, and even the Photoshopped boards give us plenty of glimpses at early character models. In short, every aspect of this workprint is better than anything in the finished film. Stay tuned for a brief interlude about all the brand mascots in this version of the movie as well as the second half of my analysis, and I'll catch you on the flipside!
ROTTEN: Behind The Foodfight
Holy chips! It's an exciting time to be a Foodfight! fan, because ROTTEN: Behind The Foodfight is finally out! This really is THE definitive documentary on the insanity behind the movie, and it finally answers the question of just what was going on behind the scenes during production. Since I helped out with research (and I even get a short line of dialogue at 45:19) I've already seen everything that was shown off, but had to keep quiet until all the interviews were conducted and the documentary was finished. But now it's out and everything has been made public, the cat's out of the bag (the Fat Cat Burglar?) and I can talk about all the production material that's been shared.
Before I get into any of that though, I'd highly recommend you watch the documentary for yourself. It's insanely well researched and put together, and having worked together with Ziggy Cashmere (the documentary's creator) I know how hard he dedicated himself towards making this all possible. If it weren't for him, the most interesting Foodfight! discovery would've been finding the novelization, and we would have never gotten any real insight into how this movie came to be. It's also a documentary that really speaks for itself- I don't want to say too much about what it reveals since it's all expressed far better through its narrative and the interviews with people who actually worked on the project. My favorite is the interview with texture artist Mona Weiss- she tells such horrifying stories about how she was treated by Larry and other crewmembers, yet does it all with a sense of humor that makes it clear she's enjoying getting to talk about her crazy experiences. It's clear Foodfight! was an unmitigated disaster from start to finish, and there's nobody to blame for that but Larry Kasanoff himself. The movie was rotten from the top down and despite the countless talented animators and artists working on it, nothing could fix the fact that it was fundamentally mismanaged in the worst way possible. I think the quote from producer George Johnsen summarizes it best: "Foodfight! was a good idea that unfortunately lost its way during production. The technology, the art, and the direction were not in sync. Many very talented people gave their all to make the picture, but more understanding of process from the top was needed for it to succeed."
But if you saw the documentary, you already know all that, right? So instead, let's talk about the behind-the-scenes material that's finally been shared! You can find everything I'll talking about HERE on archive.org-
It's worth following the link and checking it out for yourself- there's so much it'd impossible to discuss everything. Artwork, storyboards, bloopers, models, a nude render of Lady X, an interview with Larry Kasanoff, the list goes on and it's still being updated! Despite the documentary already being out, people who worked on the movie are continuing to share new material! It's pretty incredible- for the past year I've ran this blog all I've really had to discuss are two tie-in books, and now there's so much Foodfight! material I can't even keep up with it.
I mean LOOK at all this, isn't it fantastic? The character art by Jim George showing off just how much better these designs originally were, the countless environments showing off just how stunning Marketropolis could've looked as well as the strength of the core idea "what if a supermarket came to life at night", and insanely detailed storyboards for a 7-minute pitch reel that was used to sell the movie to investors. Normally, I'd be ALL OVER this because it's all just incredible, but there's something far, FAR more fascinating than any of it.
There are even multiple drafts of the script (one from 2005 and one from 2007 respectively) and normally I'd be insanely fascinated by those too, making extremely detailed posts explaining the differences between the drafts and how they compare to the novelization, but there's something else that was found that blows ALL of this out of the water and is easily one of the most monumental lost media discoveries of ALL TIME.
That's right, a rough cut of the ENTIRE movie from 2005 has been found, containing nearly ALL the completed animation from earlier on in production. I mean, that's mindblowing right? We first got sent this around a month ago, a little while before the documentary came out, and I literally stopped everything I was doing at work to just sit and watch this. This is the closest we're ever going to get to the "original" version of Foodfight! after all- only 7 minutes of footage was ever actually made before they switched to mocap, made solely for the aforementioned pitch reel, and this workprint contains practically all of it! On top of that there are some great storyboards in here, as well as some truly hilarious ones cobbled together from 3D renders, and the plot is far better than what we ended up with, a lot of the more inappropriate jokes being absent. This rough cut is actually pretty similar to the novelization in that regard, and it also contains scenes that we'd previously only read about in there.
For example, in the novelization there's a snowmobile chase through the mountains, with Brand X soldiers on snowmobiles and a heavy avalanche close behind. This scene was completely left out of the movie itself, but in this workprint it's here! ALL the previously novelization-exclusive scenes are included, and this rough cut is seemingly based on an even earlier draft of the script than that- here Brand X are still defeated by a flood, whereas by the time of the novelization it'd been changed to a lightning storm. There are SO many exciting differences in this workprint, the snippets of original animation we get to see are SO good, and it's SO much better than the movie itself that I think it by far deserves the crown as the DEFINITIVE version of Foodfight! There's so much in it I want to discuss, that there's no way I can fit it all into this one post...so stay tuned, because in the next few days I'll be doing a FULL analysis of the 2005 workprint, pointing out all the extra brand mascots not in the finished film, and generally just gushing about how amazing it is.
I mean, this is it. Just take it all in for a second- the original footage was considered lost media for over a decade, and now it's practically been found in its entirety, embedded in an early cut of the whole movie...isn't that just phenomenal? All the mysteries have been unraveled, all the questions have been answered, and now we can relax, take a deep breath, and watch Foodfight!...the REAL Foodfight! Make sure to enjoy it, and join me next time for my analysis!
