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How a D2C Beverage Brand Drove 82% Orders Growth on BlinkIt in 30 Days Using Unified Ad Manager

This blog is a look at what changed when structured campaign management replaced manual processes, and what the data showed one month later.  

Here’s some background for you. 

A fast-growing beverage brand was running keyword and product listing campaigns on Blinkit across multiple cities in India. While the brand had an established product catalogue and a reasonable ad budget, their campaign performance was inconsistent. 

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Why Should Brands Pay Attention to Perfect Page Analysis or Content Benchmarking?

A Perfect Page Analysis is a complete overview of the brand’s product listing across ecommerce platforms like Amazon, BigBasket, Flipkart, etc. Generally, it evaluates the content aspects such as usage of top-performing category keywords, title, bullet points, product description, content placement, presence of product images/videos, SEO friendliness of title, rating, and review count.

The character and word limitations might alter across platforms; however, the approach might remain almost similar.

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Ecommerce Analytics: How MENA Quick Commerce Brands Can Win On Digital Shelf

Ramadan reshapes daily life in the MENA region, and quick commerce brands feel the impact instantly. 

It is a period of cultural reset – daily routines change, eating schedules shift, social gatherings become more frequent than usual, and everyone plans their days around Iftar and late-night meals. This further changes how people shop, especially on ecommerce platforms. They expect deliveries in minutes, not hours or days.  

But speed is not the only thing that matters at this time. During Ramadan, quick commerce platforms become a necessity.

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How a Unified Platform Cuts Hidden Costs of Ads Across Ecommerce Marketplaces

Aditya was running a festive campaign for his brand on top eCommerce marketplaces and quick commerce platforms. He sets the bid for a specific keyword, schedules the campaigns, and goes to sleep. 

Meanwhile, their competitors reduce the bid cost and get a better position than them. Till the time he sees that and optimizes his campaigns, his competitors have captured the eyeballs.  And in addition to it, he is struggling to keep an eye on all the platforms at the same time.  

During peak season time, brands cannot take the risk of losing visibility. But managing cross-platform campaigns manually is like floating on two boats like Aditya. Your human eye will definitely miss something.  

This is the hidden cost of managing ads across multiple marketplaces separately. 

So, now the question is – How should a performance manager manage ads across Amazon, Flipkart, Blinkit, and others without logging into 5 different dashboards? 

Let’s find that out. 

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