I'd like your opinion on something if you don't mind.
A previous mentor who I was very close to (and has since passed away) taught me that I shouldn't sell my magic but give it freely. I've realized since then that it's really each individual's choice whether or not to do so, but I can't seem to shake the skeevy feelings when I think of selling my own work, even though the money would definitely help. That said, I am less sure that it's from that previous line of thinking and more to do with the fact that I have never been a sales person.
How does one start selling their magical wares and protect against burnout (from putting too much energy into what they make and sell), and how do you keep from someone using the energy you put into it to turn it against you?
This is a very good question and a good example of how it can be a difficult process to grow out of our first set of lessons. It's true what they say about first impressions - they're hard to get past, and it takes some doing to reset your thinking to adjust to new information. So it's good that you're already doing that reconsideration. Be patient with yourself and keep at it!
As for selling one's work, there's another old adage that holds true here - If you're good at something, never do it for free. Lots of witches make some kind of income from their craft, whether it's tips from readings or teaching workshops or selling physical wares. There's nothing wrong with it, but some witches do frown on the practice out of personal preference or a tradition-based perspective.
(Personally, I think the idea smacks of classism and elitism, since disenfranchised and economically-disadvantaged people have traded in charms and divination and other magical practices as a source of income for centuries and many continue to do so, but I digress....)
As for selling your wares, I'd suggest approaching things from a practical angle. Start small, decide what you want to sell, price your components, pay yourself for the time it takes to make things, and research similar items to get an idea of a fair price range. Don't go overboard with your first set of equipment or component purchases - it already takes a long time to make the money back, so don't put yourself into a huge hole right off the bat. (I made that mistake years ago with candlemaking.)
There are lots of options for selling wares online that don't require you to be a salesperson, but you will need to keep good records, stay organized, and do your own marketing. Be realistic about what you can handle as far as production, engagement, and shipping entail. I recommend selling from stock as opposed to doing custom orders. This naturally depends on what you're selling, but it's easier to sell from a pre-made stock of items than to get buried in orders you have to find time and energy to make after the fact.
Look into sites like Shopify and Squarespace and the like for your platform. Make sure you create accounts on several payment sites so your customers have lots of options. Take good clear photos of your wares that show them in the best light and give a good idea of color and size.
If you feel up to it, you can also look into live markets in your area. I've had a lot of success with witch markets, flea markets, and craft fairs, even though they require a fair investment of time and energy. If you decide to do this, keep an eye toward presentation, remember that visibility is key, and practice your pitch ahead of time so you can just spit it out like a recording instead of overthinking what you're saying.
As for the energy issue, it helps to pace yourself when you're making things. Don't try and do it all at once or you'll burn yourself out and it will become a chore. Starting small and not overcommitting definitely helps. If you're going to put a particular magical effect into an item, use small amounts of energy and intention and let the components do the heavy lifting.
For example, I make little bottle charms for various purposes. When I make them, I focus on a general good-will blessing for the pieces, allowing the herbs and crystals to retain their potential energy for future use. Whoever purchases the charm can then put their own energy into it for the designated purpose.
Think of it like using an eyedropper versus a bucket. You don't need to douse everything to make it work. Put just a drop or so of intention and potential into each item and let it brew. The person who buys it can take on the responsibility of fully charging the item when they're ready to use it.
I honestly don't worry about people using the energy in my wares against me. That's not really how that works. Energy can have a signature, but it doesn't work the same as a taglock. It's not like I'm handing over a lock of hair.
Also, I don't think most witches make a habit of buying things from people just to try and harm them through magic. Tiktok makes everyone paranoid with these claims of rampant baneful magic that can be aimed through pictures of workings or screen names or what have you. People simply don't have that much time on their hands and even if they did, they'd have a helluva time directly the magic effectively without a clear target.
In any case, if you're worried, a simple set of protective wards should take care of things. Include a reflective layer that turns away incoming magical harm or unwanted spells and you should be fine.
If you have any specific questions or would like recommendations for suppliers, let me know. Hope this helps and best of luck with your business!