#effies

[sabeenahmad]

[dimefritz]

El Sacrificio: De McCann Santiago para Greenpeace.

La dificultad de una ola se mide por su altura, la velocidad del viento y el arrecife.

Pero en Chile, la construcción desregulada de centrales eléctricas a carbón desde 1970 convirtió a la cuna del surf chileno en la ola más peligrosa del mundo. Todos los días se emite carbón, arsénico y ácido sulfhídrico en una escala que contamina todo en un radio de 50 km, convirtiendo a la playa de Quintero en una zona de sacrificio.

El torneo de surf más peligroso del mundo, donde se necesitaba usar máscaras antigás por seguridad en un ambiente altamente tóxico.

[readersdiarymag]

@EffiePakistan is honoured to have @MKDigitalPR as the *Digital PR Partners* at the first EFFIE AWARDS in Pakistan. #effiepakistan #effieawards #effies #effieworldwide #MKDigital #PAS #PakistanAdvertisersSociety #advertising #PakistaniAdvertising #AdvertisingInPakistan #Creativity https://www.instagram.com/readersdiarymag/p/BxG6s_FBiuZ/?igshid=2zcnx2hv5crl

[alexgrn65]

Vintage Matchbooks Princess Diana Prince Charles John F Kennedy Stamps Alfred Mathews Matches

For just $18.24 11 vintage match books. 3 stamp match books featuring John F. Kennedy, Princess Diana and Prince Charles and a revolutionary scene. 3 Alfred Ma…

For just $18.24 11 vintage match books. 3 stamp match books featuring John F. Kennedy, Princess Diana and Prince Charles and a revolutionary scene. 3 Alfred Mathews match books. The Flames Coffee Shop. Vahls Restaurant. Effies Coffee Shop. Ranch House and 9 Fisherman's Grotto. They all appear unused except for The Ranch House. Add them to your collection. All sales are final and as is. Thank you for looking. You may also love this: https://www.etsy.com/listing/249529353/vintage-no-name-boutique-sin-nombre?ga_search_query=matches&ref=shop_items_search_4

[effieworldwide]

November 7, 2018

In October 2018, nine Effie Awards programs held their annual galas to recognize ideas that worked: Ecuador, LATAM, EURO, New Zealand, Panama, Chile, Mexico, Poland, and Brazil.

The winners and finalists from these competitions will factor into the 2019 Global Effie Index, which will rank the most effective agencies, brands, and marketers worldwide based on achievement in the 2018 Effie Awards competitions. The 2019 Effie Index will be announced early next year.

Below, read more about October’s galas and view the winner lists.

2018 Effie Awards Ecuador – Oct 2 2018

22 trophies awarded in 14 categories – 9 Gold, 6 Silver, and 7 Bronze.

Effie Ecuador celebrated its 15th annual competition, with over 500 marketing and advertising professionals attending the ceremony in Guayaquil. The Grand Effie was awarded to Tramontina del Ecuador S.A. and Santuario for the “Ex novatos de la cocina (Former Kitchen Rookies)” campaign.

Winners

2018 LATAM Effie Awards – Oct 4 2018

80 trophies awarded in 33 categories and  – 28 Gold, 27 Silver, 25 Bronze.

The third annual LATAM Effie Awards ceremony was held in Cartagena. The Grand Effie was awarded to David Buenos Aires for their campaign “Super Promo Noblex” for Newsan. Sancho BBDO was named Agency of the Year, BBDO was named Network of the Year, and Coca-Cola earned the title of Marketer of the Year.

Winners | Finalists

2018 Euro Effie Awards – Oct 16 2018

20 trophies awarded in 15 categories – 8 Gold, 5 Silver, and 7 Bronze.

This year’s winning brand and agency teams represented seven European countries. Ogilvy earned the title of Agency of the Year following five wins, including the Grand Effie for “The Mud Soldier” with Social.Lab Belgium and Visit Flanders.

In the Positive Change categories, three Gold trophies were awarded to Jung von Matt & EDEKA, MullenLowe London & Art Fund, and Wunderman Antwerp & Child Focus.

Winners

2018 Effie Awards New Zealand – Oct 18 2018

72 trophies awarded in 18 categories - 17 Gold, 27 Silver, and 28 Bronze.

