How to Create a Digital Strategy by Understanding Your Customer
On November 27th, we hosted a digital roundtable with senior social media strategist Robin Hamman (of the BBC, Edelman, and The Dachis Group) on understanding your customer in your digital marketing. It was a very insightful look into how brands should be handling their digital presence beyond simply broadcasting updates, advertisements, and marketing messages.
We have created a this free guide (which you can download below) to highlight some of his insights and dig deeper into what it takes to maintain a successful online presence that helps brands really connect with their audience.
This guide covers
the considerations you must make when planning a digital strategy, including
how to handle real time responsiveness, your audience positive and negative feedback, and
potential legal issues that could arise.
You will also learn
how your brand can use aggregated content from authoritative sources in your industry to create deeper engagement with your target audience, and
which tools can help you collect and organise aggregated content.
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Free Download: Digital Strategy - Understanding Your Customer
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