Foodfight! Deluxe Sound Storybook Internet Archive Link
These are scans of the Foodfight!: Deluxe Sound Storybook from 2007. The sound effects from the book are already available on archive.org, u
Hey everyone, this is just a quick update to let you know the Deluxe Sound Storybook is now available on archive.org, in case anyone wants to read it for themselves. I just uploaded the pages of the book itself- the sound effects were already posted there quite some time ago by Ziggy Cashmere, and can be found here- https://archive.org/details/foodfight-soundbook-sound-effects (I even used some of them in my Foodfight! fangame a while back!)
Anyway, now that's done I won't be updating this blog again until ROTTEN: Behind The Foodfight (the upcoming documentary about the movie that I was lucky enough to be involved in) is out. There's so much exciting new information in it that I've had to hold my tongue about for months, and it goes far beyond anything I've ever done on this blog, basically meaning once it's out there won't really be much need for posting here anymore! It really does answer all the questions you'll ever have about Foodfight!, and puts a definitive end to the mystery behind it once and for all. That said, once it's been released I'll make a few more posts here sharing my thoughts on some very exciting revelations from the documentary, as well as one last post showing off my Foodfight! collection (it's grown a lot recently, and by the time the documentary is out it should finally be complete). So stay tuned for all that, but for now it's Tiffany Amber, strawberry jamming out of here once again!
Foodfight! Deluxe Sound Storybook Analysis and Discussion
So here it is, here's the book we're going to read together. That's right, I finally got my hands on a copy of the Foodfight! Deluxe Sound Storybook. Now you might be asking what's so interesting about this, since it's clearly a picture book for children even YOUNGER than the novelization's intended target audience, but if you're as fascinated by Foodfight! as I am, it's an absolute treasure. The front cover is made up of various concept art for the film, drawn by Foodfight! character designer Jim George, and the rest of the book consists of absolutely beautiful hand-drawn illustrations by artist Ron Zalme. It's like looking into an alternate timeline where Foodfight! was animated in the style of classic Disney films like Pinocchio or Snow White. Just getting to see versions of these characters and this story that are actually visually appealing is delightful, and it's reminiscent of the early footage of the film before it was retooled into what we know today.
The book inexplicably commands a high price on eBay, which is why I haven't had the chance to talk about it before, but now that I finally have a copy here in front of me (next to the multiple Foodfight! plush toys I own because I'm NORMAL about this movie), it's time to snap, crackle and pop our way into this book and see what lies within.
Now, before I get any further, I'd first like to take a minute to discuss the "sound" element of this book. This is a Deluxe Sound Storybook after all, which means small icons will appear next to words or phrases throughout the story, indicating the reader should press the corresponding button from a soundboard attached to the side. Given these types of books are designed for the very young, I'd imagine the purpose is to help teach word association and auditory learning. Plus, kids just like funny noises! This book in particular contains 16 different sound effects, which the front cover describes as "yummy" seemingly assuming the reader has developed the ability to directly taste sound. Given this is a movie-based storybook, you'd probably assume the sounds are taken, at least in part, from the movie itself right?
Well, you'd be wrong! As you can probably hear from the audio I included of all 16 sound effects (played in the order they are on the soundboard seen above) almost NONE of the characters are voiced by their actual actors, and the rest of the sounds are just miscellaneous foley. While I can't say if this is common for books of this nature, it's interesting to listen and hear just how different the voices are. Mr Clipboard sounds far more menacing and less deranged than Christopher Lloyd's interpretation of the character, Hairy Hold's voice is far more nasally, and Polar Penguin is just portrayed by generic blubbering.
The only character to be voiced by their actor from the movie is Kaptain Krispy, and given that he was voiced by Foodfight! producer George Johnsen in the film, this makes sense as he would've been readily available for recording something like this. Some characters don't even HAVE voice clips- for instance, despite being the main character of the film, Dex is represented only by the sound of a spatula flipping. Overall though, the sounds are remarkably well-done considering they clearly didn't have access to any of the main cast members. You'd easily be forgiven for thinking Lady X and Dan actually WERE voiced by Eva Longoria and Wayne Brady in this, as the impressions are surprisingly convincing. I'd say for what they were trying to do here, they did a great job. Now with that out the way, let's talk about the book itself!
Normally I'd start by discussing the inside cover pages, but there really isn't that much to talk about here. The only noteworthy element I can see is that the copyright date is listed as 2007, whereas the novelization is dated 2008, suggesting this was in the works long before the novelization was. But given that these books take a while to print and publish, and that the Sound Storybook didn't make it to stores until 2008, these dates are fairly non-indicative.
That does bring me to another interesting point of discussion though- unlike the novelization, the Deluxe Sound Storybook was actually published and sold at retail, with various websites and blogs from the time being suitably puzzled as to why tie-in merchandise was being sold for a movie that not only wasn't out yet, but didn't even have a concrete release date. If I had to guess, considering the movie was at one point set to release in 2007, it's possible the Sound Storybook was already printed and shipped out to stores to match that release, only for all the copies to start gathering dust when the movie didn't come out. Retailers, likely not wanting to destroy stock they'd been sitting on for quite some time, sold the books for cheap in the hopes that SOMEBODY would buy them. And thankfully somebody did, which is why we're able to talk about it today! Despite this book being far more expensive than the novelization, it's also far easier to find a copy given it actually made it to shelves, making it easily the most accessible of all the Foodfight! books. So if you ever feel like dropping way too much money on a children's book from over 15 years ago, eBay has you covered.
