Nov 6, 2014
Why are 74% of all new products flopping in Asia Pacific?
Why are 74% of all new products flopping in Asia Pacific? What about spending more $, people & time on business model innovation?
One of the best ways to overcome price pressure is through new products and still almost three quarters of all new products miss their profit targets according to a recent study of 1,600 managers across 40 countries in Asia Pacific (Tacke, et al, 2014). We all know we need to focus more of our $, people and time on innovation but how much are we spending solely on new products and product…
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