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El Sacrificio: De McCann Santiago para Greenpeace.
La dificultad de una ola se mide por su altura, la velocidad del viento y el arrecife.
Pero en Chile, la construcción desregulada de centrales eléctricas a carbón desde 1970 convirtió a la cuna del surf chileno en la ola más peligrosa del mundo. Todos los días se emite carbón, arsénico y ácido sulfhídrico en una escala que contamina todo en un radio de 50 km, convirtiendo a la playa de Quintero en una zona de sacrificio.
El torneo de surf más peligroso del mundo, donde se necesitaba usar máscaras antigás por seguridad en un ambiente altamente tóxico.
@EffiePakistan is honoured to have @MKDigitalPR as the *Digital PR Partners* at the first EFFIE AWARDS in Pakistan. #effiepakistan #effieawards #effies #effieworldwide #MKDigital #PAS #PakistanAdvertisersSociety #advertising #PakistaniAdvertising #AdvertisingInPakistan #Creativity https://www.instagram.com/readersdiarymag/p/BxG6s_FBiuZ/?igshid=2zcnx2hv5crl
For just $18.24 11 vintage match books. 3 stamp match books featuring John F. Kennedy, Princess Diana and Prince Charles and a revolutionary scene. 3 Alfred Ma…
For just $18.24 11 vintage match books. 3 stamp match books featuring John F. Kennedy, Princess Diana and Prince Charles and a revolutionary scene. 3 Alfred Mathews match books. The Flames Coffee Shop. Vahls Restaurant. Effies Coffee Shop. Ranch House and 9 Fisherman's Grotto. They all appear unused except for The Ranch House. Add them to your collection. All sales are final and as is. Thank you for looking. You may also love this: https://www.etsy.com/listing/249529353/vintage-no-name-boutique-sin-nombre?ga_search_query=matches&ref=shop_items_search_4
November 7, 2018
In October 2018, nine Effie Awards programs held their annual galas to recognize ideas that worked: Ecuador, LATAM, EURO, New Zealand, Panama, Chile, Mexico, Poland, and Brazil.
The winners and finalists from these competitions will factor into the 2019 Global Effie Index, which will rank the most effective agencies, brands, and marketers worldwide based on achievement in the 2018 Effie Awards competitions. The 2019 Effie Index will be announced early next year.
Below, read more about October’s galas and view the winner lists.
October 2, 2018
In August and September 2018, five Effie Awards programs held their annual galas to recognize ideas that worked: Australia, Uruguay, Sri Lanka, United Kingdom, and Belgium.
Among the achievements:
The Effie Awards UK program awarded its first-ever Grand Effie to grocery store chain Lidl and TBWA\London for “How Lidl Grew A Lot.”
Effie Uruguay held its 10th annual gala.
MullenLowe Sri Lanka was named the Most Effective Agency in Sri Lanka.
Supermarket chain ALDI achieved effectiveness across markets, taking home two trophies in the UK competition and four in the Australia competition.
The Effie Awards Belgium competition launched the “Media Mentions,” special recognitions for excellence in media strategy.
Below, read more about recent galas and view the winner lists.
I do a business.
Celebrating work that works
Having just finished judging the North American Effies in New York, I can't help but feel inspired by the work, and confident in the future of our industry
The work always inspires. Every show I judge introduces me to new ideas that make me envious, and eager to do increasingly better work for my own clients.
But it's the discussions with other judges that inspire my confidence in the future of our industry. Packed with CMOs, CEOs, presidents and a wide range of other senior leaders across clients and agencies, every point of view is represented. Client. Planning. Creative. Media. And at the end of individually reviewing the work, we all discuss it.
Some things we were all in violent agreement on. Others brought passionate and opposing points of view. But all of it brought robust and intelligent conversation that added to the experience.
We don't all define "great creative" in the same way, but we do all recognize that good work should WORK for the brand. It should move the needle. The beauty of the Effies is that the effectiveness of the work outranks all other variables.
What was perhaps most interesting is that great creative work didn't always work the best. But the things that worked the best? They always had great creative. That's a brain twister to think about, but essentially great creative is always a critical component of great work, but not all on its own. Of course we have award shows for great creative work, too. And we could all point to the things we knew would win big there. But a bit more alchemy is involved in creating campaigns that also actually make a difference for a brand, and therein lies that beauty of the Effies.
Therein also lies my confidence in the future of our industry. Because every single one of the judges I met was invested in the process, and in recognizing only the work that really delivered results. And they discussed it with such fire and passion, that you couldn't help but be a bit humbled by it all.