#effie us

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In One Sentence: Yusuf Chuku, Global CSO, VMLY&R

October 12, 2020

In one sentence, what is the best advice you can offer marketers today?

Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.

In one sentence, how do you define effective marketing?

There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.

Yusuf Chuku served on the Final Round Jury for the 2020 Global Effie Awards and Effie Awards United States competition.

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In One Sentence: Eric Weisberg, Global CCO, Doner

September 28, 2020

In one sentence, how do you define effective marketing?

Data is not “the new creative”; the effective campaigns of tomorrow will sit at the intersection of art AND science.

In one sentence, what is the best advice you can offer marketers today?

Never let measurement be a crutch for magic; any brand can incrementally improve ROI, but the great ones do it with passion and purpose, not just precision.

Eric Weisberg served on the Final Round Jury for the 2020 Effie Awards United States competition.

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In One Sentence: Catherine Davis, Chief Marketing & Communications Officer, Feeding America

August 31, 2020

In one sentence, how do you define effective marketing?

Creating relevance that drives business growth, which requires an intimate understanding of your core audience; their attitudes, behaviors, and underlying core values; and a willingness to have a strong point of view.

In one sentence, what is the best advice you can offer marketers today?

Inspire passion; in a constantly changing and often chaotic environment, it is the only way to create a meaningful role in people's lives.

Catherine Davis served on the Final Round Jury for the 2020 Effie Awards United States competition.

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In One Sentence: Robert Sundy, Head of Brands & Marketing Services, Whirlpool Corporation

August 24, 2020

In one sentence, what is the best advice you can offer marketers today?

In addition to the core marketing competencies of yesterday, being a marketer today is truly a team sport that requires you to remove friction across your organization so the consumer doesn't feel it.

In one sentence, how do you define effective marketing?

Effective marketing causes a consumer to act and vote for your brand with their endorsement, wallet, voice or heart.

Robert Sundy served on the Round One Jury for the 2020 Effie Awards United States competition.

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In One Sentence: Taylor Wiegert, VP, Planning Director, The Martin Agency

June 29, 2020

In one sentence, what is the best advice you can offer marketers today? 

Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.

In one sentence, how do you define effective marketing?

The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.

Taylor Wiegert served on the Round One Jury for the 2020 Effie Awards United States competition.

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Five Effie Winners Featured in 2019 Effie U.S. Series with MediaPost

October 3, 2019

In its 2019 Effie Case Study Series, MediaPost showcases a selection of winning cases from the most recent Effie Awards United States competition.

This year’s cases represent the most effective marketing across a variety of industries & business challenges.

“Ask the Cloud” by Google Cloud & MullenLowe U.S. How Google Cloud got the attention of CTOs through a product demo inside of a product demo. 2019 wins: Silver (Software & Apps)

“The Blank Page” by Chicago Sun-Times & Ogilvy How the 174-year-old Sun-Times saved itself by leaving its front page blank. 2019 wins: Gold (Small Budgets – Products); Bronze (Media Innovation – Existing Channel); Bronze (Carpe Diem – Products)

“Prescribed to Death” by National Safety Council & Energy BBDO How National Safety Council brought attention to - and fought misconceptions of - the national opioid epidemic. 2019 wins: Gold (Disease Awareness & Education: Non-Profit); Silver (Brand Experience: Live); Siver (Small Budgets – Services); Bronze (Carpe Diem – Services)

“IHOB” by IHOP & Droga5 How IHOP proved to the world that they took their burgers as seriously as their pancakes. 2019 wins: Gold (Restaurants); Silver (Carpe Diem – Services)

“Bullsh*t-Free Eggs” by Vital Farms & PREACHER How Vital Farms combatted “cage-free egg” myths with their pasture-raised alternative. 2019 wins: Bronze (Packaged Food)

Visit the Effie Case Database to browse all 2019 Effie Awards United States Winners & Finalists >

Call for Entry for the 2020 Effie Awards U.S. competition is open. Learn more >

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In One Sentence: Jim Carlton, Chief Creative Officer, NA, Geometry

August 5, 2019 

In one sentence, what do you believe will be the greatest opportunity for the next generation of marketers? 

Balancing humanity in a data-driven, targeted messaging, algorithm-absorbed world. 

Jim Carlton served on the Final Round jury for the 2019 Effie Awards United States competition. 

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In One Sentence: Katie Keating, Co-Founder & Co-CCO, Fancy

July 22, 2019 

In one sentence, how do you define effective marketing? 

Effective marketing is brave, inspires self-expression, builds connections between consumers, and drives love and loyalty for the brand. 

Katie Keating served on the Final Round Jury for the 2019 Effie Awards United States competition. 

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