Winning Over Gen Z: A Guide for Political Leaders
To gain the support of Generation Z, candidates must understand their unique values. This generation, born from the late 1990s to early 2010s, is shaping the future of politics. They have distinct needs and outlooks. First, candidates must be authentic. Gen Z values genuineness over polished, cliché rhetoric. This generation has grown up in a digital world filled with curated images and…












