10 tips: How could Facebook Check In be valuable to your business?
How Could Your Business Boost Facebook Engagement Through Check Ins? Everybody is currently focused on the creation of great content to increase engagement and reach on the Facebook page. It has been widely reported that Facebook has again changed their post algorithm. This has caused a drop in the organic reach. For most businesses, this means paying Facebook for boosting posts, to maintain the same level of reach that they had before. Since Facebook obviously needs to stay profitable, they always need to find the best strategies without hurting their paying customers. It is likely that there will random future updates to all aspects of the Facebook reach. Many people are still focused on the number of Likes that they have on their Facebook page. The number of Likes has become an indicator of the success of your business. There is no doubt that Likes are important. However, with the latest algorithm changes from Facebook you can only reach a total of 5 – 10% of your Likes when you post organically. If you intend to reach more you need to boost. In other words, only 1 out of 10 people will see your organic post. The other nine people will not see it. What is the alternative to boosting a post for creating engagement? You have many alternatives, but Facebook Check In is one of the most underestimated. There has not been much focus on Facebook Check In. However, Facebook Check In represents an important option for all physical businesses. If you run a shop, restaurant, cinema, or hotel, the Check In is an amazing tool! Here are 10 tips and facts on how your business could benefit from Facebook Check In: 1. Who can use Facebook Check In? The answer is simple; everybody. However, you need to have a place where people physically visit you. We’re talking about all type of shops, hotels, restaurants, hairdressers, etc. 2. How do you activate Check In? The answer to this question isn’t obvious. Many Facebook pages that are connected to a physical location have not activated the Check In functionality. It’s very simple to activate, if you follow these steps:
You need to be the administrator of the page you will activate Check In for.
Go to the page and click on the Edit page in the Admin Panel.
In the dropdown menu you click on Update Page Info.
The Category needs to be Local Businesses (this is important)
You need also to fill in an address and tick for Show map, check-ins and star ratings on the Page.
(Keep in mind that it could take a few hours to update in the Facebook system). 3. What exactly happens when people are Checking In? When Check In is activated on your Facebook page, your business will appear on the Facebook account to your visitors. When a visitor clicks on the Check In button on their mobile, Facebook carries out a search for nearby places. The closest place appears on the top of the list, and it’s simple to click on your business to check in. The visitor can then select if the Check In should be visible only to friends or the public, before finally checking in. 4. What are the benefits of Check Ins? There are two major benefits of the Facebook Check In. Your visitor shows that he or she is at your location. This is visible to the friends or the public. This is a great marketing tool for you since one of the strongest factors when deciding where and what to buy, are what your friends did. If your friend visited a restaurant, it is likely that you will choose the same restaurant. The other major benefit is that Facebook allows you to give something back when people Check In. This is the creation of loyal customers who will be motivated to visit your location again and again. 5. How do you get people to Check in? One of the main reasons why Facebook Check In is not used more, is the lack of knowledge of how to do it efficiently. People need to know about Check In and you need to inform them. The two best ways of informing people is in all kind of marketing and at your physical location. In your location, you set up banners informing people about the Check In offer. In everything from Facebook Ads and posts to newspaper ads and email signatures you include;
Check In on Facebook in our store and you will have a free dessert when you buy a dinner!
Check In on Facebook in our store and you will have 10% discount!
6. Motivate even more people to use Check In! You should really be tempting people to Check In when they’re visiting you. There should not be any reason whatsoever for not checking in. You should consider that all Check Ins as being extremely valuable. People Checking In spread the word about you and what you offer. They tell this to their friends, who trust them. And they do it for free. They also do it again and again. When they Check In they are also likely to Like your Facebook page. You should offer great Check In deals often and remind people to Check In all the time. 7. Your customers can also review your business I’m sure that you have seen the stars just below the company name on a Facebook Page. Your customers can review your business by awarding one to five stars and posting comments. When you have loyal customers Checking In, it’s likely they will give you a really great review. 8. Inform your employees It’s very important that your employees are aware of how the Check In function works and how they should handle potential problems. Let your employees act as potential customers and Check In a couple of times. This will show everybody how it’s working. You should also discuss any kind of unusual incidents that may occur. This can include what the employees should answer when people ask to have the Check In offer or when forgot their mobile phone etc. 9. Always keep the Check In “gift” in stock This is not hard to do if you offer a discount or something similar. However, if you offer a free product, free dessert or free coffee it’s a bit different. Always make sure that you have the Check In “gift” in stock. You should keep in mind that the demand could be much higher than you expected. You should always have a backup solution in order to avoid having unhappy people. Let’s say you offer a free ice cream to all people Checking In AND buy for at least USD 20 worth of products. If you run out of ice cream, you should have something similar to offer. 10. Boost Check Ins using Check In display One of the most efficient ways to get people Checking In us to use a physical display in your location. We have created droplikes.com to help with that. With Droplikes you use an iPad as a physical display at your location. Try Droplikes free for 30 days by clicking here.