#effiehellas

[psambrakos]

Ogilvy Greece is named Agency of the Year at the Effie Awards Hellas for a third time in a row, winning the Grand Effie for Lacta's "Don't Ever Leave Me," as well as 4 Gold, 5 Silver, and 2 Bronze Effies for clients including Cosmote, Nescafe, Eurobank, Toyota, and IKEA. Lacta was also named brand of the year, while Mondelez Hellas was named Marketer of the Year. 🙏Thank you to all our clients and 👏 congratulations to our amazing teams. #OgilvyGreece #EffieHellas #EffieAwards (at Lake Vouliagmeni) https://www.instagram.com/p/Cf7TsshrM8W/?igshid=NGJjMDIxMWI=

[psambrakos]

Act For Love - Lacta | Our Work | Ogilvy

Lacta, the brand that for ages has been a symbol of love in Greece, invited people to "embrace all flavors of love", in a campaign that became the number 1 trending topic on Social Media, sparked a hot public discussion about diversity and inclusion and despite the threats for a boycott, increased sales by 13.5% Learn more about Ogilvy’s Customer Engagement & Commerce, Social Media capabilities at Ogilvy.

Bravery pays big. It’s been two years since we first created this important campaign and after winning “Campaign of the Year” last summer at Ermis Awards, now it got the Grand Effie at this year’s Effie Awards Hellas and is being recognised across the world, thanks to the global Ogilvy website and social media channels. I’m thankful for my colleagues, our client and everyone involved in this campaign, grateful that we had the chance to do such an important piece of work, for the brand I’ve been most associated with throughout my career. Onwards!