Three Benefits How The Correct Email Delivery Solution Can Benefit Your Company
Since its invention nearly five decades ago, email has become one of, if not the most important modes of business communication. Its sheer ubiquity stems from the open-ended nature of the platform, which makes sending and receiving messages quick and easy.
But that open-endedness comes at cost: email is usually the first point of entry for a cybercriminal looking to get access to company data, and it’s also the most common point of failure. As many as 9 out of 10 data loss incidents involve some sort of phishing attack. This can happen when an individual opens an email from the attacker, clicks on a malicious link or provides sensitive information, compromising company security.
In the world of email, deliverability is paramount. When you can’t get your mail out to customers, you’re cutting off communication, which hurts both your business and your brand. So how do you reconcile the two concepts: security and deliverability? With DMARC, that might just be possible.
DMARC is a protocol created to deal with email domain spoofing and unauthenticated mail coming from unverified sources. It’s a standard built on top of existing technology, adding feature that have become an industry standard. There’s three major benefits to DMARC that boost email security and deliverability:
Reporting:
With DMARC implemented, domain owners receive reports concerning the email they send on the internet. The reports offers a comprehensive overview of all the email being sent through a domain. It gives you an insight on who is receiving the emails, from where the messages come from, what messages are not verified, and what percent of emails are correctly verified. This is crucial information that can help businesses make more informed decisions about what they are doing with email communications.
Control:
Before DMARC, if an email failed authentication, it would either be rejected by the email server or sent to spam. This was automatic, and the domain owner had no control over what happened to the email. But when you deploy DMARC, you get the option of setting your policy to one of three settings: reject, quarantine, and none. Depending on your choice, email that fails validation gets rejected, goes to spam or continues into the inbox.
Delivery Rate:
When you implement DMARC, you’re showing that you’re committed to preventing email spoofing and phishing. This is reflected with an increase in your reputation as a safe and trustworthy domain. Email receiving servers keep track of this and use it to determine whether or not your email reaches its destinations. By boosting reputation, you’re increasing deliverability, which can only mean good things for your business.
DMARC not only benefits the email receiver, but is crucial to the sender’s domain reputation. For companies that wish to grow and expand their business ventures, they can gain by implementing DMARC. It’s a protocol with two major facets. It blocks spoofing of your domain by unauthorized third parties, but the most valuable facet is that it verifies your valid emails and gives delivery precedence into the recipients’ mailbox. It is more likely that legitimate marketing emails will be consigned into to inbox and not into the Spam or Junk Mail folder.
Using an application like PowerDMARC, domain owners can easily implement DMARC and secure their domain. We’ll handle the DMARC side of things so you can focus on what’s most important: your business.
About Us: PowerDMARC is an email analytics software platform that offers All-In-1 solution for securing email and domain infrastructure. Being an affiliate of Global Cyber Alliance, the company strives to ensure individuals and businesses are safe against phishing and email compromise. With our unique anti-spoofing solution and email authentication tool, we have helped several companies in safeguarding their outgoing mail flow. Our tool allows customers to effortlessly configure the DMARC, DKIM, and SPF records for authentic domains and email services. The tool is designed at assisting companies to take security measures promptly to guarantee more vigorous email security. For more information visit https://powerdmarc.com/.