DDB Group was named Most Effective Agency of the Year following their Grand Effie win for “Imagine” with Lotto NZ and a total of 21 wins for campaigns including “Refreshingly Different” with Coca-Cola Amatil and “Fight for Territory” with Lion, among others.

Anti-cyberscamming campaign “Re:scam - The World's Most Unhelpful Chatbot” by Netscape and DDB Group won 9 awards, securing the Marketer of the Year title for Netscape.

Winners & Finalists

2018 Effie Awards Panama – Oct 18 2018

8 trophies awarded in 6 categories - 2 Gold, 5 Silver, and 1 Bronze.

At the second annual Effie Awards Panamá ceremony, the Grand Effie was awarded to Visa and BBDO Panamá for “Visa débito una tarjeta para todo (Visa debit card for all),” in addition to one Gold award in the Financial Cards category. Nestlé and McCann Panamá also won big, taking home three of the remaining seven awards presented.

Winners

2018 Effie Awards Chile – Oct 23 2018

42 trophies awarded in 23 categories – 8 Gold, 16 Silver, and 18 Bronze.

At the 28th annual Effie Awards Chile ceremony, the Grand Effie was awarded to Polla Chilena de Beneficencia and Young & Rubicam Chile for their “Ya eres millonario (You are already a millionaire)” campaign. Santander was named Advertiser of the Year and Young & Rubicam Chile was named Agency of the Year.

Winners

2018 Effie Awards Mexico – Oct 24 2018

47 trophies awarded in 20 categories – 13 Gold, 16 Silver, and 18 Bronze.

At the 19th annual Effie Awards Mexico gala, Nómades and Cuauhtémoc Moctezuma Heineken took home the Grand Effie for the "Te hace falta ver más bax 2017 (You need to see more bax 2017)” campaign. The first class of Effie College winners were also recognized during the ceremony.

Winners

2018 Effie Awards Poland – Oct 29 2018

55 trophies awarded in 24 categories -- 13 Gold, 26 Silver, and 16 Bronze.

The 19th annual Effie Awards Poland ceremony was held in Warsaw. Saatchi & Saatchi IS earned the title of Most Effective Agency following wins with packaged meats company JBB Baldyga, and Wavemaker earned the title of Most Effective Media House following wins with IKEA and Huawei.

Winners

2018 Effie Awards Brazil – Oct 31 2018

39 trophies awarded in 18 categories – 14 Gold, 13 Silver, and 12 Bronze.

At the 11th annual ceremony, Suno and Santander took home the Grand Effie for the “Black Week Santander” campaign following two other wins – a Gold in Financial Services and a Silver in the Special Promotions category. Other top winners include AlmapBBDO with five wins and Coca-Cola with four wins.

Winners

Related posts

November 2018 Gala Recap: Argentina, MENA, Germany, + 9 more >

August-September 2018 Gala Recap: Australia, UK, Uruguay + 2 more >

[effieworldwide]

October 2, 2018 

In August and September 2018, five Effie Awards programs held their annual galas to recognize ideas that worked: Australia, Uruguay, Sri Lanka, United Kingdom, and Belgium.

Among the achievements:

The Effie Awards UK program awarded its first-ever Grand Effie to grocery store chain Lidl and TBWA\London for “How Lidl Grew A Lot.”

Effie Uruguay held its 10th annual gala.

MullenLowe Sri Lanka was named the Most Effective Agency in Sri Lanka.

Supermarket chain ALDI achieved effectiveness across markets, taking home two trophies in the UK competition and four in the Australia competition.

The Effie Awards Belgium competition launched the “Media Mentions,” special recognitions for excellence in media strategy.

Below, read more about recent galas and view the winner lists.

2018 Effie Awards Australia – Aug 30 2018

38 trophies awarded in 19 categories – 10 Gold, 14 Silver, and 14 Bronze.

Taking home the title of Effective Advertiser of the Year was ALDI Australia, which won a total of four Silver trophies for its work with BMF. CHE Proximity was named Effective Agency of the Year, with one Gold and 5 Silver wins for its work with Velocity and Swann Insurance.

The Grand Effie was awarded to Host/Havas and Defence Force Recruiting, for their long-term rebranding and recruitment campaign.

The two top-performing categories were “Original Thinking” and “Long-Term Effects,” with a respective 5 and 4 trophies awarded in each.

