Ok so just saw the phrase "romance books are becoming fast fashion" and I just want to throw my "erm, actually" into the ring. And yes I know this is apparently a few months old, but I don't have tiktok and am very behind on the times.
Anyway it's not that romance books are BECOMING fast fashion, it's that certain romance books that are fast fashion are becoming more popular.
There have always been mindless romance novels, and I AM NOT saying that in a bad way. Fabio romance books, or as my grandmother called them "bare shoulder books", were very popular in the 80s and 90s. The idea of the "dime store romance" has been around forever, but because there has been/is poor record keeping and archival knowledge and discussion and all that, they've basically been pushed to the side and forgotten about.
It's no surprise that they are getting popular now. "Mindless stories" are popular because they are an escape. You don't have to think about everything going on you can just read and be happy for these little characters. With everything going on, more people are turning to an escape.
And now we're so interconnected, you can hear from everyone around the world all the time. So even larger communities form around these types of books, and the communities are more well known. And now people are shocked that there are communities around books that have always existed but they just made fun of. And don't get me started on the "booktok/dark romance = bad".
In short, these books have always been around but you're just hearing about them for the first time. Also protect and document "bad" or "non-substantial" art. We've only been writing shit down for roughly 5,000 years, and that's about peanuts to all of human history. I KNOW we have lost so much more from not holding onto things we deem "non important".








