In April & May 2019, celebrations were held to honor winners of the 2019 regional APAC Effies, as well as national Effie Awards competitions in Russia, Pakistan, Peru, and Singapore. The Effie U.S. program held its 50th Anniversary Gala on May 31, during which the Effie Awards U.S., Global Effies, and 5 for 50 Award winners were announced.
The winners and finalists from these competitions will receive points towards next year’s Global Effie Index, which annually ranks the most effective agencies, brands, and marketers worldwide.
PepsiCo was named “Most Effective Marketer of the Year,” BBDO Moscow was named “Most Effective Agency of the Year,” and SLAVA was named “Most Effective Independent Agency of the Year.”
A winner conference was also held following the gala to promote learning within the Russian marketing community.
Ogilvy and Vodafone were named “Agency Network of the Year” and “Brand of the Year,” respectively, following their Grand Effie win for “Vodafone Sakhi.”
The title of “Most Effective Independent Agency of the Year” was also awarded for the first time in Effie Awards India’s history. KOO-KI was granted this title following three wins for Hiroshima Prefecture’s “Oyster Kanji Dictation” with co-lead agency I&S BBDO.
At the inaugural Effie Awards Pakistan celebration, the Grand Effie was awarded to “The Bridal Uniform” by UNWomen & BBDO Pakistan, which brought visibility to the issue of child brides in Pakistan.
Unilever Pakistan and Coca-Cola Pakistan shared the title of “Marketer of the Year,” and Ogilvy Pakistan was named “Agency of the Year.”
The Grand Effie was awarded to BCP, TBWA Peru & OMD for the “Contigo capitán” campaign.
Other awarded campaigns included Backus ABInBev & McCann Lima’s “En Rojo de Todos” and Costeño Alimentos SAC & Wunderman Thompson Perú’s “Galletas de Arroz Costeño.”
The Gold-winning cases in the 2019 competition included “Shape Our Tomorrow” by Early Childhood Development Agency, Ogilvy Singapore & Geometry Global Singapore and “Share in the true spirit of Ramadan” by McDonald’s Singapore & DDB Group Singapore.
The effort receiving the most awards was “KFC Brand Turnaround” by KFC & Ogilvy Singapore with three Silver Effies.
Winners | Gala Photos
50th Annual Effie Awards Gala – May 30 2019
Effie Awards United States, Global Effie Awards, 5 for 50 Award
During Effie’s 50th Anniversary celebration in New York City, 123 trophies were awarded to the 2019 Effie Awards United States winners, including the Grand Effie to “It’s a Tide Ad” by Procter & Gamble and Saatchi & Saatchi NY. The campaign also took home two Gold Effies.
Global Effie Awards were presented to three winning teams, including a Silver to “1JBR: It’s Not for Everyone” by Dubai Properties, FP7/McCann Dubai and Magna Global UAE.
The winners of the 5 for 50 Award for enduring effectiveness were also revealed: Apple, Unilever’s Dove, IBM, Mastercard, and Nike.
Effie Awards United States Winner List | Global Effie Winner List
In February & March 2019, Effie Awards Galas were held in Finland, Slovenia, and Croatia.
The winners and finalists from these competitions will receive points towards next year’s Global Effie Index, which annually ranks the most effective agencies, brands, and marketers worldwide.
2019 Effie Awards Finland – Feb 7 2019
9 trophies awarded in 5 categories – 3 Gold, 3 Silver, and 3 Bronze.
“The Land of Free Press” campaign by Helsingi Sanomat and TBWA\Helsinki was awarded the Grand Effie for its impact surrounding the 2018 Putin-Trump summit in Helsinki.
The two other Gold winners were ”Card Campaign” by Lidl Finland, Folk, and Power Helsinki and “Alepa Card Slot Chatbot” by HOK-Elanto, Carat Finland, and Accenture.
At the 9th annual Effie Awards Slovenia ceremony, the title of “Most Effective Advertiser” was shared by Droga Kolinska d.d. / Atlantic Grupa and Telekom Slovenije, d.d., Luna \TBWA was named “Most Effective Agency of 2018,” and the title of “Most Effective Brand” was shared by Argeta and Telekom Slovenije.
Celebrating its 10th year, the 2019 Effie Awards Croatia ceremony was held during the annual Communication Days event in Rovinj.