Just like the movie, the book opens with Mr Leonard closing his store for the night as the last customer of the day leaves, only obviously presented in a way that's far more aesthetically pleasing. Of note is that he appears to be locking the doors from the inside, trapping himself in the building as it transforms into Marketropolis. The man's going to have a heart attack when he sees the what the cereal mascots do after dark... (seriously though, I think it's just for practicality's sake, so we can see both the inside of the store AND him on the same page)
This beautiful illustration is accompanied by some narration from our hero Dex Dogtective, telling us how even though we may think a supermarket is just a place to buy food, we'd actually only be half right. I find it interesting that he mentions you "might recognize him" from the Cinnamon Sleuth cereal box- given at one point there were plans for a real Cinnamon Sleuth breakfast cereal to be released in stores, it seems like they were trying to allude to this while also leaving it somewhat ambiguous in case the food licensing deal didn't come through and no actual cereal ended up being produced. Which is what ended up happening, so it's a good job they just said you "might" recognize him! I also find it funny that Sunshine's raisin packages are the same size as the boxes of Cinnamon Sleuth- who's ever going to need that many raisins? Maybe if you were manufacturing your own Raisin Bran and needed to add two scoops to every delicious bowl, but that's still too many! I always imagined Sunshine Goodness raisins in those tiny snack-packs like Sun-Maid or something, not a giant 17oz cardboard box...
The store transforms into Marketropolis, and I know I've said this already but these illustrations are absolutely FANTASTIC! The character designs look so charming in this artstyle, and it really makes me wish the whole movie could've looked like this. Seeing Marketropolis actually resembling a city at night is fantastic as well, given that it's so horribly lit in the finished film it always looks like it's the middle of the day (despite the basic premise of the film literally being this is what happens when the supermarket closes at NIGHT). Dex and Sunshine look really cute together, and I think it's adorable how he refers to her as "his gal" in the narration. Dex talks about how this is where him and all the other product icons reside, and I can't explain why but I really like the way it's phrased as "At night, this is our world. This where we all live." Dex then goes on to talk about his best friend Daredevil Dan, describing him as "the world's greatest stunt pilot flying squirrel on a chocolate bar wrapper", which is perhaps the most overly narrow superlative I've ever heard. Just how many other stunt pilot flying squirrels are there on the front of chocolate bar wrappers?
Dex goes on to explain that not everyone's as sweet as his Sunshine and that he often has his hands full keeping the aisles safe, as we're treated to another fantastic illustration, this time of him fighting Fat Cat Burglar off with his price-tag gun. I don't have too much to say about these two pages, other than once again mentioning just how much I love the art in this. Part of why I bought the Deluxe Sound Storybook to begin with was so I could share the artwork with everyone, as I simply LOVE how it looks- even Fat Cat Burglar looks great when drawn like this.
Dex attempts to propose to Sunshine, only for Dan to crash his plane while attempting the loop-de-loop, with her disappearing on her way to check on him. What's described here more or less happens the same way in the film, but the artwork depicts it very differently. In the movie, this all happens outside whereas here it's in some sort of restaurant or club. In addition, Dex is wearing his white tux but at this point in the movie he's still in his Indiana Jones gear, and Maximilius is also in a white tuxedo while in the movie it's purple. (However in the case of Maximilius, this is just down to to the white being an earlier look for the character, as on the cover and throughout the rest of the book he's still wearing it)
I have to say, it's crazy how much of this is dedicated to what happens in the first 10 minutes of the movie. We're nearly halfway in, and we've only just gotten to Sunshine's disappearance- not that it's uncommon for storybooks like this to take liberties with the plot, but it does mean the majority of the movie's events are crammed into approximately ten pages and so have far less time to breathe than the first half of the book.
Following Sunshine's disappearance, Mr Clipboard arrives at the supermarket pushing Brand X products, and we're told customers are going crazy for them. While this does happen to some degree in the movie, the art we're seeing here is of a scene that was cut out of the finished film and we've only previously seen in the novelization. In said scene, Mr Clipboard has had a giant Brand X display set up in the store, with a cardboard washing machine that sprays Elixir into the air and attracts customers into buying Brand X products. This scene is important for two reasons- not only does it establish how a washing machine ends up in the store (explaining how Dex and Dan end up trapped in a dryer later on) but it also shows how Brand X's plan is affecting the real world, and the danger it poses to not only the store but to people everywhere as well. On top of that, it's cool to see the way the Brand X display resembles Lady X's tower, as in the movie we don't get to see what it looks like during the day.
Sometime after Brand X's arrival, Dan goes missing and Dex follows the trail right to Lady X. It's here we see yet another scene that was cut from the film and previously only in the novelization- Dex's first encounter with the Xobytes in Lady X's penthouse. (Dex even has two price-tag guns here, something I saw mentioned in the novelization and assumed was a mistake on the author's part as we only ever see him with one in the movie). I really think this scene should've been in the film, as it serves as a proper introduction to the Xobytes, as well as the threat they pose to Dex and the other Ikes.
Dex attempts to fight off the Xobytes with his price tag guns, but he's quickly defeated and wakes up in Lady X's dryer where he finds Dan. The fact that it's a dryer and not a washing machine gives some indication as to which draft of script author Justine Fontes was working from when writing this- the I Can Find It! book (which I covered in a previous post) was based on an earlier draft and had them trapped in a washing machine full of water instead, seemingly changed due to this being too difficult for animators to render. As such, we can hypothesize this book was likely based on the same draft of the script the novelization was, given it's a dryer in both (and later on in the story Brand X are defeated by a lightning storm, whereas in earlier drafts/the I Can Find It! book it's a flood)
Dex and Dan escape the dryer, only to find Brand X is building an entire army of the Xobytes encountered earlier. This scene goes down more or less the same as it does in the movie, but visually looks very different. In the movie Dex and Dan see the army of Xobytes while looking through an air vent, whereas here they spot them from around a corner. In addition, the Brand X War Room looks very different to the way it does in the movie, on top of the Xobytes' poison being green instead of black. However these changes are likely down to Zalme not having any reference images of the room to work with, and so instead coming up with his own version of the design (given even in early footage it looks the same as it does in the final film). In addition to that, some degree of creative liberty is always taken with these kind of books anyway- what looks good on film doesn't necessarily look good on paper, and so you have to come up with something that still looks dynamic and visually appealing as a 2D image.
