Personalized Content and Consumers
Have you ever wondered how would it be like to read content online and each content is exactly how you like to consume, perhaps short, crisp with a lot of data, analysis and graphs or elaborate, detailed source citings with links to each and a lot of predictive ‘what if’ scenarios included or even a bit emotional and talking about how it would affect the human side of things? The best part of it, these all varieties of flavour of content type is actually from the same publisher on the same topic. Wait a minute, did I just describe personalized dynamic content creation? Is it even possible? I believe so yes! We are talking about harnessing the power of machine learning, artificial intelligence and content management to provide us with the most unique experience of our times.
Let's look into the first interactive movie of our time, Late shift here while watching a movie, with an interactive poll among the viewers the outcome of the movie can be changed. Many passionate arguments have happened in the past where mass does not agree with the ending of a movie or a story. Many times the storyteller has more than one ending in mind but can only implement the one he thinks would be most popular and everyone gets to see his vision. Now finally mass will have a voice as they watch, and perhaps they will get to see a different storyline each time they view it with a different audience. I find this extraordinary and thrilling.
With the application of the same logic and extending it to personal profiles of individuals and combining it with the power of AI+Machine learning, it would be possible to create greater engagements by media companies. The end customers could be media professionals themselves like journalists and authors who would now need lesser time to find an appropriate image or a quote to go with their thought/opinion piece. It could be a news agency providing personalized content to each of its readers and now have a highly engaging content. We can imagine this extended to even corporates who are trying to send the right message to each of their website visitors. Now they can truly show content relevant to the visitor based on their profile and achieve a higher conversion rate when comes to marketing to sales leads.
Have you seen such a solution in the market already? I could not locate one, but I look forward to finding one soon and I will be updating this post.