Over the last 40 years Dimexon has grown to become a globally trusted and respected player in today’s diamond industry. As both a DTC Sightholder and Rio Tinto Select Diamantaire, Dimexon has been recognised by some of the leading mining houses, a reflection of Dimexon’s emphasis on quality and integrity and providing them with a broader and more consistent supply of diamonds. Dimexon are one of the largest players in the industry, producing consistent, quality polished diamonds along with exquisitely designed and crafted jewellery.
PLOUTON has supported Dimexon’s expansion through a variety of services, including opportunity identification by consumer, market and product, market knowledge and marketing strategy. In 2010 PLOUTON were tasked with producing a new corporate marketing campaign, building on previous work while reinforcing Dimexon’s USP of Future Leadership.