The book then skips entirely over the part of the plot where they cross the supermarket during the day, visit the Expiration Station, and meet Vlad Chocool, and we instead go straight to Dex and the other Ikes waging a food fight against the Brand X army. While this is a mostly accurate depiction of the battle as it happens in the film, there are still a few changes. For one, Kaptain Krispy and Twinkleton (the blue elephant) are part of the scene, despite both having been rubbed out by Brand X at this point in the film. Granted, the book skips over this part of the plot as well, and they likely wouldn't have wanted to include characters being killed in something intended for very young children, so it's not surprising this change was made. However, it does mean the Ikes are waging a war against Brand X before they've actually done anything to wrong them. I guess Dex and Dan knew they were building an army though, so it was best to just deal with the threat before it became a more serious problem.
Dex gives the signal for his secret plan, and Cheazel T Weasel starts a an electrical lightning storm, destroying the Brand X buildings while the rest of the Marketropolis is safety protected by lightning rods. It's a shame Cheazel only gets a brief mention here- I would've loved to see how he looked in this artstyle, and given he was voiced by director Larry Kasanoff they could have easily got him to voice a line for the soundboard as well. Seriously, how did Lord Flushington get a button on there over Cheazel? One is a toilet frog who has maybe two scenes in the entire movie, and the other is a classic "lovable rogue" character who plays a key role in taking down Brand X, helps save the day, and was even important enough to get his own plush toy. The Brand X Mashed Potato Man is similarly absent from this version of the story, but despite my preference for the character, he isn't particularly relevant to the plot, so this makes sense.
In the midst of the chaos, Dex finds Sunshine at the top of the Brand X tower, and as I'm sure you already know from either watching the movie or reading my analysis of the novelization, it's revealed Lady X had her kidnapped. (I know this is all incredibly obvious, I just like describing the plot of things, okay?) As the building collapses, Dan finally gets the loop-de-loop right and saves both Dex and Sunshine, daring the day and flying away. And damn, I know I've said this at least three times already, but I still can't get over how fantastic these illustrations are! The characters look so charming in this artstyle and they're drawn so dynamically against the night skies of Marketropolis, it's just a visual delight to look at. The one downside to all this is the book's extremely short length- just two more pages and it's over already! I'd have happily read a version of this that was double the length, so we could see how the rest of the characters and story would've looked drawn this way. (We didn't even get to see the Copabanana in this version of the plot) Still, it has all the major beats of the film covered, so let's press on and see how it ends.
Mr Clipboard comes stomping through the store, threatening to destroy Marketropolis. Dex gets Maximilius to use a piece of dental floss as a tripwire, and as Mr Clipboard's head hits the ground it breaks open, revealing he was one of Lady X's robots the whole time. Once again, the Marketropolis is safe, and Dex and Sunshine can finally be together.
This is more or less how the ending goes across all versions of the story (except the I Can Find It! book which Mr Clipboard is entirely absent from), but it does leave out the Lady X revealing she used to be Priscilla Pussly, the Ike for a failed brand of genetically giant prunes, along with Sunshine beating her up so badly her plastic surgery comes undone and she's transformed back into the hideous prune she once was. I'm glad this was left out- as much as I've warmed up to Foodfight! over time, I always thought repeatedly hitting a woman so badly that it destroys everything she's done to feel good about herself was a pretty horrible way to end things. Like yeah, destroy her sense of image and humiliate her in front of everyone, THEN kill her? That's so cruel, aren't Dex and the other Ikes supposed to be the good guys?
Either way, with that we reach the end of the Deluxe Sound Storybook. Despite consisting of an incredibly trimmed-down version of the movie's plot, the beautiful artwork was worth the price of admission alone, and it was truly fantastic to see characters and environments from Foodfight! rendered so beautifully. I'd say it's up there alongside the novelization, meeting the (incredibly low) bar of versions of Foodfight! far better than the finished film. I'm really glad I got to share this book on my blog too- while the Deluxe Sound Storybook has been talked about across various places over the years, nobody made its contents available in their entirety before now. I hope you all enjoyed taking another dive into the fascinating world of Foodfight! merchandise, and shortly after this post I'll make my scans of the book available on the Internet Archive for anyone who wants to check it out for themselves.
If you can believe it, long before I started this blog, all I ever wanted out of Foodfight! was a copy of this book someday so I could see what the movie would've looked like if it hadn't been spoiled before its time. But then I stumbled onto the novelization and realized I just HAD to write about that, then ended up interviewing a cast member, and ultimately ended up getting involved in a documentary that'll satisfy everyone's curiosities about Foodfight! a million times better than the Deluxe Sound Storybook ever could. However, finally getting to discuss what I was originally so fascinated by makes it feel like my blog has truly come full circle. Thank you for joining me on this journey, and I'll see you next time!
A Promotional Press Release For Foodfight! The Junior Novelization
Hey everyone, it's Tiffany Amber back once again with something NEW to share! A while back, while searching to see if the Foodfight! novelization was documented anywhere other than my ownership of seemingly the only existing copy, I came across the Random House book catalog from the fall of 2007, and given they were the company that published the novelization, I decided to skim through and see if Foodfight! was mentioned anywhere within its hundreds of pages. Much to my surprise it WAS, and it's almost as interesting as the novelization itself! First off, it's the only place I've seen it officially acknowledged outside of a very brief mention on the movie's website back in 2008- not that movie novelizations are highly promoted to begin with, but it's been an enigma for some time how just how little information is out there about this book or why only a single copy has ever surfaced. With this catalog excerpt however, I think we have some answers.
