One of the reasons we chose to infuse our glosses with vitamin E is that it acts as an antioxidant, which means it fights against the skin cell damage believed to be caused by free radicals. Free radicals are molecules in the body that may harm the cellular processes. Our lips are exposed free radicals via pollution and ultraviolet rays from the sun.
Beyond its effects as an antioxidant, vitamin E is also believed to protect skin from damage directly caused by ultraviolet rays. Your lips are often exposed to the sun and don't contain the protective pigment melanin, so choosing a lip care product such as Duchess Lip Gloss which contains vitamin E can help protect your lips during the day and possibly repair damage after the day is done
So the gist is as an ingredient in lip gloss, vitamin E may help you maintain the soft, youthful texture of your lips!
If your lips are dry or chapped, vitamin E alone probably won't be able to provide much relief. So if you want to soothe your ailing lips we recommend a sugar scrub followed by lip care products that include moisturizing ingredients, such olive oil or beeswax.