The Grand Effie was awarded to “Boranka” by the Scout Union of Croatia and Imago Ogilvy, also a winner in the Positive Change: Environmental – Non-Profit category.
In December 2018, three Effie Awards shows across Europe closed out the 2018 gala season in France, Hellas (Greece), and Ukraine.
The winners and finalists from these competitions will receive points that contribute to the 2019 Global Effie Index, which ranks the most effective agencies, brands, and marketers based on achievement across all 2018 Effie competitions globally.
2018 Effie Awards France – Dec 3 2018
33 trophies in 18 categories – 14 Gold, 12 Silver, and 7 Bronze.
Effie France celebrated its 25th annual competition this year.
The Grand Effie was awarded to grocery chain Intermarché, Romance, and Zenith for “Helping the French eat a little better every day,” which resulted in record sales for the brand.
Additionally, three special awards were given:
Impactful Creation (“Helping the French…” by Intermarché, Romance, Zenith)
Strategic Optimization (“Boys react to tampons” by Johnson & Johnson, Isobar France, J3)
Originality of Idea (“Save our species” by Lacoste, BETC, Havas Media).
As part of its celebration, Effie France held its first annual forum for industry leaders to discuss the year’s most effective cases.
The 2018 ceremony was held at the National Opera in Athens. The Grand Effie was awarded to “The Step” by Soho Square Athens, Avion Films, and Musou Music Group following a Gold win in the Alcoholic Beverages category.
Beiersdorf was awarded the title of Client of the Year, Duo was awarded Brand Of The Year, and Ogilvy was awarded Agency Of The Year.
Effie Awards Ukraine celebrated its 13th annual competition this year. The Grand Effie was awarded to “A Confrontation of Worlds” by PepsiCo and BBDO Ukraine.
Winners
Additionally, two programs kicked off the year with celebrations in January 2019 – Effie India on January 11 and Effie Guatemala on January 31.
Hindustan Unilever Limited was named Client of the Year following 15 wins in Positive Change: Social Good, Sustained Success, and a variety of product categories.
McCann Worldgroup India was named Agency of the Year after 37 wins for brands including IDFC Bank, IKEA, Coca-Cola India, the Maharashtra Dyslexia Association, Paytm, among others.
In November 2018, twelve Effie Awards programs held their annual galas to recognize ideas that worked: Argentina, Austria, Czech Republic, MENA, Germany, Hungary, Netherlands, Greater China, Bulgaria, Malaysia, Costa Rica, and Slovakia.
Several programs celebrated significant anniversaries this month, such as MENA Effie Awards’ 10th anniversary, Effie Awards Greater China’s 15th anniversary, and Effie Awards Netherlands’ 35th anniversary.
The winners and finalists from these competitions will factor into the 2019 Global Effie Index, which will rank the most effective agencies, brands, and marketers worldwide based on achievement in the 2018 Effie Awards competitions.
Below, read more about the effective work awarded in November.
2018 Effie Awards Argentina – Nov 6 2018
58 trophies awarded in 25 categories – 18 Gold, 20 Silver, and 20 Bronze.
At the 13th annual celebration, the Grand Effie was awarded to Schneider and Young & Rubicam Argentina for their “Los hijos eligen” campaign. The title of Agency of the Year was awarded to Young & Rubicam Argentina.
Effie Awards Austria celebrated its 34th annual competition this year. After revamping its submission process and adding three new cross-industry categories for 2018, 18 trophies were awarded out of 50 finalists -- twice the number of trophies awarded in the 2017 competition.
At the 21st annual Effie Awards Czech Republic gala, Ogilvy was the top winner with four trophies, followed by McCann Prague with three. First-time winners included PHD and AdExpress.
Winners
2018 MENA Effie Awards – Nov 7 2018
101 trophies awarded in 27 categories – 28 Gold, 45 Silver, and 18 Bronze.
At the 10th annual celebration, the Grand Effie was awarded to Nissan’s “#SheDrives” campaign by TBWA\RAAD.
The title of Most Effective Advertising Agency Office and Network of the Year went to FP7/DXB and FP7 MENA, respectively, after 43 wins throughout the night. The title of Most Effective Media Agency Office of the Year went to OMD UAE following seven wins.