So first off, the movie's release date is mentioned here as being November 16th 2007. Not that this is especially unusual- the official Foodfight! website displayed a tentative release date of "Fall 2007" for quite some time, but the film must have been close to completion at this point for them to have an exact date laid out. As to why this date wasn't met?
I can't say, but just under a year later, a post on the film's IMDb message board indicated that the film had been finished, and that screenings were being held in New York. This tracks with a comment from a crewmember in 2011 mentioning they "saw this movie at a Threshold screening back when it was completed" and makes it clear beyond all doubt that Foodfight was actually finished back in 2008 (if you can actually call the film that came out "finished") Why wasn't it released until 2012 and why did they sit on the movie for 4 years after it had already been completed? Well now I'm just getting off track, but it's curious they held off on releasing it for so long when all the tie-in marketing and merchandising was ready to go that year and their releases would've actually lined up (indeed, blog posts from around 2008 mention seeing various Foodfight! books and soft toys in bargain-bin stores despite the movie not being out yet)
The catalog goes on to mention they were expecting "over $100 million in marketing support" (yeah, and monkeys might fly out of my butt) as well as various other tie-in products that were set to be released. These include toys from Playmates and video games from Global Star Software, both of which I've covered in previous blog posts and were ultimately never released, but also mention board games by a company called Master Pieces and apparel by CK Pacific, which I've never seen mentioned anywhere in relation to the movie. It's interesting just how deep the rabbit hole goes with Foodfight! merchandise, and just how much they were planning that never even made it to store shelves.
The catalog also shows a display of various Foodfight! books set to be released, among them our beloved novelization we've spent so much time discussing on here. However, there are several OTHER Foodfight! books shown there about which no information has ever surfaced. The following pages contain further details about each book, but they hardly tell you anything about what they would've consisted of- each of the blurbs are just a generic description of the movie's plot, along with some incredibly brief clarification as to the contents of the books. There's a full-color storybook called Mission Marketropolis, a "Step 2 Reader" called Dare The Day, the Junior Novelization, a sticker book called The Secret's Inside, a coloring book called Top Dog, and a paint book called When Good Food Goes Bad. Outside of the novelization, not a single copy of any of these books has ever surfaced, and the catalog doesn't give any further insight as to their content.
So, did these books ever actually even exist? I'm sure they did! After all, if they went to the trouble of having a 128-page novelization written, I'm sure they'd do the same for several other, smaller books. Some of the books even have Amazon pages, although all of them claim their availability is limited and they're out of print. Is it possible they were never even IN print? That these books were created with the intent of being widely published and distributed, but the deal fell through for whatever reason, and only a few copies of each were ever printed? I'm just spitballing at this point, but if that were true it'd certainly go a long way to explaining why I seemingly own the only copy of the novelization in existence. Incidentally, the other Foodfight! books I've mentioned on this blog (the Deluxe Sound Storybook and I Can Find It! books) were published by a completely different company known as Meredith Books, and so wouldn't have been affected by whatever was going on with the books set to be published by Random House. The whole thing is still something of an enigma, but this catalog at least helps clear up a few lingering questions. However, in the process it does raise another..
For some reason, the catalog uses an incredibly janky and off-model version of this Dex render on one of the book's covers, and I have literally NO IDEA why. It looks like a completely different model that's been posed in an attempt to replicate the original render, but the cover on the book's Amazon page uses the better-looking, more dynamically-posed version anyway, and surely they would've had a copy of the original lying around to use instead of recreating the whole thing with a different model, but it's not even the Dex model actually SEEN in the movie, and if the Amazon page used the original render then what was the point in making an entirely new one just for this insanely obscure book catalog, and... and... and... what the hell?
And so with that oddity having left my brain scrambled like an egg, I... gotta stop thinking about Foodfight! for a little while. But rest assured, I'll be back soon! I know a bunch of posts I've made recently seem like filler, but this is a big, BIG year for Foodfight! fans, and with the documentary on the way there's a lot I'm not allowed to talk about just yet. But once it is, the floodgates are open! On top of that, I have another Foodfight! book coming in the mail very soon, one I've been waiting a LONG time to get my hands on... that's right, I'm going to finally be talking about and analyzing the Deluxe Sound Storybook!
Why Don't You Foodfight...Like Some Other Men Do?
Hey everyone, I just wanted to update this blog real quick to share some art I drew! I rewatched Who Framed Roger Rabbit a while ago, and was shocked by just how many similarities it has to Foodfight!. Despite many people claiming it to be a Toy Story knock-off, I honestly think Foodfight! borrowed far more from Roger Rabbit than anything else. Christopher Lloyd even plays a villain in both movies, and they both share the twist his character is actually somebody else disguised as a human. AND early versions of Foodfight! featured Dex as a human detective in a trenchcoat and hat, just like Eddie Valiant! Although that early version of Dex was clearly paying tribute to Humphrey Bogart in Casablanca- the design looking like a stylized caricature of him, on top of all the Casablanca references throughout the film, I suspect one of the reasons Dex was ultimately changed to a dog in Indiana Jones gear was to avoid the movie straying a little TOO close to what Roger Rabbit did.
