Kill the K-Cup
Kill the K-Cup - a #KillTheKCup horror story produced @eggstudios in Halifax with @chazwahl @mhachey @schnarebear
Keurig Green Mountain, the US based producer of K-Cup coffee machines and pods, is being targeted in an integrated advertising campaign, “Kill The K-Cup”. A faux-horror video shows downtown Halifax in Canada being invaded by K-Cup shooting aliens, all captured in footage reminiscent of the 2008 film Cloverfield. The film is connected with a microsite, killthekcup.org, aggregating news stories…
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