How to Be Successful with Google Ads
https://seotechguestblog.com/2018/12/13/how-to-be-successful-with-google-ads/
Have you prepared the content for your ad and already imagine how does your website attract visitors? This perspective looks very promising, but in order to make it happen, you need really good advertising and … Google acceptance. Your ad will have to meet certain standards – otherwise, it will be rejected, Google will suspend your domain, and in the worst case – will permanently suspend your account. Check what to do to avoid it.
What does Google require from ads?
Google Ads advertising policies focus on four different areas. This is: prohibited content, technical and editorial requirements, prohibited practices, and restricted content. In this text we will focus on editorial requirements – you can read about other categories in another of our previous entries.
Why are Google’s advertising policies?
Google’s advertising policies have been introduced to ensure convenience and user satisfaction on the one hand, and to make it easier for advertisers to run effective campaigns on the other. Each ad, prior to approval, is thoroughly verified for compliance with the current Google Ads advertising policies. Only after such verification can it appear to the eyes of Internet users.
Google expects advertisers to have legible, professional ads leading to content that meets their needs and interests. What exactly do these concepts mean to Google? What editorial requirements must the ad meet to be considered correct and valuable by Google?
Clear, understandable content
First of all, Google will require users to provide high-quality content. Advertisements must be clear, understandable and meaningful, as well as closely refer to the nature of the company’s operations and the features of its products or services. The advertising text must be based on specific, clear promotion rules, it can not be too vague. It must contain correct data (including, first of all, name and address), as well as high-quality graphical, video or audio elements. Quite importantly, Google expects both great quality in the ad itself and the content on the landing page.
Easy identification
Each ad must contain the names of promoted products or services. This also applies to animated ads – in their case, the data enabling the identification of the company and products may appear, for example, in the last frame of the film. The text is too vague, also one that seems incomplete or cut.