Anyway, I just wanted to redraw the famous "Why Don't You Do Right..?" scene from the movie, with Dex and Lady X in place of Eddie Valiant and Jessica Rabbit. After all...Lady X isn't bad, she's just rendered that way. Well, she was a genocidal military dictator who tried to build an army of deadly robotic mosquitos for the sole purpose of destroying thousands of grocery store brand mascots in a misguided attempt at world domination, so actually I guess she was pretty terrible. There's not a whole lot you can do to come back from that... come to think of it actually, was Lady X killed at the end of Foodfight!? Odd question I know, but given the rest of the Brand X characters die at various points during the titular food fight, and Dex tells Dan to "wrap her up and take her to the Expiration Station with the rest of Brand X", was she mercilessly slaughtered offscreen while everyone else was celebrating? I guess there's no way to know and it was probably left vague because it's a children's movie, but I bet if you shot her in the back of the head with a price tag gun she'd go down like a sack of potatoes. Dan is an ice cold son of a bitch too, I bet he'd do it. Mr. Leonard would come into the store the next day and there'd be prunes and detergent all over the floor...
ANYWAY! I hope you enjoyed my artwork, and I'll be updating this blog some more soon, so stay tuned!
Hey there! I found your blog last Wednesday, and I gotta say, it's about time someone showed this misbegotten movie some love! I've also been reading Ziggy Cashmere's ebook Drawing For Nothing, which includes all sorts of old material from the film - and even directs you to an early draft of the script! Awesome-sauce! Aside from that, I want to know your thoughts on the proposed franchise Larry wanted to make out of the movie, including sequels, video games, books, live stage performances, etc.?
Thank you so much! I'm so glad you're enjoying my blog, and yes, Drawing For Nothing is fantastic isn't it? There's a lot more where that came from too, with Ziggy currently working on a documentary called "ROTTEN: Behind The Foodfight" (see my last post for more info on that). It should be coming out very soon, so stay tuned for that! I was fortunate enough to be involved in it, even making a small cameo at one point, and I can't wait for everyone to see the plethora of incredible behind-the-scenes material he's uncovered.
And yes, I read that early draft of the Foodfight! script a while ago and I'll talk about it some more once the documentary is out It's a draft from April 2005 and is VERY similar to the novelization, but there are still a bunch of interesting differences worth discussing. For one, the script includes all the real-world mascot cameos intended to be in the movie (such as M&Ms, Pringles, Oscar Mayer etc.) which were excluded from the novelization presumably due to brand deals not extending to merchandising. This actually leads to some surprising changes in the plot and dialogue, some of which I find incredibly funny, so there'll be a whole lot to talk about!
Anyway, as for my thoughts on the proposed franchise? I think it could've worked, I really do. Not to the extent Larry Kasanoff dreamed of- I don't think there was anyway the proposed "Foodfight! On Ice" show was ever going to happen (there's no way the Brand X soldiers could goosestep in iceskates, come on now). I think that's dreaming too big too soon, the "Disney On Ice" shows didn't happen until Disney had already been making movies for decades. That said, I do think if the production of Foodfight! hadn't been so horribly mismanaged and had come out when it was intended to it would've been somewhat of a hit, and to that end some of the merchandising ideas were really smart. Stuff like the tie-in videogame, children's books, and videogames were just what a lot of movies had back then- this was 2006, every movie had a sidescroller on the GBA and a 3D platformer on the PS2. From what little we've seen of the game it's impossible to know how good it would've been, but those kind of movie tie-ins are usually pretty harmless.
As for the other merchandise, a lot of it WAS released...and I think it's pretty great for what it is! If all of the books, toys etc. had just released alongside the movie as intended, then they'd just seem like exactly what they are - merchandise made to promote a recently released children's film, and there'd be nothing much to discuss about them. They're all only so fascinating because the movie itself came out so badly, and so the merchandise provides a glimpse at what might've been had things gone better. That said, I still desperately want to make a post talking about the Deluxe Sound Storybook at some point, and hopefully I'll get the chance soon.
I don't think Foodfight! ever would've been popular enough to warrant a sequel- I think it would've been like Hoodwinked where some people look back on it fondly but it's largely been forgotten over the years, and I don't think Threshold (the studio who animated Foodfight!) would have ever been the "next Pixar" like Larry Kasanoff thought they'd be either. But maybe in another world, where the production of Foodfight! went as smooth as butter, for a time there'd have been a real Cinnamon Sleuth Cereal with a free Dex Dogtective toy inside. Ten years later someone would make a post on Reddit saying "Hey! Anyone else remember Cinnamon Sleuth?" and a series of pointless arguments about the movie's blatant commercialism would fire up in the comments. And that wouldn't be such a bad legacy to have, right...?
Things I'm Not Allowed To Talk About Yet; or How I Learned More About Foodfight! Than I Ever Thought I Would
Okay, so I'm just going to come right out and say it; I know a lot more about Foodfight! than I've let on in this blog. Like, a LOT more. Shortly after I wrote my original series of posts cataloguing the novelization and various other Foodfight! trivia, I was contacted online by someone named Ziggy Cashmere. He'd been working on a book called Drawing For Nothing, exploring the history of unfinished and underappreciated animated films (with a chapter on Foodfight! among its many pages), as well as a full-on documentary about the movie called "ROTTEN: Behind The Foodfight".
Obviously me being the fan of Foodfight! that I am, I wanted to be a part of it in any way that I could. We talked for a while along with another Foodfight! fan in an internet chatroom appropriately titled "Foodfight Obsessives" and fast became friends. Since then I've been shown an early script I never thought I'd see, videos containing behind-the-scenes footage I never dreamed ANYONE would see, and interviews with people who worked on the movie I never imagined anyone would be able to track down. I've seen so much stuff over the past few months and it's been SO EXCITING... but I'm not allowed to talk about it, share any of it, or show anyone just yet! Gah!