The Marketer of the Year was awarded to Asad Rehman, Media Director at Unilever MENA.
Winners
2018 Effie Awards Germany – Nov 8 2018
30 trophies awarded in 10 categories - 7 Gold, 15 Silver, and 8 Bronze.
Sixt and Jung von Matt were awarded the Grand Effie for the “Sixt – A company in the fast lane” campaign.
Winners
2018 Effie Awards Hungary – Nov 9 2018
18 trophies awarded in 13 categories – 4 Gold, 7 Silver, and 7 Bronze.
This year marked the 17th annual Effie Awards Hungary celebration. The Grand Effie was awarded to Reckitt Benckiser and Dentsu Aegis Network, for “Looking For A Date?”
Winners
2018 Effie Awards Netherlands – Nov 13 2018
14 trophies awarded in 4 categories– 1 Gold, 4 Silver, and 9 Bronze.
At the 35th annual celebration, one Gold Effie was awarded to Zeeman and Persuade for the “Zeeman opens new eyes with the story behind the bargains” campaign.
All winning cases are available now at the Effie Netherlands website.
Watch the recap reel here: https://www.effie.nl/special/film-impressies-effie-awards
Winners
2018 Effie Awards Greater China – Nov 16 2018
55 trophies awarded in 24 categories -- 13 Gold, 26 Silver, and 16 Bronze.
At the 15th annual Effie Awards Greater China ceremony, the following titles were awarded: Most Effective Marketer (YumChina), Most Effective Brand (KFC), Most Effective Independent Agency (Hylink Beijing), Most Effective Agency Office (Isobar Beijing), Most Effective Agency Network (Dentsu Aegis Network), and Most Effective Holding Group (WPP).
Winners
2018 Effie Awards Bulgaria – Nov 21 2018
14 trophies awarded in 5 categories – 4 Gold, 7 Silver, and 3 Bronze.
DSK Bank won the title of Most Effective Brand and shared the Most Effective Marketer title with Carlsberg Bulgaria. Noble Graphics was named Most Effective Agency.
Winners
2018 Effie Awards Malaysia – Nov 23 2018
15 trophies awarded in 10 categories – 2 Gold, 3 Silver, and 10 Bronze.
Tesco took home the title of Brand of the Year after winning a Gold Effie in Sustainability, along with one Silver and one Bronze, for “The Unforgettable Bag” with Grey Worldwide and Rawr Studios.
Ensemble Worldwide was named Agency of the Year after wins with L’Oreal Malaysia, Anchor Beer, QSR Stores, and Prudential BSN Takaful Berhad.
Winners
2018 Effie Awards Costa Rica – Nov 28 2018
16 trophies awarded in 12 categories – 5 Gold, 5 Silver, and 6 Bronze.
In addition to the trophies listed above, the 2018 Grand Effie was awarded to “Vote your way” by Burger King and Interaction, a feat which gathered 9 out of 13 of Costa Rica’s 2018 presidential candidates at one Burger King location.
Winners
2018 Effie Awards Slovakia – Nov 30 2018
10 trophies awarded in 8 categories – 1 Gold, 3 Silver, and 6 Bronze.
Heineken Slovensko and Wiktor Leo Burnett took home the only Gold award of the night. Istropolitana Ogilvy won three of the ten trophies awarded for its work with MAGNA, Nike, and Petit Press.
Winners
Related posts
October 2018 Gala Recap: LATAM, EURO, Ecuador, + 6 more >
August-September 2018 Gala Recap: Australia, UK, Uruguay + 2 more >
In October 2018, nine Effie Awards programs held their annual galas to recognize ideas that worked: Ecuador, LATAM, EURO, New Zealand, Panama, Chile, Mexico, Poland, and Brazil.
The winners and finalists from these competitions will factor into the 2019 Global Effie Index, which will rank the most effective agencies, brands, and marketers worldwide based on achievement in the 2018 Effie Awards competitions. The 2019 Effie Index will be announced early next year.
Below, read more about October’s galas and view the winner lists.
2018 Effie Awards Ecuador – Oct 2 2018
22 trophies awarded in 14 categories – 9 Gold, 6 Silver, and 7 Bronze.
