Feb 20, 2016
As part of France's campaign to reduce biowaste, the country is trying to change attitudes to one handy little customer: the doggy bag.
#GourmetBags are France's attempt to rebrand the #doggybaggy, to reduce restaurant #foodwaste by addressing culture. Read the article, and lines between, for:
- assumptions about pre-existing perceptions, and therefore means to change
- financial burden if this doesn't work out
- parallels to the beautiful, but oddly funded, marketing of our liquor stores in Canada.