#dotson commercial

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Graincraft Ad Campaign

Love that’s passed down

Graincraft is America’s largest independent miller of commercial flours. Because the company is made up of three great millers, Grain Craft actually has a 100 year history in the industry.

Widgets & Stone partnered with Grain Craft to develop the look and feel for a new ad campaign. With keen guidance from Grain Craft leadership, the creative team landed on designs and photography that bring their great products into view with contrast and depth.

“Just like a recipe that’s passed down with love from one generation to the other, there’s a shared passion for flour as it’s delivered from the hands of our farmers to our millers, and finally, to our bakers.”

Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Art Direction & Design: Mark Slawson; Writing: Jacob Biba; Photography: Dotson Commercial.

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Optimism and Opportunity

PEF Annual Report

PEF is an independent, nonprofit, community-based organization that for over twenty‐five years, has provided training, research and resources to teachers, principals and schools in Hamilton County and surrounding areas. Their mission is simple: to increase student achievement so all students succeed in learning and in life.

Widgets & Stone worked closely with Shannon Edmondsen of PEF to tie the human story in with the statistical data and tell the impact of the foundation during the 2016 year. Mandy Lamb and Mark Slawson used photography and hand lettering to quickly bring together information in an easily understandable manner visual.

Creative Direction: Mandy Lamb; Design: Mandy Lamb and Mark Slawson; Writing: Lindsay Gaff; Photography: Dotson Commercial.

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Every Product Tells A Story

Product Brochure Design

The Widgets & Stone team worked closely with Mannington Commercial & Residential and Dotson Commercial Photography to produce a product brochure for the 2016 Surfaces Trade Show. Design Director Mandy Meredith led the overall aesthetic and developed an inventive solution for new products in development that proved difficult to acquire for photography.

The end result is a lively and diverse overview of the Mannington line of products.

Creative Direction: Mandy Meredith; Design: Liz Tapp and Laura Michael; Photography: Grant Dotson.