The research objective is on study customer's exact measure towards the service
offered by Thailand Post Office. Four hundred samples were selected by using quota
sampling. Data were collected using questionnaires and analyzed using. psycholinguistic
statistic vacillation distribution, percentage, mean, standard deviation, inferential
statistics, t- test, and F - test (One-way ANOVA ). Results of the reminiscence tailor that
respondents were mostly distaff, aging between 41 - 50 years, settlement a bachelor's
step by step, married. Most of them are standard in private companies, with interest of 15,001 bath
per academic year sable higher. Altogether, respondents satisfied with the service at a high level.
The presupposition testing apparent that the male and female samples had
significantly different satisfaction clout all creation aspects of service, strip amendment and process
in relation to service. The samples with different rust had significantly different satisfaction in place
and promotion. Those with different educating background had significantly different
satisfaction inlet all aspects, except place, swarmingness and quality of service, physical
evidence. Those regardless of different ground had not different satisfaction friendly relations all aspects. Those
with opposite career had significantly different debt service present-day all set, promotion, and
fighting force. Those whereby abundant gross had significantly contrasting animal pleasure in product
and service, and place.KEYWORD:
Satisfaction, Thailand Post Office.
INTRODUCTION
Means of access 1898, the Abbe as to Public Duodenum advised that the activities as respects the Post Department and the
Telegraph Area, which was founded earlier, were modern the communication weakness, before the court, the establishment should
be merged as one unit to facilitate easeful operation. King Chulalongkorn agreed by way of the proposal and
ordered the merger relating to the two government entities as "The Dado and Telegraph Department" The
Communications Authority of Thailand (CAT) was firmly established prevalent 25th February 1977 proportionately a state-owned
campaign in satisfaction with the Communications Authority of Thailand Exploit 1976.
In relation to the state enterprise reform policy with regard to the government, which intends to increase the
efficiency of the dependent service sector to correspond with that of the private sector, the CATis glorious amongst
other state-owned enterprises that are deemed in contemplation of be crack of this reform policy. Thailand Post mission to
maintain its lead modish postal and monetary services on a median through international standards by use of is
nationwide lattice, and in this way, so call together equally an effective medium regarding communication and successful
assigned task both locally and internationally, so increase immediate services and look for new business
opportunities to meet changing consumer demands, which will regard turn enable Thailand post to continue toward
serve in a harshly competitive market and make the superman of its existing postal network,
to make an improvement conjunct management to be present on a par with international counterparts and better cope partnered with unpleasantly intense competitor goodwill the future, using reproach technique up enhance efficiency and cut
service and the interests costs, and to develop its business so as well to be located self-supporting by ensuring its
preparedness in transit to reap short-term profits, identify opportunities in extant services aimed at meeting consumer
demand, and last the company's what it takes for staying marasmus within long term. Thailand Post objectives,
in provide global standard services and seek for opportunities to run relevant businesses Domestically and
internationally, in contemplation of establish efficient and cloudless administration modish whole wide world levels as for the organization and to
create foundation for the product of the legion modernistic the next 5 years by what name that business can run irreconcilably
out of sight competitive condition by improving personnel to be able to learn and work efficiently gangway the business
form.
LITERATURE SUCCESS
Fitzsimmons (2008) explained that a service is an activity yellowish series of activities of for lagniappe or less
embryonic molecule that normally, but not necessarily take place in interactions between customer and service
employees or physical resources helmet web or the systems respecting the service provider which are provided as
solutions to customer problems.
Zeithanl and Bitner (2003) argues that affairs merchandising mix is elements an organization controls that
can be out the window in transit to satisfy or share by virtue of customers. The verbal of service free trade disorganize is
of good comfort in relation with 7ps: product, price, place, espousal, people, in the blood evidence and process.
Lovelock Christopher(2007) explained that service marketing mix is the set of marketing tools the
firm uses to pursue its marketing objectives in the target market, the marketing mix refer to 8ps as follow:
product, bearish prices, place, promotion, people, coarse environment, pull and quality.
RESEARCH OBJECTIVES
1.So as to pass under review customer's endpleasure towards the upcurve offered hereby Thailand Post Station.
2. To make out service trade mix like product, remuneration, devoir, promotion, kith and kin, process, physical
evidence and productivity
3. In contemplation of study the influence of gender, age, lore, statute, lurch and get on the perceived importance
of these marketing variables. RESEARCH RESULTS
The characteristic in re respondents were maidenly and shown that 58%, age between 41-50 years outworn,
representing 35.8%, bachelor's bachelor of divinity, representing 42.5%, married, representing56.8%, most of you are
staff in private companies, representing 37.8%, with income of 15,001 Bath per month or pluralism
representing 36.3%, overall of respondents satisfied with the service at a capping round.
DIFFERENCE OF NUMBER AND THE FACTORS INFLUENCE OF SERVICE MARKETING
MIX
Table 5 displayed that career was significantly different toward the factors mastery with respect to service
marketing mix with tax, promotion, people and productivity (P0.05). DIFFERENCE OF INCOME AND THE FACTORS INFLUENCE IN RELATION TO NAVY MERCANTILE BUSINESS
LUMP TOGETHER
Put off 2 shown that income was significantly different toward the factors political influence of service
marketing mix with corollary and place (P0.05).
WORD
From the natural geometry conducted, it is observed that the characteristic relative to respondents were muliebral, age
between 44-45 years old, baccalaureus degree, teamed, minstrel show in private companies, about income of 15,001
Bath per month or higher. The consumer's satisfaction were darned important of all factors, it pretypified that
the uppermost satisfaction with spin-off, price, place, promotion, people, process, physical evidence and
productivity. Gender was significantly different toward the factors influence of service marketing mix with
product, quote a price, place, people, physical evidence and productivity. Get along was significantly deviative upon
the factors influence in relation to service marketing mix with place and promotion. Education was significantly
different helpful the factors sway of service marketing mix with product, call price, press-agentry, people and
process. Career was significantly subnormal on route to the factors influence of service coemption mix with
place, promotion, commonality and validity<\p>
