British makeup artist, @thealexbox - who is the creative director of cosmetics brand @illamasqua - has created runway looks for major fashion designers such as @stellamccartney, @chanelofficial, @alexandermcqueen and @viviennewestwood. What is particularly cool about her is that she refuses to allow her makeup artistry to be categorized as just one thing: "As an artist, I have never been held back or restricted to the concept of make-up being just pigments and brushes. Unlocked by that, I use many different mediums that excite me." she told @vice several years ago. Alex continues: "Whether it's projection mapping or painting with light or using 3D head scanning and printing, it's all towards creating something visually resonating. For me, it's not about the technology being championed as much as it's not about seeing techniques in make-up. It's much more beautiful to me when you 'feel' the art first and almost don't notice that any one part of technology or technique is involved. It's just a seamless flow of visual stimulus." ••• posted on Instagram - https://instagr.am/p/CN1LIfEL_ik/