It's been SO HARD keeping quiet about this for as long as I have, but since a trailer for the documentary has been up on YouTube for a while, I just wanted to let the cat out of the bag and preemptively say before it comes out: yes I knew about this, I've seen everything that's going to be in the documentary and it's fascinating, yes I was involved in it (in a very minor sense- I have a small cameo and helped with some of the research, Ziggy did 95% of the work) and it's going to be AMAZING. Ziggy's work on this is streets ahead of anything I've managed to do with this blog- the production materials he's dug up and the crewmembers he's managed to get in touch with are nothing short of incredible, and the amount of work that's gone into this is insane. It's like those true crime podcasts where a journalist talks to the victims of some decade-old crime, but instead of a murder case it's a below-average animated children's movie.
Everything Ziggy has on the movie (documents, video footage, pictures, interviews, the whole shebang) will be released alongside the documentary, so don't feel like you're missing out- you'll get to see everything soon enough, and I promise it'll be worth the wait. "ROTTEN: Behind The Foodfight" answers the decade-long mystery about Foodfight! as best, if not better than any one person possibly could, and closes the book on what happened behind the scenes on this enigma of a movie once and for all. I'm seriously SO excited for it to be out so I can talk about all the crazy things I've seen, you have NO idea what's in store for you guys. Check out the trailer here:
And if you can't wait for the documentary to come out, you'll see a preview of the kind of thing you can expect in his book, Drawing For Nothing. It's a fascinating free ebook with behind the scenes trivia and concept art from all kinds of lost and forgotten animated movies from over the years (for example, there's a chapter dedicated to Joe Jump, a Disney movie that eventually ended up becoming Wreck It Ralph) It's genuinely a work of art, and speaks strongly to my passion of films that feel like they deserve a second chance.
Ever wonder what happened to that movie that was announced but never came out? Saw a great animated film but learned it completely bombed in
There's a fantastic chapter on Foodfight! showing off concept art, storyboards, unreleased merchandise and excerpts from an early draft of the script- it's truly fantastic. For example, check out this concept art for the Asian food aisle! I think pieces like this really show more than anything the strength of Foodfight!'s core concept, and how genuinely phenomenal of a movie it could've been were it managed better.
So I highly recommend you check out the book, and stay tuned for ROTTEN: Behind The Foodfight, because it's gonna be one hell of a ride. I'll make a much more in-depth post about it once it's out and I can actually talk about the contents of the documentary, but for now it's Tiffany Amber, strawberry jamming out of here!
Interview With A Cast Member, Action Figures and More!
Hey everyone! It's time for another update. As mentioned in my previous post, I was lucky enough to be able to interview an actual cast member from Foodfight! a while ago. Her name is Holly Cruikshank (or at least it was when the movie was in production, today she goes by Holly Ireland) and she did the motion capture for Lady X! So yeah, I didn't score an interview with Charlie Sheen or Christopher Lloyd or anything- but did you really expect that from a small blog like this? Besides, it was wonderful talking to Holly and she made it clear from the start she had only good things to say about working on the movie- a far cry from a lot of crewmembers who unfortunately had a thoroughly miserable time on the project.
For example, this animator (who appropriately titles themselves "tortured artist") talks about their experience on Foodfight! with nothing short of hatred. A large amount of said hate is directed towards the director, Lawrence Kasanoff, who apparently made them clean up his dog's diarrhea and switched up what they were supposed to be working on on a whim, as well as ordering constant do-overs on scenes that had already been done countless times over. This really sounds like a terrible work environment, and as much as I have a sincere apprecation for Foodfight! it's clear there was some incredibly poor direction going on behind the scenes, and that Kasanoff treated a lot of crewmembers really badly. But there are two sides to every story, and in my interview with Holly she speaks of working on Foodfight! with people who were genuinely excited to be there every day and thoroughly enjoyed their time on it. So without further ado, here's my full interview with her, taken directly from our emails with each other (the purple text is me, and the black text is her).
This was a really lovely interview, and I was delighted to talk to someone who was so happy to discuss the movie and share their experience on it in a positive way. Some interesting things to note here are that the show she was doing was a Broadway play called "Movin' Out", and if you look up footage of that show online...
...the character Holly is playing in that show looks INCREDIBLY similar to Lady X! The dark hair, the red dress, etc... is it possible Kasanoff cast her because of how closely she resembled the character he wanted her to play? I can't say for sure, but it's definitely interesting. It's also sweet that she talks fondly of Larry, remembering him being kind, fun and supportive, especially considering how negatively a lot of former crewmembers speak of him. Not that said crewmembers are in the wrong for this- considering Larry's apparent behavior during production I'd say all their comments are justified, it's just interesting to get a different perspective on the matter.
She also mentions filming all the motion capture, then having to come back around a year later to do some more scenes- presumably this was down to either not having correctly captured some scenes the first time (the motion capture technology seems like it was quite temperamental) or script revisions requiring some scenes to be redone. I think it's also a really fun anecdote to share that when she did the motion capture she was in the early stages of her pregnancy- and by the time the movie finally came out her daughters were old enough to actually watch the movie! It really puts into perspective just how long it took for Foodfight! to get released.
I also completely agree that the creative team behind the movie had "an amazing story and idea" and I think it's fantastic she was excited to be a part of "something inventive and unique"- I really do think there's a hidden gem at the heart of Foodfight!, it's just hard to see with the horrible animation casting such a large shadow over it- I don't blame her daughters for not wanting to watch the finished film). Overall though it was a pleasure talking to Holly, she was so enthusiastic about the movie, as well as being very gracious and open to answering all my questions- even telling me to let her know if there was anything else I wanted to ask. A lot of people who worked on Foodfight! had their lives go in very different directions after they finished working on it, and with there also not being many fans of the film to begin with, I imagine this was the first time anyone had really asked her about it. It was really fantastic to get to talk to someone who worked on the movie, but I have other things I'd like to share in this post as well!
