AVS autonomous innovation chip Promote the new motive force of the trade
The dragon brilliant little Electronics Co., Ltd. of Shanghai has been since established, through the hard struggle and researching and developing continuously of 5 years, have made the achievement of attracting attention very much in the fields of audio frequency and video of the national standard. AVS standard has been since accredited issuing by the country in March of 2006, the AVS DS1000 series chip products which dragon's brilliant little electronics corporation has already developed, can apply to the IPTV TV, ground digital television, moving video terminal, direct broadcasting satellite receiving, high definition TV, vehicle carried receiving system,etc. extensively.
AVS needs the corresponding system and cooperates and pursues as a new standard and technology, so, popularize and employ needing common cooperating and efforts of the whole industry chain. While AVS canonial products are popularized, the dragon brilliant little Electronics Co., Ltd. of Shanghai has already launched close cooperation with visiting the manufacturer from head to foot, and got positive cooperation and support of numerous system producers, among them AVS head end manufacturer unites information source, ENVIVIO, Shanghai Guangdian Electric Group group,etc., it is terminal for set-box have producer Changhong, at broadcasting and TV, day cypress, North Korea song, Chinese time, Tsing-Hua University strength shutting, departments new,etc. Company, its cooperative platform is SIGMA DESIGN, SUNPLUS, ST, FIJISU, C-NOVA, ZORAN,etc. too. By the end of last year, the dragon brilliant little Electronics Co., Ltd. of Shanghai has already participated in ground radiovision projects based on AVS such as Sichuan, Hangzhou, Shanghai, Taiyuan, Baoding,etc., some places have already been started to run in the commerce. The fact proves, the program based on AVS standard flows and flows and holds 6-10 more to mark the clear program under the equal bandwidth more than the program based on MPEG-2 standard.
At the broadcasting and TV CCBN exhibition of March 20 this year, the dragon brilliant little Electronics Co., Ltd. of Shanghai carried on AVS all applied all-round shows too. Among them " on the basis of one pair of ground wireless high definition TV exhibition with systematic national standards of country " The whole match that sensational, exhibit the field for 3 days the field is full, the personnel watching it are watertight. It is attracted that consumer's picture high definition is clear and smooth, the professional personage in the industry is subdued by AVS canonial maturing status. Regional the intersection of broadcasting and TV and department, move, it runs the intersection of department and coming to understand and consult AVS standard and implement personnel to be in an endless stream even. We can say AVS has become a great bright spot on this CCBN, it is a direction of industry's development of national audio frequency and video of the future.
AVS that the brilliant little electronics corporation of dragon of Shanghai researches and develops decodes the chip, its another large advantage lies in the saving of expenses of patent. AVS is a compiled code standard of the information source of second generation of China's independent intellectual property right, he should be obviously superior to MPEG-2 standard on code efficiency; Development of own industry of this country of protection that can be maximal too on the patent policy. It is reported AVS will be regarded as the most master standard that China IPTV adopts in the future. At present, IPTV compiled code standard which China adopts mainly has MPEG-4, H.264 and AVS standard with independent intellectual property right. The operator adopts MPEG-4 and H.264 standard to pay the huge patent fee to the patent holder. Though MPEG-LA has reduced the patent fee of the demoder, begins to incorporate one more yard of patent fee of devices into own forces, it count to operator collecting, exceeding dollar of expenseses every year according to program, subscriber, local transmitting station. In addition, the terminal user needs to pay the expenses of 0.04 dollars of each program too. And the patent fee standard of MPEG-2 is 2.5 dollars for each decoding equipment, patent fee of H.264 is a multitude of names even more, provider and operator,etc. want, charge to content, for example 25 million user above operator of rank need to pay 300,000 dollars first every year, even broadcasting the program longer than 12 minutes each time should collect the patent fee. And AVS charges only to the demoder, a demoder needs only one yuan.
We are convinced, rely on AVS advantage in technology and intellectual property right two, can accomplish development and completion of the industry chain of audio frequency and video of China in AVS standard, add new motive force and energy for Chinese enterprises. The dragon brilliant little Electronics Co., Ltd. of Shanghai will make great efforts for this mission too.