70 years ago, in 1956, Dodge marketed a car specifically at women. The Le Femme was an option pack for the Lancer two-door hardtop. The cars were finished in two-tone white and "Heather Rose" and came with colour-coordinated accessories. This included a pink calfskin leather purse, a matching vinyl raincoat, rain bonnet, and folding umbrella, all featuring the same pink rosebud pattern found on the seats.



















