(Image: Dear Kate 2014 campaign)
via LinkedIN:
For centuries, “ideal” body types have been established, promoted, and made the standard until new, “trendier” body types replace them. This system is being quickly overturned. It is not a secret that every person’s body is unique. Marketing initiatives launched by several companies have capitalized on this reality and have popularized positive body images, illustrating that being different is normal and okay. These campaigns have been large successes, if measured by a rise in consumers and increase in company profit, and are smart advertising moves that should be adopted by all companies.
Discover brands--who have benefitted by taking the positive but risky turn to be more ‘real’--creating successful marketing campaigns that resonated with their audience and their own, unique natural selves. Find out who has done it beyoutifully right here.