Nov 13, 2025
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AEO helps your brand appear in AI generated answers. dijitul plans, structures, and optimises your content so answer engines can find, under
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How to Rock online. An interview with "DijitulDave"
So a few weeks ago I got to interview Dave Hartshorne from Dijitul. Dave's a super cool guy with a real handle on how to run a successful business while maximising social platforms.
He gives some great insights here into his business and how to use social to the fullest.
Can you describe Dijitul and what you guys do?
Primarily we are a Web Development company, specialising in Web Design, eCommerce, Software Development and Search Marketing. Dijitul was the brainchild of Olly and myself which we launched after providing online advertising services to the performance and tuning industry.
You've built a good following and successful business online. Given all the options available in social media, online marketing etc. what did you decide to do first and why?
Both being the entrepreneurial type we actually started our business life by building an online advertising site to help businesses within the performance and tuning industries which turned over around £12,000 in its first year and was a brand new idea. With that market taking a tumble in 2010 we moved into working closely with key clients we had met and provided them with websites or online shops to get them online, from there Dijitul was born, we started promoting locally and within a few years had a huge client base and a reputation to be reckoned with, we really just kept growing and growing...
You're known on Twitter as 'DijitulDave' but your company also maintains an official business account. What made you decide to do this and which gets better engagement with your potential clients?
Well, I have dijitul tattooed on my right hand and have done nothing but bang on about Dijitul for years and one day I bumped into an old friend at a bar who just said eyup its DijitulDave, from there it simply just stuck. A lot of companies now know me as Dijitul Dave which for me is brilliant as the word Digital covers alot of what we do and I think its quite catchy..
So you've been on line for a while now. What's the biggest mistake you made while building your brand on line?
Being too vocal on Twitter and tweeting certain things that should probably have stayed personal, not to my clients, I have never lost a client or know of any reason that we have not been used because of this however I did once offend a client when I voiced my opinion about the unemployed.
You're actively building your brand on Twitter but you also have a company to run. What tips do you have to help people juggle social media and actually doing the work?
Train someone up and let them do it. You can sometimes be that close to your own business to know what's best, leave it for someone else to manage who you have trained :-)
I want to say a big thanks to Dave for taking the time to do this interview with me and if you haven't yet, check out the man himself on Twitter!