Read More | Winners

Photo courtesy of The Communications Council Australia/Effie Australia.

2018 Effie Awards Uruguay – Sept 7 2018

26 trophies awarded in 15 categories – 3 Gold, 12 Silver, 11 Bronze.

At the 10th annual gala, the Grand Effie was awarded to “La Ópera y los Fiambres” by Establecimiento Juan Sarubbi & Publicis Impetu. The team also took home two Gold, three Silver, and one Bronze Effie.

Winners

Photo courtesy of AUDAP/Effie Uruguay.

2018 Effie Awards UK – Sept 19 2018

14 trophies awarded in 9 categories - 5 Gold, 6 Silver, and 3 Bronze.

The third annual Effie UK gala was marked by its first-ever Grand Effie, awarded to Lidl & TBWA\London for the “How Lidl Grew A Lot” campaign.

adam&eveDDB was named Most Effective Agency of the Year, with six cases this year achieving winner or finalist status. John Lewis and Aldi UK shared the title of Most Effective Marketer of the Year.

First-time winners included Yorkshire Tea (Bronze, with Lucky Generals), Beano (Silver, with Red Brick Road), the Glasgow School of Art (Bronze, with J. Walter Thompson London), and The Automobile Association (Silver, with adam&eveDDB).

Read More | Winners & Finalists

2017 Effie Awards Sri Lanka – Sept 21 2018

MullenLowe Sri Lanka was named Most Effective Agency of the Year, winning two Silver and one Bronze Effie. The Phoenix Ogilvy Group (comprised of Phoenix Ogilvy, Ogilvy Media, and Neo@Ogilvy) was the most awarded group of the night. 

Photo courtesy of Sri Lanka Institute of Marketing (SLIM)/Effie Sri Lanka.

2018 Effie Awards Belgium – Sept 27 2018

17 trophies awarded in 8 categories -- 1 Gold, 4 Silver, and 12 Bronze.

This year’s Effie Awards Belgium competition awarded one Gold trophy to Belgian bank Bolero and Kuntsmaan.

TBWA won three out of the four Silver trophies awarded, for its work with McDonald’s, Telenet, and KBC Insurance.

The twelve Bronze trophies awarded included representation from many categories and industries, including automotive (Volvo with FamousGrey), banking (ING with mortierbrigade), packaged foods (Continental Foods with LDV United), and non-profit (Child Focus with Wunderman). Six campaigns were recognized with “Media Mentions” for excellence in media strategy.

Furthering Effie’s educational mission, Effie Belgium also partnered with BMW to sponsor gala tickets for 50 students and young professionals.

Read More | Winners

Related posts

November 2018 Gala Recap: Argentina, MENA, Germany, + 9 more >

October 2018 Gala Recap: LATAM, EURO, Ecuador, + 6 more >

[worknatework]

I do a business.

[webjanet-blog]

Celebrating work that works

Having just finished judging the North American Effies in New York, I can't help but feel inspired by the work, and confident in the future of our industry

The work always inspires. Every show I judge introduces me to new ideas that make me envious, and eager to do increasingly better work for my own clients.

But it's the discussions with other judges that inspire my confidence in the future of our industry. Packed with CMOs, CEOs, presidents and a wide range of other senior leaders across clients and agencies, every point of view is represented. Client. Planning. Creative. Media. And at the end of individually reviewing the work, we all discuss it.

Some things we were all in violent agreement on. Others brought passionate and opposing points of view. But all of it brought robust and intelligent conversation that added to the experience.

We don't all define "great creative" in the same way, but we do all recognize that good work should WORK for the brand. It should move the needle. The beauty of the Effies is that the effectiveness of the work outranks all other variables.

What was perhaps most interesting is that great creative work didn't always work the best. But the things that worked the best? They always had great creative. That's a brain twister to think about, but essentially great creative is always a critical component of great work, but not all on its own. Of course we have award shows for great creative work, too. And we could all point to the things we knew would win big there. But a bit more alchemy is involved in creating campaigns that also actually make a difference for a brand, and therein lies that beauty of the Effies.

Therein also lies my confidence in the future of our industry. Because every single one of the judges I met was invested in the process, and in recognizing only the work that really delivered results.  And they discussed it with such fire and passion, that you couldn't help but be a bit humbled by it all.