CrowdSourcing through Social Media
Crowd Sourcing means the community, in this sense, people on social media platforms, contributing to a project, usually in the form of information, advise, opinions and in most cases, money.
Crowd Sourcing, from my point of view can be divided into two simple types, monetary and informative.
Monetary Sourcing
As stated in the name itself, monetary sourcing involves receiving funds from the community to fund their projects be it individually or from a company. There are platforms made specifically for the purposes of crowd funding, which allows users to create and market their ideas, without the monetary constraints. Platforms such as KickStarter and GoFundMe. KickStarter is platform which allows individuals with small funds and big ideas to make their products into a reality by showing the public an idea of their project. GoFundMe on the other hand, markets itself as a more light-hearted platform, for users to obtain funds from the public to celebrate personal occasions or start miniature charities for people in need.
Speaking of charities, ever heard of MrBeast on Youtube?
He started a movement last year called TeamTrees, and this year, he started another one called TeamSeas. TeamTrees started off with Mark Rober (ex-NASA Engineer), and MrBeast (businessman and youtuber) as a small movement with his fans to plant trees for every dollar donated, but after partnering with the Arbor Day Foundation, the movement exploded and celebrities such as Elon Musk donated staggering amounts, up to one million dollars. The duo's initial goal was to raise 20 million dollars and plant 20 million trees, worldwide. As of right now, TeamTrees has raised 23 million dollars in total and the planting is still going on worldwide, while still accepting donations.
TeamTrees video:
TeamSeas is a similar project by the two that started off about a week ago that promises to pick up one pound of trash (0.4kg) from the ocean for every dollar donated. This time, the duo are partnering with the charities Ocean Conservancy and The Ocean Cleanup and their goal is to remove 30 million pounds of trash (14 million kg) by the end of 2021.
TeamSeas video:
(PS, don't know if I am allowed to put links to their charities here but if you want to donate for a good cause, just go to teamseas or teamtrees on google and you'll find em :D)
Informative Sourcing
Informative sourcing consists of users giving feedback or acting as play testers for the website and or application that is being made.
Platforms such as Testlio allows creators to post their creations and receive constructive feedback to better them. There are other websites such as Innocentive and Openideo that promotes themselves as user testing websites, but there are just too many websites out there, all for different purposes. Such as games (EA Playtesting), products (uTest), and even designs (99Designs), obtaining feedback while protecting the rights of the creators.
Risk of Crowd Sourcing
Every good thing has it's risk and crowd sourcing is not all good. Creators are not bounded by contracts in a lot of the more prominent websites, such as KickStarter, Scams are common in these situations where they obtain valuable feedback and money and run away with it, leaving the audience with disappointment. In one of the biggest failures in KickStarters, the Montrex Watch project raised 61 thousand dollars and blamed the backers for their downfall and fail to release the product to the public. In a more open and blatant scam on KickStarter, "It's All Good" was a comedy movie that raised 76 thousand dollars and the crew ran away with the money.
All in all...
There is no denying that crowd sourcing via the internet, and by relation, social media, is good. There are some risks involved certainly, but that's what encourages creators or companies to take risks and go crazy with their ideas. I believe if these websites bind their creators with contracts, people and companies will be scared to be innovative and make new interesting inventions, not available on the market.
Thank you for coming to my QUACK talk, will be here again next week.















