#digishoreditch

[jeremywaite]

I don't usually post videos of myself (hate seeing myself on camera etc) but this talk seemed to rank quite highly at Digital Shoreditch a few weeks ago, so I thought I'd post it.

If you have a spare 15 minutes - you might want to catch me rushing through the 10 best pieces of social advice I've ever been given.

We trended on Twitter during my talk so the advice I threw out obviously resonated with somebody... ;)

[jeremywaite]

Silly Stuff Matters

  I read recently that thefts of Shetland #danceponydance ponies have been blamed on the popularity of Three’s outstanding TVC, created by advertising powerhouse Wieden & Kennedy. Social media mash ups of the original TV spot have perfectly communicated the TV ads strap line, “Silly stuff. It matters”.

  I couldn’t agree more. The session I gave this morning at Digital Shoreditch in London started with that very same sentiment. 50% of people use social media (just) to waste time. 

  “Time that you enjoy wasting is not wasted”.

  I’d like to think that John Lennon was prophesying about social media when he said that, but I suspect not. Either way, the silly stuff does matter. And the brands that are having the greatest success in social media have realised that. They respect the boundaries of the consumer (only serving them a commercial message when they know it is absolutely appropriate to do so).

  Red Bull, the kings of content and branded story-telling have an un-official social strategy that says,

"50% of people use social media to waste time, so let's give them some really cool shit to do while they're there".

After all, whoever tells the best stories (usually) goes home with the most marbles…

[jeremywaite]

The Top 10 Pieces of Social Media Advice... Ever! #ds13

I've been blogging since 2003, so for my presentation at @DigiShoreditch (21st April 2013) - I presented the top 10 things I've learnt about social media in the last 10 years.

  Here's a link to the PRESENTATION on Slideshare

  All the links, videos and books mentioned in my presentation

Adobe Social product overview

Why Adobe Social rocks

Gary Vaynerchuk - How to build a HUGE social brand

Gary Vaynerchuk on "Small town rules"

Gary Vaynerchuk - Build a wine brand - 2 cents!

Twitter / Deloitte case study - Is +ve sentiment is better than advertising?

Nate Silver - Signal and the Noise

Moneyball

17 hard hitting quotes for marketers from Moneyball

How not to measure the value of a like by Olivier Blanchard

The "Purpose Pyramid" - how to build a content strategy by Jeremy Waite

Simon Sinek's TED talk - "Start with Why"

Brian Solis - A great blog to follow

Daily tech news from Silicon Valley from Bloomberg West

The "Like-Cycle" from Adobe by Jeremy Waite [Engage2013 video]

"Like-Cycle" Whitepaper - Official download from Adobe

  Hopefully those links will give you some food for thought and inspire you as much as it has inspired me.

  Agree / disagree? Tweet me @JeremyWaite