What is PPC Advertising? - ecommprofessionals.com
PPC stands for "Pay Per Click" (paid search marketing). It is a form of Internet Marketing which involves bidding to have your products ad to appear on the top of respective search engine results pages (SERPs) when people search for products or brands. If someone clicks on your ad, you will be charged for that click. You can set a daily budget for this type of advertising, and you will only be charged for clicks through the end of the day. This method of online advertising is popular because it is easy to implement and relatively inexpensive compared to other online marketing strategies. A PPC campaign consists of three things:


















