Caritas Challenge Proposal
Proposal
I aim to make teenagers understand what people in poverty have to go through each day with the Caritas Challenge. I will be using the Mighty K as my main theme for the Caritas Challenge. I really want to emphasize on the determination, mental and physical exhaustion, poverty stricken people have to go through in order to survive each day. I think by using the mighty K challenge, I will be able to make teenagers understand and live the experience so they will know first hand what it's like to be poor.
I will be using stopmotion to create the video, and I'm planning to create it by drawing each scene because I don't want to be reliant on photo models. In order to capture my audience's attention, I'm planning to guilt trip them first by impacting them negatively at the start. The opening scene will be a teenager watching television on the couch in the lounge and a charity ad comes on. The next scene will be that they ignore it, and the voiceover will clarify that. This is done in order to make the viewer (teenagers) feel relatable to the video so they will be like; 'Oh I do that.' The next scenes will be of people running, swimming, walking, cycling, for 24 hours, and it will show their stamina slowly deteriorate. There will be a voice over covering the entire video continuing the story.
My intended audience for this project is teenagers and I chose them because my Caritas Logo is made with them as the target audience, and also because at that age when they have everything, most of them are ignorant to the other bad things that happen every day in this world.













