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Advantages of ecommerce

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Types of email marketing campaigns

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Richard Montañez is an author and businessman. He is known for inventing Flamin' Hot Cheetos.

Montañez was raised in a California migrant labor camp as one of ten siblings. He dropped out of school and worked as a laborer before being hired at the age of 18 as a janitor for Frito-Lay, at its Rancho Cucamonga factory, in 1976. 

When a Cheetos machine broke down, Montañez took home a batch of unflavored snacks and seasoned them with spices reminiscent of Mexican street corn. He pitched this idea to then-CEO Roger Enrico over the phone and was invited to deliver an in-person presentation, which he prepared for by researching marketing at the public library. 

He presented the product as appealing to the growing Latino market, and provided samples in plastic bags that he had hand-decorated and sealed. It was soft-launched six months later to a test market in Los Angeles, and approved for national release in 1992.

According to Newsweek, the flavor, since expanded to a full product line, "rejuvenated the brand" and garnered billions in revenue. Montañez was subsequently named vice president of multicultural sales & community promotions for PepsiCo. He is also a motivational speaker and instructor in leadership.

Montañez is the author of two books based on his life experiences: A Boy, a Burrito, and a Cookie, and Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive. He is the subject of a planned biopic, Flamin' Hot, directed by Eva Longoria.

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Being an entrepreneur isn’t for everyone; by the same token, being an employee is not either. There are serious pros and cons to each side that affect one’s stress level, work/life balance, and personal fulfillment.

People don’t so much choose to be an entrepreneur as they are called to be one. Entrepreneurs generally know from early in their career that they are destined to start a business of their own. They may feel that it is in their genes. Being an entrepreneur can be risky, but if executed correctly, can have big payoffs. 

One of the biggest perks that entrepreneurs enjoy is that there is no cap to their potential, but being an entrepreneur is risky as about 50% of all startups fail in the first 5 years. Your own business may require much more than 40 hours per week, and entrepreneurs run the risk of becoming “workaholics.” This addiction to work leads to a poor work/life balance, where friends and family are often neglected. Being 100% autonomous (e.g., no boss), they are free to make all decisions and reap the benefits or suffer the failures. 

Entrepreneurs also set their own schedules; if you are most productive at night, great, stay up all night and get your work done. Setting your schedule does not mean you work less, as 30% of entrepreneurs work 50-59 hours per week while making less money than if they had a regular job.

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Ultimate Business Startup Guide For Students

University should be a breeding ground for startups because university is an ideal place where you can tap different resources for marketing, video development, design and can also learn different skills required for starting a business.

You can also use the networks like the university tv station, radio station, social media channels to help get the word out as well as societies and clubs.

You can also use this experience these experience as a reference when applying for jobs after graduation.

Don’t forget mark zuckerberg founded facebook with his fellow college students in Harvard. Starting a business requires huge commitment smart work and hard work like your relationship.

Conduct a market research in your industry or field, you can use this market research data to identify your potential customers, based on your customer you can craft a business plan.

Build brand awareness for business, it makes your business more familiar to the people and also makes people to trust your business and buy from you.

To make you idea into a business you need to put lot of effort. Not all entrepreneurs, aware of the steps required to start a business. Let’s jump into it.

Have a clear idea:

Do a research about the companies in your field, understand what they are doing and not doing come up with an idea to do it better. Try to figure out things companies failed deliver to their customers.

Ask why:

"In own words of Simon Sinek, 'always start with why,'" Glenn Gutek, CEO of Awake Consulting and Coaching. "It is good to know why you are launching your business. 

In this process, it may be wise to differentiate between the business serves a personal why or a marketplace why. When your why is focused on meeting a need in the marketplace, the scope of your business will always be larger than a business that is designed to serve a personal need."

You can consider opening a franchise all you need is a good location. You don’t have to worry about brand following and business model.

Come up with a business name:

Choose a business name that is easy to spell, pronounce, remember and relevant to your industry. 

Have a clear idea about your target customers: 

Desaulniers in his own words said "You need to clarify why you want to work with these customers – do you have a passion for making people's lives easier," Desaulniers said. "Or enjoy creating art to bring color to their world? 

Identifying these answers helps clarify your mission. Third, you want to define how you will provide this value to your customers and how to communicate that value in a way that they are willing to pay."

Come up with a business plan:

A business plan is nothing but a map that give details about your business. It covers important things like what your business gonna sell, structure of your business, market, a plan to sell your product or service, funding you need for the business, what your financial projections are and documents required for the business.