Effie Ecuador celebrated its 15th annual competition, with over 500 marketing and advertising professionals attending the ceremony in Guayaquil. The Grand Effie was awarded to Tramontina del Ecuador S.A. and Santuario for the “Ex novatos de la cocina (Former Kitchen Rookies)” campaign.
Winners
2018 LATAM Effie Awards – Oct 4 2018
80 trophies awarded in 33 categories and – 28 Gold, 27 Silver, 25 Bronze.
The third annual LATAM Effie Awards ceremony was held in Cartagena. The Grand Effie was awarded to David Buenos Aires for their campaign “Super Promo Noblex” for Newsan. Sancho BBDO was named Agency of the Year, BBDO was named Network of the Year, and Coca-Cola earned the title of Marketer of the Year.
Winners | Finalists
2018 Euro Effie Awards – Oct 16 2018
20 trophies awarded in 15 categories – 8 Gold, 5 Silver, and 7 Bronze.
This year’s winning brand and agency teams represented seven European countries. Ogilvy earned the title of Agency of the Year following five wins, including the Grand Effie for “The Mud Soldier” with Social.Lab Belgium and Visit Flanders.
In the Positive Change categories, three Gold trophies were awarded to Jung von Matt & EDEKA, MullenLowe London & Art Fund, and Wunderman Antwerp & Child Focus.
Winners
2018 Effie Awards New Zealand – Oct 18 2018
72 trophies awarded in 18 categories - 17 Gold, 27 Silver, and 28 Bronze.
DDB Group was named Most Effective Agency of the Year following their Grand Effie win for “Imagine” with Lotto NZ and a total of 21 wins for campaigns including “Refreshingly Different” with Coca-Cola Amatil and “Fight for Territory” with Lion, among others.
Anti-cyberscamming campaign “Re:scam - The World's Most Unhelpful Chatbot” by Netscape and DDB Group won 9 awards, securing the Marketer of the Year title for Netscape.
Winners & Finalists
2018 Effie Awards Panama – Oct 18 2018
8 trophies awarded in 6 categories - 2 Gold, 5 Silver, and 1 Bronze.
At the second annual Effie Awards Panamá ceremony, the Grand Effie was awarded to Visa and BBDO Panamá for “Visa débito una tarjeta para todo (Visa debit card for all),” in addition to one Gold award in the Financial Cards category. Nestlé and McCann Panamá also won big, taking home three of the remaining seven awards presented.
Winners
2018 Effie Awards Chile – Oct 23 2018
42 trophies awarded in 23 categories – 8 Gold, 16 Silver, and 18 Bronze.
At the 28th annual Effie Awards Chile ceremony, the Grand Effie was awarded to Polla Chilena de Beneficencia and Young & Rubicam Chile for their “Ya eres millonario (You are already a millionaire)” campaign. Santander was named Advertiser of the Year and Young & Rubicam Chile was named Agency of the Year.
Winners
2018 Effie Awards Mexico – Oct 24 2018
47 trophies awarded in 20 categories – 13 Gold, 16 Silver, and 18 Bronze.
At the 19th annual Effie Awards Mexico gala, Nómades and Cuauhtémoc Moctezuma Heineken took home the Grand Effie for the "Te hace falta ver más bax 2017 (You need to see more bax 2017)” campaign. The first class of Effie College winners were also recognized during the ceremony.
Winners
2018 Effie Awards Poland – Oct 29 2018
55 trophies awarded in 24 categories -- 13 Gold, 26 Silver, and 16 Bronze.
The 19th annual Effie Awards Poland ceremony was held in Warsaw. Saatchi & Saatchi IS earned the title of Most Effective Agency following wins with packaged meats company JBB Baldyga, and Wavemaker earned the title of Most Effective Media House following wins with IKEA and Huawei.
Winners
2018 Effie Awards Brazil – Oct 31 2018
39 trophies awarded in 18 categories – 14 Gold, 13 Silver, and 12 Bronze.
At the 11th annual ceremony, Suno and Santander took home the Grand Effie for the “Black Week Santander” campaign following two other wins – a Gold in Financial Services and a Silver in the Special Promotions category. Other top winners include AlmapBBDO with five wins and Coca-Cola with four wins.
Winners
Related posts
November 2018 Gala Recap: Argentina, MENA, Germany, + 9 more >
August-September 2018 Gala Recap: Australia, UK, Uruguay + 2 more >
