#dmacp3

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Concept Development

I'd like to create a basic, stylized 3D sculpture using Blender, such as a geometric vase, abstract shape, or minimalist figure. The goal is to design a virtual art piece that can be integrated into real-life environments. The link between the virtual and physical realms occurs when the viewer uses their phone or tablet to see the sculpture created in Blender placed within their physical surroundings.

Technical Resarch

Designing the 3D Model: In Blender, create a basic yet visually interesting 3D model that would look good in a real-world environment. Focus on smooth geometry, clean lines, and aesthetic appeal that can be easily visualized in a physical space like a living room or a garden.

Export to AR Format: After finishing the model, export it in a file format that supports AR, such as .glb or .gltf, which can be used in AR platforms like Google’s ARCore or Modelviewer.

AR App Integration: AR apps, like Adobe Aero or Modelviewer with AR Foundation, to place your 3D model in the real world. You can test how it looks on different surfaces and lighting conditions in your physical environment using your phone’s camera.

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Unreal Garden

Onedome, 2019

This interactive AR experience allows visitors to explore a digitally enhanced environment filled with 3D holograms and augmented reality art. Visitors wear AR headsets to see and interact with virtual flora, fauna, and other fantasy elements layered over the physical space, blending reality with imaginative digital landscapes.

The Unreal Garden fuses real-world physical space with digital content, creating an interactive, shared mixed reality experience that evolves as visitors move through it.

The Unreal Garden at E3

Onedome’s 6,000-square-foot Augmented Reality Experience to Debut at E3 2019

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Rain Room

Random International, 2012

In this installation, participants walk through a room where it constantly rains, but advanced motion sensors detect their presence, stopping the rain directly above them. This creates the illusion of walking through rain without getting wet. The experience is enhanced by carefully controlled lighting and spatial sound, making visitors feel immersed in a virtual environment despite being in a physical space.

The project uses physical elements like water and light, controlled by digital technology, to create a surreal, interactive experience that responds to visitors’ movements in real time.

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Reactland

Nike, 2018

Nike’s Reactland campaign allowed customers to enter a virtual world by running on a treadmill in-store. Participants wore a motion-sensing vest and saw themselves in a 3D-animated game world displayed on a large screen. As they ran, their avatars moved through virtual environments inspired by the real-world city where the store was located.

This project connected physical exercise with an immersive virtual experience, engaging users through a digital avatar that mirrored their movements in real time.

Nike React: Reactland | Wieden+Kennedy

An immersive experience that gamified the in-store product trial.