To write a proper business plan you need to conduct market research to have a clear picture about your target customers. It is best to have products or services that are different from your competitors. It is best to have have products or services that are different from your competitors. This allows you to give unique value to potential customers.

Plan a good exit strategy:

Have some clear idea of how you’ll eventually exit the business. "Too often, new entrepreneurs are so excited about their business and so sure everyone everywhere will be a customer that they give very little, if any, time to show the plan on leaving the business," said Josh Tolley CEO of both Shyft Capital and Kavana. 

"When you board an airplane, what is the first thing they show you? 

How to get off of it. When you go to a movie, what do they point out before the feature begins to play? 

Where the exits are. Your first week of kindergarten, they line up all the kids and teach them fire drills to exit the building. Too many times I have witnessed business leaders that don't have three or four pre-determined exit routes. This has led to lower company value and even destroyed family relationships." 

Assess your funding: 

You need money to start a business, you need to determine how you’re going to cover those costs. 14% of the startups fails due to inadequate funding. To determine how much money you need to perform break even analysis. Reasons to conduct a break even analysis:

To determine profitability

To price a product or service.

To analyze the data.

Watch and reduce your expenses:

"A lot of startups tend to spend money on unnecessary things," said Jean Paldan, founder and CEO of Rare Form New Media. "We worked with a startup that had two employees but spent a huge amount on office space that would fit 20 people. 

They also leased a professional high-end printer that was more suited for a team of 100. Spend as little as possible when you start and only on the things that are essential for the business to grow and be a success. Luxuries can come when you're established."  

Try different funding options:

To fund your start you can try variety of means to get your funding. 

Business loans

Business grants

Investors

Crowdfunding

Choose your legal business structure:

Choose your business structure carefully because it affects things like taxes and personal liability. 

Sole proprietorships 

Partnerships

Corporation

Limited liability company

Determine which structure is best for your current need and future business goals.

Register your business:

You need to acquire a variety of business licenses to run your business. The documents you needed to register your business.

Articles of Incorporation & Operating agreements.

Doing Business As

Employer Identification Number

Income Tax Reforms

Purchase an insurance policy:

Insurance policy is required to deal with incidents such as property damage, theft or even a customer law suit can be costly, you need to sure that you’re properly protected.

Build A Team:

Your team determines 32% of success for your business. Joe Zawadzki, CEO and founder of MediaMath, said entrepreneurs need to give the "people" element of their businesses the same attention they give their products. "Your product is built by people," Zawadski said. 

"Identifying your founding team, understanding what gaps exist, and how and when you will address them should be top priority. Figuring out how the team will work together is equally important. Defining roles and responsibility, division of labor, how to give feedback or how to work together when not everyone is in the same room will save you a lot of headaches down the line."   

Select your vendors:

You need third party vendors if not you will be overwhelmed by your business tasks. Search for trustworthy b2b partners, because your b2b partners will have  access to vital business data.

Advertising:

Build up your brand, so  people are more ready to jump when you open your business.

Build your company website

Social media 

Logo 

According to Ruthann Bowen, chief marketing officer at East Camp Creative "The issue is they see their website as a cost, not an investment," Bowen said. 

"In today's digital age that's a huge mistake. The small business owners who understand how critical it is to have a great online presence will have a leg up on starting out strong." 

Engage with your customers:

Along with building your brand ask your customers and potential customers for permission to contact them. The easiest way to do this is by using pop-forms in your website. 

According to Dan Edmonson, founder and CEO of Dronegenuity "These types of forms usually pertain to email communication and are often used in e-commerce to request permission to send newsletters, marketing material, product sales, etc. to customers," Edmonson said. 

"Folks get so many throwaway emails and other messages these days, that by getting them to opt-in to your services in a transparent way, you begin to build trust with your customers."

This law doesn't just apply to bulk email, it covers all commercial messages in which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service."

Develop your business:

Next important task is to make sale and stay afloat you need to be growing your business always. To grow your business quickly, check out our business mentorship program.  

 "Be prepared to adjust," said Stephanie Murray, founder of Fiddlestix Party + Supply. "There's a saying in the military that 'no plan survives the first contact,' meaning that you can have the best plan in the world, but as soon as it's in action, things change, and you have to be ready and willing to adapt and problem-solve quickly.

As an entrepreneur, your value lies in solving problems whether that is your product or service solving problems for other people or you solving problems within your organization."

Now you can start your own startup and make use of our business mentorship for your business development Check this link

Thank you

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