Dior is a very famous House in Fashion and Perfumes, known for the exceptional craftsmanship of its fashion collections, high-end perfumes and cosmetics. To strengthen the strong emotional link with Millennials fashionistas and key clients, Dior wanted to create an outstanding experience to explore the brand content. The main objective was to trigger the interest of their consumers for the perfume and make-up categories, while expressing the modernity of the brand.
DigitasLBi Paris had been briefed by la Maison Dior to breathe new life into the customer experience. The Labs was chosen to design and manufacture Dior Eyes, the most innovative and ergonomic virtual reality helmet in the world. Users of the Dior Eyes will enjoy 360° visits in the backstage of the fashion show or iconic Dior places.
Dior Eyes is an avant-garde virtual reality helmet. Designed for men but also and especially for women. Matte, shiny, polished, leather and gold: the textures and colors are perfectly mastered and contribute to express the timeless elegance of the Dior House.
With its creative audacity and conquering spirit, Dior widens the gap in the digital innovation field by creating its first own virtual reality headset called “Dior Eyes”, the world¹s first combination of VR imagery technologies and sound recording in 360. This project was the first proof of concept for a futur final product.
Scope : Creation / Design / Electronic - PCB Design, prototyping and production / 3D printing / Android code
Credits
Creative Technologist: Nicolas Petremann, Stephane Allary, Julien Terraz
