10 Best Ecommerce Reporting Tools for 2025
For any online business to succeed in the fast-paced digital marketplace of today, data-driven decisions are essential. Advanced reporting tools are essential for e-commerce companies to track sales, keep an eye on consumer behavior, improve marketing tactics, and increase overall productivity. With 2025 approaching, it's imperative to use the best ecommerce reporting tools available to stay ahead of the competition. We'll look at the best ecommerce reporting tools in this article to assist you optimize your company's growth and simplify your data analysis procedures.
Ecommerce reporting: what is it?
In order to make well-informed company decisions, ecommerce reporting involves collecting and evaluating data regarding online sales analysis, customer behavior, and website or app performance. To find out how effectively your company is performing online, it involves monitoring key performance metrics including revenue growth, average order value, engagement, and conversion rates.
Why Do You Need Ecommerce Reporting Tools?
Ecommerce reporting tools help businesses to collect, analyze, and visualize critical data, enabling data-driven decision-making. Here are some key benefits:
Improved Decision Making – Access to real-time analytics helps businesses make informed decisions.
Customer Insights – Recognize the tastes, purchasing trends, and behavior of your customers.
Sales & Revenue Tracking – Monitor daily, weekly, and monthly sales performance.
Marketing Performance Analysis – Analyze how successful marketing initiatives are.
Inventory Management – Keep track of stock levels to avoid overstocking or understocking.
Now, let’s dive into the best ecommerce reporting tools that you should consider in 2025.
1. Google Analytics 4
Google Analytics is best for small to large ecommerce businesses that remains one of the most powerful ecommerce reporting tools. It provides deep insights into customer interactions, allowing you to measure website performance and track conversions effectively. With predictive analytics and AI-driven insights, GA4 helps businesses anticipate customer trends and optimize marketing efforts.
Key Features:
Advanced event tracking for user behavior
AI-powered insights
Custom reporting dashboards
Smooth interaction with Search Console and Google Ads
2. Whatsdash
Whatsdash is a specialist tool for digital marketing reporting that helps agencies and marketers gather data from analytics systems, social media platforms, email marketing platforms, and advertising campaigns, among other sources. Also have an ecommerce reporting solution. For easy understanding, it turns these data into aesthetically pleasing dashboards. To experience it’s capabilities firsthand, please have a peek. This comprehensive tutorial offers everything needed to combine all of the insights into an engaging dashboard.
Key Features:
Save time & effort with seamless workflows
Get started with easy-to-use templates
Custom reporting dashboards
Integrate all your client data easily
Frequently updated integrations
Create impactful, data-driven,flexible, customized dashboards
Instantly access relevant insights with ready-made templates
Personalize your campaign performance tracking
Simplify reporting and maintain consistency
3. Shopify Analytics
Shopify Analytics is generally for shopify store owners. It offers to shopify merchants a built-in solution to track store performance. This tool provides real-time reporting on sales, traffic sources, and customer activities. Additionally, Shopify’s reports help businesses optimize their marketing strategies and identify profitable customer segments.
Key Features:
Sales and traffic reports
Customer behavior insights
Real-time data tracking
Integrated marketing analytics
4. Tableau
Tableau is a business intelligence and data visualization platform that helps users analyze data effectively. It simplifies unprocessed data and transforms it into interactive, comprehensible graphics. Tableau is an accessible solution for both technical and non-technical users since it allows users to generate reports, dashboards, and data stories without requiring a deep understanding of code.
Key Features:
Interactive dashboards
Drag-and-drop analytics
AI-powered insights
Seamless integrations with ecommerce platforms
5. Klaviyo
Klaviyo is a cloud-based tool for marketing automation that gives companies insights based on data. Klaviyo, which was created mainly for ecommerce companies, uses sophisticated segmentation, automation, and predictive analytics to assist organizations in customizing their marketing plans. Klaviyo's data visualization features are among its most potent features; they enable companies to make defensible judgments based on real-time analytics.
Key Features:
Customer segmentation
Automated reports
Email and SMS analytics
AI-driven marketing insights
6. Power BI
Microsoft created Power BI, a business analytics tool that lets users share insights, visualize data, and make data-driven choices. It easily connects with a number of data sources, such as third-party apps, cloud services, SQL databases, and Excel. Power BI makes data analysis and reporting easier with its sophisticated capabilities and user-friendly interface.
Key Features:
Advanced data analytics
AI-powered insights
Customizable dashboards
Cloud-based reporting
7. Looker
Looker is a modern data analytics platform that enables businesses to explore, analyze, and share real-time data insights. Acquired by Google in 2020, Looker seamlessly integrates with Google Cloud and other major cloud data warehouses. Unlike traditional BI tools, Looker uses a unique modeling language called LookML, allowing organizations to define data relationships and create reusable models for more consistent reporting.
Key Features:
Real-time data analysis
AI-powered insights
Custom data modeling
Integration with Google Cloud
8. Metrilo
Metrilo is a customer retention and sophisticated analytics platform that offers comprehensive insights into the success of e-commerce businesses. Store owners can gain a real-time understanding of customer behavior, sales trends, and marketing efficacy thanks to its user-friendly data presentation.
Key Features:
Customer retention analytics
Ecommerce funnel tracking
Cohort analysis
Real-time performance monitoring
9. Databox
A cloud-based platform for business analytics and data visualization, Databox assists companies in combining data from many sources into an interactive dashboard. It makes data analysis more approachable and perceptive by integrating with a variety of marketing, sales, and financial applications.
Key Features:
Custom dashboard creation
Mobile-friendly reporting
Data integration with multiple sources
Automated alerts
10. Crazy Egg
Crazy Egg was created to assist companies in comprehending how consumers engage with their websites. With the help of its many data visualization tools, website owners may efficiently optimize their sites by seeing a clear picture of user activity. Crazy Egg makes complex data easier to understand by emphasizing visual representations of user involvement, in contrast to typical analytics solutions.
Key Features:
Heatmap analysis
A/B testing capabilities
User session recordings
Conversion optimization tools
How to Choose the Right Ecommerce Reporting Tool
Your unique business needs, financial constraints, and level of technical expertise all play a role in selecting the right analytics tool. Every ecommerce reporting solution should be carefully considered, taking into account how well it aligns with your ecommerce objectives and current technological capabilities. Take into account these elements before choosing:
Ease of Use: Choose a tool with an intuitive interface that doesn’t require extensive technical knowledge.
Integration: Ensure the tool integrates with your existing ecommerce platform (Shopify, WooCommerce, Magento, etc.).
Customization: Look for customizable reports and dashboards to suit your specific needs.
Real-Time Analytics: Opt for a tool that provides real-time insights for faster decision-making.
Pricing: Evaluate the cost and whether it fits within your budget.
Conclusion
Investing in the right ecommerce reporting tools is essential for scaling your business in 2025. Whether you need advanced data visualization, real-time tracking, or customer behavior analysis, the tools mentioned in this list offer the best solutions for every type of ecommerce business. By leveraging these powerful reporting tools, you can optimize your marketing efforts, enhance customer experiences, and drive sales growth in the competitive ecommerce landscape.
Which ecommerce reporting tool do you use? Let us know in the comments!