And one more comparison of the Direct Dye Lifter (DDL) with 20vol and no heat for half an hour. It lifted out 20+ refreshes of color (5 months worth). No, my hair didn't feel any different. Yes, I did color over what was lifted. Yes, my hair had build up of 5+ brands of hair color (pravana, joico, manic panic, kenra, etc.) No, it doesn't affect virgin hair (from what I found, I bleached my roots.) Yes, it is ONLY FOR PROFESSIONALS! 👀 I bought my packets at the Salon Centric show - but I know Cosmo prof also has them. #Malibu #ddl #malibuddl #directdyelifter













