Google Analytics is free of cost web analytics services that provide statistics and basic analytical tools for SEO and marketing purposes. This is a popular demand among the brands as it has effective results in the past. We can use it to uncover more -actionable insights that can help paint a clearer picture for results of the content presented in public is revealing the critical or improvement, only you can know about it if you know how to analyze those insights. With tools like Google Analytics, it is very easy to track every visitor who came across your site, from offline sources and which keyword pulled them towards you.