#e3events

[dexters-gaming-zone]

Here are some of the games I’m looking forward to playing. Can’t wait to see what Sony has to offer. #microsoft #e3events #gamereleaseconfirmed #gearsofwar5 #haloinfinite #division2 #tunic #wehappyfew #fallout76#cuphead2 #dyinglight2 #tombraidershadowofthetombraider #vidoegames #xboxone #gamers #nerd #nerdstuff #nerds #sony

[dexters-gaming-zone]

Who’s ready for E3 tomorrow? Here’s a helpful reminder schedule for E3 events.#e3events #nintendo #microsoft #sony #gamers #videogames #xboxone #ps4 #nerds #nerd #nerdstuff

[wesuperhuman-blog]

E3events ‘Personal Branding & Content Strategy’

My E3events experience by Karim. Hi my name is Karim, co-founder of Superhuman. My first experience with #e3events was when I joined the live open office hour together with my business partner Andries. We registered for the hangout and all of our questions were extensively answered by Sun van Denbrande. Sun had clear answers and advice for us and our business. We immediately noticed that being able to learn from someone like Sun, who has a lot of business experience, was one effective way to accelerate the development of us on a personal and professional level. That is why we decided to attend the ‘personal branding & content matters’ event on the 18th of July in 2015 in Amsterdam, that was hosted by Myra Colis and Sun. I once had a workshop about personal branding and I even got a certificate of it. But my knowledge was not up to date so I was looking forward to learn a lot about personal branding at the event, as well as meeting new like-minded people. Same goes for content strategy. I did a lot of self-study on content marketing and strategies but I never actually implemented these strategies because I didn’t know what strategy would support my business best. Five steps to build your personal brand The first speaker at the event was Greet Bunnens. She looked very professional and had a good way of presenting herself. She made me aware why personal branding is so important. If I want to separate myself from my competition and dominate my market, then I need to build a strong personal brand so that people will buy from me because they trust me and like me who I am as a person. Being authentic was a very important key aspect of having a great personal brand. Content strategy Timi was the second speaker and she talked about content strategy. I spoke with Timi before the event started and after a few minutes I already knew that I would learn a lot from her. Content strategy is a crucial but often overlooked component in business. She mentioned that it was important to give a lot of value to your (potential) customers in your content instead of mainly focusing on selling them your product. Also, actively engaging with your (potential) customers on social media is an effective way to become a true social business. Another thing I found interesting was that she mentioned that people are getting busier and busier in life. They get marketed to 5000 times a day and you need to make sure that your content is of the highest value that you can provide so that they will choose to do business with you and your company instead of one of those other 4999 companies. This event was a great experience and offered a lot of value. I realize more and more that these types of events help me develop myself and my business much faster. I also met a lot of cool like-minded people that I exchanged contact info with.   After the event I felt I definitely increased my knowledge about personal branding and content strategy. Not only did I have a much clearer vision about how I needed to brand myself, my company and why I should use a good content strategy for my business, I also got a handout from Greet and Timi so that we could implement what we learned straight into my business! Thank you Myra, Sun & #e3events !

[wesuperhuman-blog]

Personal Branding & Content Matters.

“Hi, I am Andries and I am Superhuman...”

After joining the Google Hangout Open Office and meeting Sun Van denbrande during the live session, me and my partner in crime Karim Boutouta, decided to attend the event: Personal Branding & Content Matters hosted by #e3events very own Myra Colis and Sun van den Brande. I studied Communication & Multimedia Design, so I already know quite a lot about these subjects. But hey, that was already 3 years ago! Back then everything changed rapidly - revolution after revolution. So, I was very curious to find out if anything has changed since then.

Personal Branding

The first presenter was Greet Bunnens from Belgium and she gave us insights to “Get Noticed, Attract Clients, Enjoy Freedom”. Like I learned in university, you have to start with an analysis of yourself. After that you will have to define your target group, make personas, develop scenarios, etc and find out who your ideal client is. Then you will address the client’s issue and prove that you are the solution. Eventually you’re going to have to find the right strategy to convince your potential client into using or buying the product/service. And in the end you will have to deliver your message through the right content and media channel. Her five steps to building a brand are almost the same to the method I had learned during my course. So it’s interesting to see that old methods are still applicable and it helped me refresh my memory on how to apply it to my own company, which I’ll definitely do!

Another interesting thing for me was building a fanbase, because in our business it will definitely be of good use to have a solid fanbase. Back then, we often used the Apple vs Android and Playstation vs Xbox cases, to proof that fanbases can really help to build your brand. We already experienced that some people would want to wear our Superhuman clothing or like everything we post. Those are the people that ‘know us, like us and trust us’. I think we will have to hand out some free stuff to some of our most loyal clients to reward them a bit ;)

Content Crusader

The second speaker was Timi Stoop-Acala and she was there to give us insights in Content Strategy. It got very noisy during this speech and I was unable to fully concentrate on this subject. Fortunately, the most important thing to me I remembered: Focus on the content your client wants to see. So sell less, educate more and help them out. She recommended to find a way to become the leading content authority in the niche you are in. One smart and nice way to generate content she recommended was using the FAQ of the clients, to create videos for example. I already knew this by self-learning, but during my education we mainly focussed on showing as many features of our product/service as possible. So, it’s interesting to see that there is a certain shift in this area.

It was a very useful afternoon for me, because it helped me refresh my memory about Branding and Content. Also, the hand-outs we received from Greet (BRAND) and Timi (Content Brand Strategy) are going to be very useful to unlock Superhuman’s full potential.