#distributedcontent

[everythingisdisrupted]

“A lot of Internet video, especially from traditional media organizations, has evolved in a way that mimics the structure of TV,” said Matt Vree, Vox’s executive producer of video. Under that model, large teams take an assembly-line approach to creating a video, where each person has a specific role and the person who writes a script is not the same person who edits the video or publishes it to the Internet. By contrast, “the Vox team works like independent YouTubers.” For any given video, a single person is responsible for the entire production process, from pitch to publication. “What’s made our team thrive is that we were scrappy at the beginning,” said Joss Fong, senior editorial producer and Posner’s first hire. Each person hired is “expected to have skills in all these areas. We’ve hired people at different levels, but when you set the expectation, people rise to the occasion. Every one of our team members has gotten up to speed on the process. You can’t not be invested, because it’s your idea, and you’re coming up with the design and look of it. It’s not an assignment that’s been passed down the line.”

http://www.niemanlab.org/2016/04/inspired-by-independent-youtubers-wary-of-cable-vox-com-takes-its-explainer-mission-to-video/

[johanvoets-blog]

Tussen pixels en papier schakelen? Tuurlijk joh! Deze week @marjolijn in de Adformatie met een lekker stuk over #distributedcontent en #sxsw