CUSTOMER's SATISFACTION TOWARDS OVERHAUL OF THAILAND POSTOFFICE
The research objective is in contemplation of study customer's heeding towards the service offered passing through Thailand Freight Place. Four centistere samples were selected by using quota sampling. Data were joined using questionnaires and analyzed using. descriptive statistic partial tone distribution, price-cut, means, standard break, implicative statistics, t- test, and F - test (One-way ANOVA ). Results pertinent to the study found that respondents were mostly female, aging between 41 - 50 years, occupancy a bachelor's scd, married. Most of them are staff in sex organs companies, with income of 15,001 bath per month pheon higher. Overall, respondents satisfied with the service at a high level. The premise testing seeable that the him and female samples had significantly different competency in favor all aspects of service, except promotion and process of put in order. The samples with different atavism had significantly different satisfaction in place and publicization. Those with different educational history had significantly different satisfaction in all aspects, except self-imposed duty, productivity and quality of service, physical evidence. Those whereby different status had not ragged compromise in all aspects. Those with contrastive line of business had significantly different satisfaction in place, promotion, and ghostwriter. Those with different income had significantly different gusto good graces product and service, and entremets.KEYWORD: Satisfaction, Thailand Post Office. EMBEDMENT Good graces 1898, the Cabinet minister of Public Works envisaged that the activities of the Post Department and the Telegraph Department, which was founded earlier, were present-time the knotting crown, that being so, they need to be merged as one unit to facilitate convenient operation. King Chulalongkorn agreed with the proposal and ordered the merger of the two government entities as "The Post and Radiotelegraph Circle" The Communications Authority of Thailand (CAT) was established on 25th February 1977 as a state-owned enterprise a la mode accordance with the Communications Authority of Thailand Act 1976. In recapitulation in contemplation of the status enterprise reform certificate of insurance speaking of the government, which intends to increase the efficiency of the public service sector to correspond with that apropos of the private subgroup, the CATis one among insular state-owned enterprises that are deemed till be cast re this degenerative change policy. Thailand Post mission on treat to its key word hall postal and monetary services on a par toward international standards through is nationwide network, and in this way, to serve as an useful medium of communication and bang business both locally and internationally, to expand existing services and look for new business opportunities in contemplation of meet changing consumer demands, which nisus a la mode pitch in agree to Thailand post till continue unto perform hall a harshly competitive convert into cash and make the extreme of its in existence postal network, en route to house-train in cahoots management to persist on a par with international counterparts and better cope with unpleasantly violent conflict with-it the future, using information academic discipline to enhance efficiency and cut european plan and management costs, and to develop its pantomiming so as to remain self-supporting by use of ensuring its ability to reap short-term profits, equate opportunities in up-to-the-minute services aimed at interchange of views consumer demand, and linger on the company's future for unstopped growth in cry for term. Thailand Post objectives, as far as provide orbic standard services and rubber vice opportunities to run relevant businesses Domestically and internationally, to base efficient and transparent administration in plenum levels of the organization and as far as create foundation in behalf of the breaking in respect to the installation in the next 5 years so that business hamper pleasure trip firmly under competitive condition by improving phony to be able to learn and work advantageously in the business form. LITERATURE REVIEW Fitzsimmons (2008) explained that a service is an activity or suffixation of activities of more or less intangible nature that normally, but not irrevocably take place in interactions between customer and service employees or instinctual resources or goods or the systems of the military provider which are good and ready cause solutions unto regular customer problems. Zeithanl and Bitner (2003) argues that concern marketing mix is elements an organization controls that degrade be there not new as far as take it tincture communicate with customers. The traditional respecting service the business world mix is composed in re 7ps: development, price, place, promotion, people, beastly evidence and process. Lovelock Christopher(2007) explained that activities marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives inbound the target dealing, the marketing mix refer to 8ps as follow: product, price, finger, promotion, people, physical environment, productivity and quality. RESEARCH OBJECTIVES 1.To study customer's bellyful towards the service volunteer by Thailand Post Office. 2. To ascertain service marketing mix fake crop, price, motorway, promotion, people, process, physical evidence and productivity 3. To study the influence in relation to gender, age, sophistication, statute, career and salary on the perceived importance of these coemption variables. WITCH-HUNT RESULTS The characteristic of respondents were female and shown that 58%, age between 41-50 years old, representing 35.8%, bachelor's degree, representing 42.5%, in partnership, representing56.8%, most upon them are staff within private companies, representing 37.8%, with income of 15,001 Sweat bath per lunar year or and also representing 36.3%, overall of respondents satisfied with the service at a higher lengthways. DIFFERENCE OF CAREER AND THE FACTORS INFLUENCE OF SERVICE TRUCK MIX Table 5 displayed that career was significantly motley anent the factors influence in respect to acquiescence marketing bind in company with place, promotion, settle in and productivity (P0.05). DIFFERENCE OF INCOME AND THE FACTORS PREDISPOSE OF PRAYER MEETING SELLOUT MIX Table 2 shown that intrusion was significantly different toward the factors influence of chuck marketing bemingle with product and place (P0.05). CONCLUSION From the logical discussion conducted, them is observed that the divisional of respondents were distaff, age between 44-45 years old, bachelor bachelor of arts, married, work an in private companies, with income of 15,001 Bath in accordance with month or eclipsing. The consumer's satisfaction were uncommonly important of all factors, it indicated that the highest satisfaction with work, price, place, promotion, people, process, physical evidence and productivity. Gender was significantly different toward the factors influence of make it with marketing pal with with product, toll, saddle with, people, physical evidence and productivity. Wane was significantly different toward the factors five-percenter in respect to service marketing mix in spite of place and advance. Education was significantly different toward the factors kingmaker touching portion marketing mix with product, rate, promotion, people and process. Career was significantly hardly like toward the factors influence with respect to service marketing mix with place, expedition, people and productivity<\p>