That's right, Foodfight! action figures! No, not the plush toys that were actually released and sold off in arcades and carnivals as prizes, these were prototypes that never made it to shelves. These pictures were found in the trademark registration documents for Foodfight! and show off a wide variety of Foodfight! figures and plush toys, none of which have ever been seen before or since.
First off, we have a line of small collectible figurines, based on all your favorite characters from the film! There's Dex Dogtective, Daredevil Dan, Sunshine Goodness, Vlad Chocool, Cheazel the Weasel, Polar Penguin, Maximillus Moose, an Xobyte, Lord Flushington, a Brand X soldier, Hairy Hold, Lady X, Lieutenant X, General X, and a variant of Dex in his fancy tuxedo. That's a pretty wide range of figures, 15 in all! Towards the back, you can also see a set of 5 of these figures packaged up, and on the box we can see these were made by Playmates, as opposed to Nanco, who created the actual merchandise released for the movie. Honestly, the way these figures are designed, the way they have no articulation, and the way they're packaged, they remind me a lot of Homies. You guys remember Homies, right? The little figures you could win in capsule machines (or buy sets of) that depicted various caricatures of Mexican-American culture? No? Well those would've been popular around the time these figures were made, so I wonder if they were an inspiration? In any case, these figures look ADORABLE and I wish they were fully produced, because I'd LOVE to have had a full set of them. They're so teeny and tiny and cartoony, they're adorable. At the very top of the first image, we can also see the packaging for something called "Dex Dogtective's Utility Belt", but since we can't see the rest of it, there's no knowing what it would've consisted of.
Onto the second image, and this is where it gets interesting. These are plush toys of various movie characters, but they're very different to the ones that actually came out (a given, considering these were prototypes and made by a different company). They're incredibly detailed and have hats and coats made out of different textured materials (with Dex's hat being a hard plastic for instance), and are seemingly the kind of plush toy with a hard wire interior so that you can pose them in various different ways. A sign below also says "We're electronic! We say movie phrases!" Again, none of the official movie toys are electronic (but it's debatable if even these were given they're just prototypes). And of course it has to be said, these plush toys look FAR superior to the ones that were actually released. Just for fun, here's a comparison between the prototype Dex plush and the one that was actually released.
I have to admit, I started laughing out loud putting these two pictures side by side. I'm reminded of that popular internet joke (look it up if you're not aware of it) of a character saying "this edible ain't shit-" and then cutting to to them looking absolutely wrecked. With that being said though, it's not entirely fair to compare a prototype to a mass-produced plush toy, and I still find the released Foodfight! toys to be endearing enough that I'm currently in the process of collecting a full set of them. (I'm hoping to collect every piece of Foodfight! merchandise at some point, I'll make a fantastic post showing everything off eventually). Regardless, it's an interesting look into what might've been with the world of Foodfight! toys, and it's fascinating to see them all presented this way- it makes me think of that scene from Toy Story 2 where Woody sees Al's "Woody's Roundup" collection and realizes he was famous. Everything here is laid out in a way that makes Foodfight! look like it was a smash hit. Not in this world though...maybe in some other world.
Anyway, I have one more thing to talk about in this post. Remember a while ago, when I talked about the various Foodfight! websites over the years? It turns out I actually missed one! In around 2008, the Threshold Animation Studios website had a section on Foodfight! containing some very interesting information about the movie. You can view it here: https://web.archive.org/web/20081003194856/http://thresholdanimationstudios.com/foodfight.html
Unfortunately, only the website's text has been preserved, so none of the images have been archived. There's a main page explaining the plot of the movie and a subpage about the cast, but that's not what we're here to talk about. We're here to talk about the Foodfight! Foundation.
So yes, as bizarre as it sounds, Foodfight! was at one point planned to launch alongside a charity organization that helped cure world hunger and feed starving children. As admirable of a goal as this is, it's also insanely ambitious- cursory research will show the Foodfight! Foundation did exist at one point, but I highly doubt it was ever actually active or fed 10 million kids. It's fascinating to see how much of a hit Kasanoff thought this movie was going to be- sometimes it's good to have realistic expectations in mind.
There's one more thing on this website worth talking about- there's a section called Merchandising Program, and on there we see a list of tie-in merchandise they had planned for the movie. We see videogames, (which we saw a clip of at E3 2006- see a previous post for my discussion of that) amusements (Nanco is mentioned here, who were the company who made the actual Foodfight! plush toys released in stores) but...what's this under publishing?
That's right, it's a mention of the novelization of the feature film! The book that started this whole blog! This is the ONLY official mention of the book I've found anywhere on the internet, and it's fascinating to see it acknowledged in an official capacity by Threshold. This still doesn't answer my one lingering question about the book- WHY is there only one copy of it in the entire world? But if I had to guess, I'd say it was commissioned, written, published and printed just for the sake of showing off to potential investors in the project the merchandising potential the movie had. That's the only reason I can think of that there'd only be one copy, and it fits with the prototype action figures we saw above. But how did the novelization end up on eBay? How did the only existing copy end up in a Goodwill in Minnesota? (that's where it was shipped from) I have no idea...
I hope you all enjoyed this post! I know the topics I discussed here weren't particularly connected to each other and don't segue into one another very well, but I had a whole bunch of Foodfight! stuff I wanted to share and I didn't want to just post my interview with Holly by itself, since it was pretty short. So that's it for this round of Foodfight! facts, knowledge, and wild speculation! Tune in next time for something rather exciting...